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OVERVIEW

Vic Market Research Co., Ltd. is pleased to announce the release of the “Global and Chinese Brand Licensing Market Insight Report 2025–2031.”
This comprehensive study is designed to provide a structured and in-depth analysis of the Brand Licensing industry, both domestically and internationally, with a focus on the following key areas:

1.An overview and assessment of the current development status and emerging trends in the Brand Licensing industry across global and Chinese markets.
2.Estimation of the overall market size of the Brand Licensing industry, along with a detailed analysis of market share by major countries.
3.Evaluation of the development potential within various segments of the Brand Licensing industry, analysis of downstream market demand, and an examination of the competitive landscape.
4.Identification and exploration of industry pain points, aiming to support stakeholders in addressing key challenges effectively.

This report integrates extensive desk research with qualitative interviews conducted with industry experts and insiders, ensuring both the objectivity and comprehensiveness of the findings and data.

The study provides a detailed examination of the production, consumption, import, and export dynamics of the Brand Licensing market in China. It also highlights key global and domestic manufacturers that play a significant role in the Chinese market, presenting core performance indicators such as sales volume, revenue, pricing, gross margin, and market share.

Furthermore, the report delivers a thorough analysis of segmented growth within the Brand Licensing product category, including differentiation by product types, pricing, sales, revenue, and application-specific market performance. Historical data from 2020 to 2024 is incorporated, with forward-looking projections extending through 2031.

In light of the significant uncertainty introduced by the U.S. tariff policy set to take effect in 2025, the report offers a dedicated analysis of its core impacts. This includes assessments of global and regional competitive dynamics, economic linkages, supply chain restructuring, and countries’ strategic responses. The report concludes with strategic recommendations and a forward-looking outlook for the Brand Licensing market.

1. Key Global Players in the Brand Licensing Industry:
The Walt Disney Company
Meredith Corporation
PVH Corp.
Iconix Brand Group
Authentic Brands Group
Universal Brand Development
Nickelodeon (ViacomCBS)
Major League Baseball
Learfield IMG College
Sanrio
Sequential Brands Group
Hasbro
General Motors
National Basketball Association
Electrolux
National Football League
WarnerMedia
The Pokémon Company International
Procter & Gamble
Ferrari
Ralph Lauren
Mattel
Ford Motor Company
BBC Worldwide
The Hershey Company
Stanley Black & Decker
PGA Tour
National Hockey League
Sunkist Growers
WWE


2.Global Brand Licensing Market, Segmented by Product Type:
Apparels
Toys
Accessories
Home Decoration
Software/Video Games
Food and Beverage
Others


3. Global Brand Licensing Market, Segmented by Application
Entertainment
Corporate Trademarks/Brand
Fashion
Sports
Others

4. Global Brand Licensing Market, by Geographical Region:
North America (USA and Canada)
Europe (Germany, UK, France, Italy and other European countries)
Asia-Pacific (China, Japan, Korea, Taiwan, Southeast Asia, India, etc.)
Latin America (Mexico and Brazil, etc.)
Middle East and Africa (Turkey and Saudi Arabia, etc.)
I. Brand Licensing Market Overview:

1.1 Product Definition and Statistical Scope

1.2 On the basis of different product types, Brand Licensing can be mainly categorized as follows:
Global Growth Trend of Brand Licensing by Product Type 2020 VS 2024 VS 2031
Apparels
Toys
Accessories
Home Decoration
Software/Video Games
Food and Beverage
Others


1.3 From different applications, Brand Licensing mainly includes the following:
Global Different Applications Brand Licensing Growth Trend 2020 VS 2024 VS 2031
Entertainment
Corporate Trademarks/Brand
Fashion
Sports
Others


1.4 Global Brand Licensing Development Status and Future Trends (2020-2031)
Global Market Brand Licensing Revenue and Growth Rate (2020-2031)
Global Market Brand Licensing Sales and Growth Rate (2020-2031)

II. Global Market Major Brand Licensing Manufacturers Analysis:

2.1 Global Market Key Manufacturers Brand Licensing Sales and Market Share
Global Market Key Manufacturers Brand Licensing Sales (2020-2025)
Global Market Major Manufacturers Brand Licensing Sales Market Share (2020-2025)

