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OVERVIEW

Vic Market Research Co., Ltd. is pleased to announce the release of the “Global and Chinese Goji Market Insight Report 2025–2031.”
This comprehensive study is designed to provide a structured and in-depth analysis of the Goji industry, both domestically and internationally, with a focus on the following key areas:

1.An overview and assessment of the current development status and emerging trends in the Goji industry across global and Chinese markets.
2.Estimation of the overall market size of the Goji industry, along with a detailed analysis of market share by major countries.
3.Evaluation of the development potential within various segments of the Goji industry, analysis of downstream market demand, and an examination of the competitive landscape.
4.Identification and exploration of industry pain points, aiming to support stakeholders in addressing key challenges effectively.

This report integrates extensive desk research with qualitative interviews conducted with industry experts and insiders, ensuring both the objectivity and comprehensiveness of the findings and data.

The study provides a detailed examination of the production, consumption, import, and export dynamics of the Goji market in China. It also highlights key global and domestic manufacturers that play a significant role in the Chinese market, presenting core performance indicators such as sales volume, revenue, pricing, gross margin, and market share.

Furthermore, the report delivers a thorough analysis of segmented growth within the Goji product category, including differentiation by product types, pricing, sales, revenue, and application-specific market performance. Historical data from 2020 to 2024 is incorporated, with forward-looking projections extending through 2031.

In light of the significant uncertainty introduced by the U.S. tariff policy set to take effect in 2025, the report offers a dedicated analysis of its core impacts. This includes assessments of global and regional competitive dynamics, economic linkages, supply chain restructuring, and countries’ strategic responses. The report concludes with strategic recommendations and a forward-looking outlook for the Goji market.

1. Key Global Players in the Goji Industry:
Lontrue
Zaokang
Wolfberry
berylgoji
Ningxia Qixiang Biologic Foodstuff


2.Global Goji Market, Segmented by Product Type:
Fresh Goji
Dried Goji
Goji Products


3. Global Goji Market, Segmented by Application
Food & Beverages
Nutritional Supplement
Others

4. Global Goji Market, by Geographical Region:
North America (USA and Canada)
Europe (Germany, UK, France, Italy and other European countries)
Asia-Pacific (China, Japan, Korea, Taiwan, Southeast Asia, India, etc.)
Latin America (Mexico and Brazil, etc.)
Middle East and Africa (Turkey and Saudi Arabia, etc.)
I. Goji Market Overview:

1.1 Product Definition and Statistical Scope

1.2 On the basis of different product types, Goji can be mainly categorized as follows:
Global Growth Trend of Goji by Product Type 2020 VS 2024 VS 2031
Fresh Goji
Dried Goji
Goji Products


1.3 From different applications, Goji mainly includes the following:
Global Different Applications Goji Growth Trend 2020 VS 2024 VS 2031
Food & Beverages
Nutritional Supplement
Others


1.4 Global Goji Development Status and Future Trends (2020-2031)
Global Market Goji Revenue and Growth Rate (2020-2031)
Global Market Goji Sales and Growth Rate (2020-2031)

II. Global Market Major Goji Manufacturers Analysis:

2.1 Global Market Key Manufacturers Goji Sales and Market Share
Global Market Key Manufacturers Goji Sales (2020-2025)
Global Market Major Manufacturers Goji Sales Market Share (2020-2025)

2.2 Global Market Key Manufacturers Goji Revenue and Market Share
Global Market Key Manufacturers Goji Revenue (2020-2025)
Global Market Key Manufacturers Goji Revenue Market Share (2020-2025)
Global Market Key Manufacturers Goji Revenue Ranking by 2024

2.3 Global Market Key Manufacturers Goji Price (2020-2025)

2.4 Global Market Major Manufacturers Goji Headquarter and Origin Distribution

2.5 Global Market Key Manufacturers Goji Establishment Date and Goji Commercialization Date

2.6 Global Market Major Manufacturers Goji Product Type and Application

2.7 Goji Industry Concentration, Competition Analysis
Goji Industry Concentration Analysis: Global Top 5 Manufacturers Market Share by 2024
Global Market Goji First Tier, Second Tier and Third Tier Manufacturers (Brand) and Market Share in 2024.

2.8 New Investments and Market M&A Activities

III. Profiles of the following key players:
Lontrue
Zaokang
Wolfberry
berylgoji
Ningxia Qixiang Biologic Foodstuff


1. Basic Information, Goji Manufacturing Base, Headquarters, Competitors and Market Position.
2. Goji Product Specifications, Parameters, and Market Applications .
3. Goji Sales, Revenue, Price and Gross Margin in Global Market (2020-2025).
4. Company Profile and Key Businesses.
5. Latest Company News.

IV. Analysis of Different Product Types of Goji:

4.1 Global Market Goji Sales by Product Type (2020-2031)
Global Market Sales and Market Share of Goji by Product Type (2020-2025)
Global Market Sales Forecast of Goji by Different Product Types (2026-2031)

4.2 Global Market Goji Size by Product Type (2020-2031)
Global Market Goji Size and Market Share by Product Type (2020-2025)
Global Market Size Forecast of Goji by Product Type (2026-2031)

4.3 Global Market Price Trend of Goji by Product Type (2020-2031)

V. Analysis of Goji for Different Applications

5.1 Global Market Sales of Goji by Application (2020-2031)
Global Market Goji Sales and Market Share by Application (2020-2025)
Global Market Goji Sales Forecast by Application (2026-2031)

5.2 Global Market Goji Size and Market Share by Application (2020-2025)
Global Market Goji Size Forecast by Application (2026-2031)

5.3 Global Market Price Trend of Goji by Application (2020-2031)

VI. Industry Development Environment Analysis

6.1 Development Analysis of Goji Industry - Development Trend

6.2 Goji Industry Development Analysis - Manufacturer Barriers

6.3 Goji Industry Development Analysis - Driving Factors

6.4 Goji Industry Development Analysis - Restraints

6.5 SWOT Analysis of Goji Global Companies

6.6 Goji Industry Development Analysis - Industry Policies
Industry Authorities and Regulatory Framework
Industry-related Policy Trends
Industry Related Planning

VII. Industry Supply Chain Analysis

7.1 Industry Chain Introduction of Goji Industry
7.2 Goji Industry Chain Analysis - Upstream
7.3 Goji Industry Chain Analysis - Midstream
7.4 Goji Industry Chain Analysis - Downstream
7.5 Procurement Mode of Goji Industry
7.6 Production Mode of Goji Industry
7.7 Goji Industry Sales Model and Sales Channels

VIII. Global Local Goji Capacity, Production Analysis

8.1 Global Goji Supply and Demand Status and Forecast (2020-2031)
Global Goji Capacity, Production, Capacity Utilization and Development Trend (2020-2031)
Global Goji Production, Market Demand and Development Trend (2020-2031)

8.2 Global Goji Import and Export Analysis
Global Market Goji Main Import Sources
Global Market Goji Main Export Destinations

IX. Research Findings and Conclusion

X. Appendix

10.1 Research Methodology

10.2 Data Sources
Secondary Information Sources
Primary Information Sources

10.3 Data Interactive Validation

10.4 Disclaimer”
Table of Contents
Table : Growth Trends in Goji by Product Type
Table:Growth Trend of Different Applications
Table:Current Development Status of Goji Industry
Table:Development Trend of Goji
Table:Global Major Regions Production of Goji
Table:Global Major Regions Goji Production Market Share
Table:Global Market Major Manufacturers Goji Production Capacity
Table:Global Market Major Manufacturers Goji Sales, Sales Market Share, Sales Revenue
Table:Global Market Major Manufacturers Goji Sales Revenue Market Share, Price
Table: Global Key Manufacturers Goji Revenue Ranking by 2025
Table: China Market Major Manufacturers Goji Sales, Sales Market Share, Sales Revenue
Table: China Market Key Manufacturers Goji Sales Revenue Market Share, Sales Price
Table: China Key Manufacturers Goji Revenue Ranking by 2025
Table: Global Major Manufacturers Goji Production Distribution and Commercialization Date
Table:Global Major Manufacturers Goji Product Type List
Table: Global Key Manufacturers Market Position of Goji in 2025 (First Tier, Second Tier and Third Tier)
Table: Global Goji Market Analysis of Current Status of Investments, Mergers & Acquisitions, and Others
Table: Global Major Regions Goji Sales Revenue
Table: Global Major Regions Goji Sales Revenue Market Share
Table: Global Major Regions Goji Revenue Market Share
Table: Global Major Regions Goji Sales Volume
Table: Global Major Regions Goji Sales Market Share
Table : Global Major Regions Goji Sales Share
Table : The following companies:
Lontrue
Zaokang
Wolfberry
berylgoji
Ningxia Qixiang Biologic Foodstuff

Goji Manufacturing Base, Sales Area, Competitors and Market Position
Goji Product Specifications, Parameters and Market Applications
Goji Sales, Revenue, Price and Gross Margin
Company Profile and Major Businesses
Latest Company News