2.2 Global Market Key Manufacturers Brand Licensing Revenue and Market Share
Global Market Key Manufacturers Brand Licensing Revenue (2020-2025)
Global Market Key Manufacturers Brand Licensing Revenue Market Share (2020-2025)
Global Market Key Manufacturers Brand Licensing Revenue Ranking by 2024

2.3 Global Market Key Manufacturers Brand Licensing Price (2020-2025)

2.4 Global Market Major Manufacturers Brand Licensing Headquarter and Origin Distribution

2.5 Global Market Key Manufacturers Brand Licensing Establishment Date and Brand Licensing Commercialization Date

2.6 Global Market Major Manufacturers Brand Licensing Product Type and Application

2.7 Brand Licensing Industry Concentration, Competition Analysis
Brand Licensing Industry Concentration Analysis: Global Top 5 Manufacturers Market Share by 2024
Global Market Brand Licensing First Tier, Second Tier and Third Tier Manufacturers (Brand) and Market Share in 2024.

2.8 New Investments and Market M&A Activities

III. Profiles of the following key players:
The Walt Disney Company
Meredith Corporation
PVH Corp.
Iconix Brand Group
Authentic Brands Group
Universal Brand Development
Nickelodeon (ViacomCBS)
Major League Baseball
Learfield IMG College
Sanrio
Sequential Brands Group
Hasbro
General Motors
National Basketball Association
Electrolux
National Football League
WarnerMedia
The Pokémon Company International
Procter & Gamble
Ferrari
Ralph Lauren
Mattel
Ford Motor Company
BBC Worldwide
The Hershey Company
Stanley Black & Decker
PGA Tour
National Hockey League
Sunkist Growers
WWE


1. Basic Information, Brand Licensing Manufacturing Base, Headquarters, Competitors and Market Position.
2. Brand Licensing Product Specifications, Parameters, and Market Applications .
3. Brand Licensing Sales, Revenue, Price and Gross Margin in Global Market (2020-2025).
4. Company Profile and Key Businesses.
5. Latest Company News.

IV. Analysis of Different Product Types of Brand Licensing:

4.1 Global Market Brand Licensing Sales by Product Type (2020-2031)
Global Market Sales and Market Share of Brand Licensing by Product Type (2020-2025)
Global Market Sales Forecast of Brand Licensing by Different Product Types (2026-2031)

4.2 Global Market Brand Licensing Size by Product Type (2020-2031)
Global Market Brand Licensing Size and Market Share by Product Type (2020-2025)
Global Market Size Forecast of Brand Licensing by Product Type (2026-2031)

4.3 Global Market Price Trend of Brand Licensing by Product Type (2020-2031)

V. Analysis of Brand Licensing for Different Applications

5.1 Global Market Sales of Brand Licensing by Application (2020-2031)
Global Market Brand Licensing Sales and Market Share by Application (2020-2025)
Global Market Brand Licensing Sales Forecast by Application (2026-2031)

5.2 Global Market Brand Licensing Size and Market Share by Application (2020-2025)
Global Market Brand Licensing Size Forecast by Application (2026-2031)

5.3 Global Market Price Trend of Brand Licensing by Application (2020-2031)

VI. Industry Development Environment Analysis

6.1 Development Analysis of Brand Licensing Industry - Development Trend

6.2 Brand Licensing Industry Development Analysis - Manufacturer Barriers

6.3 Brand Licensing Industry Development Analysis - Driving Factors

6.4 Brand Licensing Industry Development Analysis - Restraints

6.5 SWOT Analysis of Brand Licensing Global Companies

6.6 Brand Licensing Industry Development Analysis - Industry Policies
Industry Authorities and Regulatory Framework
Industry-related Policy Trends
Industry Related Planning

VII. Industry Supply Chain Analysis

7.1 Industry Chain Introduction of Brand Licensing Industry
7.2 Brand Licensing Industry Chain Analysis - Upstream
7.3 Brand Licensing Industry Chain Analysis - Midstream
7.4 Brand Licensing Industry Chain Analysis - Downstream
7.5 Procurement Mode of Brand Licensing Industry
7.6 Production Mode of Brand Licensing Industry
7.7 Brand Licensing Industry Sales Model and Sales Channels

VIII. Global Local Brand Licensing Capacity, Production Analysis

8.1 Global Brand Licensing Supply and Demand Status and Forecast (2020-2031)
Global Brand Licensing Capacity, Production, Capacity Utilization and Development Trend (2020-2031)
Global Brand Licensing Production, Market Demand and Development Trend (2020-2031)

8.2 Global Brand Licensing Import and Export Analysis
Global Market Brand Licensing Main Import Sources
Global Market Brand Licensing Main Export Destinations

IX. Research Findings and Conclusion

X. Appendix

10.1 Research Methodology

10.2 Data Sources
Secondary Information Sources
Primary Information Sources

10.3 Data Interactive Validation

10.4 Disclaimer”
Table of Contents
Table : Growth Trends in Brand Licensing by Product Type
Table:Growth Trend of Different Applications
Table:Current Development Status of Brand Licensing Industry
Table:Development Trend of Brand Licensing
Table:Global Major Regions Production of Brand Licensing
Table:Global Major Regions Brand Licensing Production Market Share
Table:Global Market Major Manufacturers Brand Licensing Production Capacity
Table:Global Market Major Manufacturers Brand Licensing Sales, Sales Market Share, Sales Revenue
Table:Global Market Major Manufacturers Brand Licensing Sales Revenue Market Share, Price
Table: Global Key Manufacturers Brand Licensing Revenue Ranking by 2025
Table: China Market Major Manufacturers Brand Licensing Sales, Sales Market Share, Sales Revenue
Table: China Market Key Manufacturers Brand Licensing Sales Revenue Market Share, Sales Price
Table: China Key Manufacturers Brand Licensing Revenue Ranking by 2025
Table: Global Major Manufacturers Brand Licensing Production Distribution and Commercialization Date
Table:Global Major Manufacturers Brand Licensing Product Type List
Table: Global Key Manufacturers Market Position of Brand Licensing in 2025 (First Tier, Second Tier and Third Tier)
Table: Global Brand Licensing Market Analysis of Current Status of Investments, Mergers & Acquisitions, and Others
Table: Global Major Regions Brand Licensing Sales Revenue
Table: Global Major Regions Brand Licensing Sales Revenue Market Share
Table: Global Major Regions Brand Licensing Revenue Market Share
Table: Global Major Regions Brand Licensing Sales Volume
Table: Global Major Regions Brand Licensing Sales Market Share
Table : Global Major Regions Brand Licensing Sales Share
Table : The following companies:
The Walt Disney Company
Meredith Corporation
PVH Corp.
Iconix Brand Group
Authentic Brands Group
Universal Brand Development
Nickelodeon (ViacomCBS)
Major League Baseball
Learfield IMG College
Sanrio
Sequential Brands Group
Hasbro
General Motors
National Basketball Association
Electrolux
National Football League
WarnerMedia
The Pokémon Company International
Procter & Gamble
Ferrari
Ralph Lauren
Mattel
Ford Motor Company
BBC Worldwide
The Hershey Company
Stanley Black & Decker
PGA Tour
National Hockey League
Sunkist Growers
WWE

Brand Licensing Manufacturing Base, Sales Area, Competitors and Market Position
Brand Licensing Product Specifications, Parameters and Market Applications
Brand Licensing Sales, Revenue, Price and Gross Margin
Company Profile and Major Businesses
Latest Company News