Table: Global Sales of Goji by Product Type
Table: Global Sales Market Share of Goji by Product Type
Table: Global Sales Forecast of Goji by Product Type
Table: Global Sales Market Share Forecast of Goji by Product Type
Table: Global Revenue of Goji by Product Type
Table: Global Goji Revenue Market Share by Product Type
Table: Global Revenue Forecast of Goji by Product Type
Table: Global Revenue Market Share Forecast of Goji by Product Type
Table: Global Price Trend of Goji by Product Type
Table: Global Sales of Goji by Application
Table: Global Sales Market Share of Goji by Application
Table: Global Sales Forecast of Goji by Application
Table: Global Goji Sales Market Share Forecast by Application
Table: Global Goji Revenue by Application
Table: Global Goji Revenue Market Share by Application
Table: Global Goji Revenue Forecast by Application
Table: Global Goji Revenue Market Share Forecast by Application
Table: Global Price Trend of Goji by Application
Table: List of Goji Upstream Raw Material Suppliers and Contact Information
Table: List of Typical Customers of Goji
Table: Goji Main Sales Modes and Sales Channels
Table: Development Opportunities and Key Driving Factors of Goji Industry
Table: Risks Faced by Goji Industry Development
Table: Goji Industry Policy Analysis
Table: Research Scope
Table: List of Analysts
Chart Catalog
Figure Goji Product Picture
Figure Global Production Market Share of Goji by Product Type
Figure Global Goji Consumption Market Share by Application
Figure Global Goji Capacity, Production, Capacity Utilization and Development Trend
Figure Global Goji Production, Demand and Development Trend
Figure Global Goji Production Market Share by Major Regions
Figure China Goji Capacity, Production, Capacity Utilization and Development Trend
Figure China Goji Production, Market Demand and Development Trend
Figure Global Goji Market Sales and Growth Rate.
Figure Global Goji Market Size
Figure Global Market Goji Sales and Growth Rate
Figure Global Market Goji Price Trend
Figure Global Market Goji Sales Market Share of Major Manufacturers in 2025
Figure Goji Revenue Market Share of Key Manufacturers in Global Market in 2025
Figure Goji Sales Market Share of Key Manufacturers in China Market in 2025
Figure Goji Revenue Market Share of Key Manufacturers in China Market, 2025
Figure 2025 Global Goji Market Share of Top 5 Manufacturers
Figure 2025 Global Goji First Tier, Second Tier and Third Tier Manufacturers (by Brand) and Market Share
Figure Global Goji Sales Revenue Market Share by Major Regions
Figure North America Goji Sales and Growth Rate
Figure North America Goji Revenue and Growth Rate
Figure Europe Market Goji Sales and Growth Rate
Figure Europe Market Goji Revenue and Growth Rate
Figure China Goji Sales and Growth Rate
Figure China Market Goji Revenue and Growth Rate
Figure Goji Sales and Growth Rate in Japan Market
Figure Goji Revenue and Growth Rate in Japan Market
Figure Global Price Trend of Goji by Product Type
Figure Global Price Trend of Goji by Application
Figure Goji Industry Chain
Figure Goji Chinese Companies SWOT Analysis
Figure Key Interview Objectives
The research methodology employed by VICResearch has been subjected by numerous procedures in order to guarantee the quality and accuracy of the data contained within the reports. The analysts are employed full-time and received more than six months training to satisfy the standard of VICResearch. VICResearch’s methodology can be divided into five stages:

Stage 1: Secondary research
The research team first works with magazines, industry trade group, and administration that operate in the research field. The information provided by our in-house documentation service helps us carrying out further research. Our team which has the experience as well as the knowledge efficiently extracts the accurate information from existing source.

Stage 2: Primary research: interviews with trade sources
After the first stage, the research team conducts large number of face-to-face or telephone interviews with the representative companies operating in the research field. The analysts attempt to obtain a chance to talk with leading players in the field as well as with small companies. The upstream suppliers, manufacturers, distributors, importers, installers, wholesalers and consumers are all included in the interviews. The data gathered during the interview is then carefully checked and compared with the secondary research.

Stage 3: Analysis of the gathered data
The analysis team checks and synthesizes the data gathered during the first two stages. To validate the data, a second series of interviews can be conducted.

Stage 4: Quantitative data
The quantitative data such as market estimates, production and capacity of manufacturer, market forecasts and investment feasibility is provided by VICResearch. The data is based on the estimates obtained during stage 3.
The research team also provides appreciation and analysis of the market and the quantitative data contained in the reports. The data is consequently unique to VICResearch.

Stage 5: Quality control
Before publishing, every report goes under a rigorous checking and editing process, which is done by experience management team to ensure the reliability of the published data. Each analyst in the research team receives support and on-going training which is part of the VICResearch’s internal quality process.
VIC Market Research focuses on providing market consulting services. As an independent third-party consulting firm, it is committed to providing in-depth market research and analysis reports.
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