Table: Global Sales of Brand Licensing by Product Type
Table: Global Sales Market Share of Brand Licensing by Product Type
Table: Global Sales Forecast of Brand Licensing by Product Type
Table: Global Sales Market Share Forecast of Brand Licensing by Product Type
Table: Global Revenue of Brand Licensing by Product Type
Table: Global Brand Licensing Revenue Market Share by Product Type
Table: Global Revenue Forecast of Brand Licensing by Product Type
Table: Global Revenue Market Share Forecast of Brand Licensing by Product Type
Table: Global Price Trend of Brand Licensing by Product Type
Table: Global Sales of Brand Licensing by Application
Table: Global Sales Market Share of Brand Licensing by Application
Table: Global Sales Forecast of Brand Licensing by Application
Table: Global Brand Licensing Sales Market Share Forecast by Application
Table: Global Brand Licensing Revenue by Application
Table: Global Brand Licensing Revenue Market Share by Application
Table: Global Brand Licensing Revenue Forecast by Application
Table: Global Brand Licensing Revenue Market Share Forecast by Application
Table: Global Price Trend of Brand Licensing by Application
Table: List of Brand Licensing Upstream Raw Material Suppliers and Contact Information
Table: List of Typical Customers of Brand Licensing
Table: Brand Licensing Main Sales Modes and Sales Channels
Table: Development Opportunities and Key Driving Factors of Brand Licensing Industry
Table: Risks Faced by Brand Licensing Industry Development
Table: Brand Licensing Industry Policy Analysis
Table: Research Scope
Table: List of Analysts
Chart Catalog
Figure Brand Licensing Product Picture
Figure Global Production Market Share of Brand Licensing by Product Type
Figure Global Brand Licensing Consumption Market Share by Application
Figure Global Brand Licensing Capacity, Production, Capacity Utilization and Development Trend
Figure Global Brand Licensing Production, Demand and Development Trend
Figure Global Brand Licensing Production Market Share by Major Regions
Figure China Brand Licensing Capacity, Production, Capacity Utilization and Development Trend
Figure China Brand Licensing Production, Market Demand and Development Trend
Figure Global Brand Licensing Market Sales and Growth Rate.
Figure Global Brand Licensing Market Size
Figure Global Market Brand Licensing Sales and Growth Rate
Figure Global Market Brand Licensing Price Trend
Figure Global Market Brand Licensing Sales Market Share of Major Manufacturers in 2025
Figure Brand Licensing Revenue Market Share of Key Manufacturers in Global Market in 2025
Figure Brand Licensing Sales Market Share of Key Manufacturers in China Market in 2025
Figure Brand Licensing Revenue Market Share of Key Manufacturers in China Market, 2025
Figure 2025 Global Brand Licensing Market Share of Top 5 Manufacturers
Figure 2025 Global Brand Licensing First Tier, Second Tier and Third Tier Manufacturers (by Brand) and Market Share
Figure Global Brand Licensing Sales Revenue Market Share by Major Regions
Figure North America Brand Licensing Sales and Growth Rate
Figure North America Brand Licensing Revenue and Growth Rate
Figure Europe Market Brand Licensing Sales and Growth Rate
Figure Europe Market Brand Licensing Revenue and Growth Rate
Figure China Brand Licensing Sales and Growth Rate
Figure China Market Brand Licensing Revenue and Growth Rate
Figure Brand Licensing Sales and Growth Rate in Japan Market
Figure Brand Licensing Revenue and Growth Rate in Japan Market
Figure Global Price Trend of Brand Licensing by Product Type
Figure Global Price Trend of Brand Licensing by Application
Figure Brand Licensing Industry Chain
Figure Brand Licensing Chinese Companies SWOT Analysis
Figure Key Interview Objectives
The research methodology employed by VICResearch has been subjected by numerous procedures in order to guarantee the quality and accuracy of the data contained within the reports. The analysts are employed full-time and received more than six months training to satisfy the standard of VICResearch. VICResearch’s methodology can be divided into five stages:

Stage 1: Secondary research
The research team first works with magazines, industry trade group, and administration that operate in the research field. The information provided by our in-house documentation service helps us carrying out further research. Our team which has the experience as well as the knowledge efficiently extracts the accurate information from existing source.

Stage 2: Primary research: interviews with trade sources
After the first stage, the research team conducts large number of face-to-face or telephone interviews with the representative companies operating in the research field. The analysts attempt to obtain a chance to talk with leading players in the field as well as with small companies. The upstream suppliers, manufacturers, distributors, importers, installers, wholesalers and consumers are all included in the interviews. The data gathered during the interview is then carefully checked and compared with the secondary research.

Stage 3: Analysis of the gathered data
The analysis team checks and synthesizes the data gathered during the first two stages. To validate the data, a second series of interviews can be conducted.

Stage 4: Quantitative data
The quantitative data such as market estimates, production and capacity of manufacturer, market forecasts and investment feasibility is provided by VICResearch. The data is based on the estimates obtained during stage 3.
The research team also provides appreciation and analysis of the market and the quantitative data contained in the reports. The data is consequently unique to VICResearch.

Stage 5: Quality control
Before publishing, every report goes under a rigorous checking and editing process, which is done by experience management team to ensure the reliability of the published data. Each analyst in the research team receives support and on-going training which is part of the VICResearch’s internal quality process.
VIC Market Research focuses on providing market consulting services. As an independent third-party consulting firm, it is committed to providing in-depth market research and analysis reports.
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