OVERVIEW
Vic Market Research Co., Ltd. is pleased to announce the release of the “Global and Chinese Augmented Reality Technology Market Insight Report 2025–2031.”
This comprehensive study is designed to provide a structured and in-depth analysis of the Augmented Reality Technology industry, both domestically and internationally, with a focus on the following key areas:
1.An overview and assessment of the current development status and emerging trends in the Augmented Reality Technology industry across global and Chinese markets.
2.Estimation of the overall market size of the Augmented Reality Technology industry, along with a detailed analysis of market share by major countries.
3.Evaluation of the development potential within various segments of the Augmented Reality Technology industry, analysis of downstream market demand, and an examination of the competitive landscape.
4.Identification and exploration of industry pain points, aiming to support stakeholders in addressing key challenges effectively.
This report integrates extensive desk research with qualitative interviews conducted with industry experts and insiders, ensuring both the objectivity and comprehensiveness of the findings and data.
The study provides a detailed examination of the production, consumption, import, and export dynamics of the Augmented Reality Technology market in China. It also highlights key global and domestic manufacturers that play a significant role in the Chinese market, presenting core performance indicators such as sales volume, revenue, pricing, gross margin, and market share.
Furthermore, the report delivers a thorough analysis of segmented growth within the Augmented Reality Technology product category, including differentiation by product types, pricing, sales, revenue, and application-specific market performance. Historical data from 2020 to 2024 is incorporated, with forward-looking projections extending through 2031.
In light of the significant uncertainty introduced by the U.S. tariff policy set to take effect in 2025, the report offers a dedicated analysis of its core impacts. This includes assessments of global and regional competitive dynamics, economic linkages, supply chain restructuring, and countries’ strategic responses. The report concludes with strategic recommendations and a forward-looking outlook for the Augmented Reality Technology market.
1. Key Global Players in the Augmented Reality Technology Industry:
Microsoft
Magic Leap
Epson
Google
Toshiba
Vuzix
DAQRI
Everysight
ThirdEye Gen
Realmax
HiScene
Vuforia (PTC)
Wikitude
ViewAR
2.Global Augmented Reality Technology Market, Segmented by Product Type:
Hardware
Software
3. Global Augmented Reality Technology Market, Segmented by Application
Enterprises Use
Individual Consumer Use
4. Global Augmented Reality Technology Market, by Geographical Region:
North America (USA and Canada)
Europe (Germany, UK, France, Italy and other European countries)
Asia-Pacific (China, Japan, Korea, Taiwan, Southeast Asia, India, etc.)
Latin America (Mexico and Brazil, etc.)
Middle East and Africa (Turkey and Saudi Arabia, etc.)
I. Augmented Reality Technology Market Overview:
1.1 Product Definition and Statistical Scope
1.2 On the basis of different product types, Augmented Reality Technology can be mainly categorized as follows:
Global Growth Trend of Augmented Reality Technology by Product Type 2020 VS 2024 VS 2031
Hardware
Software
1.3 From different applications, Augmented Reality Technology mainly includes the following:
Global Different Applications Augmented Reality Technology Growth Trend 2020 VS 2024 VS 2031
Enterprises Use
Individual Consumer Use
1.4 Global Augmented Reality Technology Development Status and Future Trends (2020-2031)
Global Market Augmented Reality Technology Revenue and Growth Rate (2020-2031)
Global Market Augmented Reality Technology Sales and Growth Rate (2020-2031)
II. Global Market Major Augmented Reality Technology Manufacturers Analysis:
2.1 Global Market Key Manufacturers Augmented Reality Technology Sales and Market Share
Global Market Key Manufacturers Augmented Reality Technology Sales (2020-2025)
Global Market Major Manufacturers Augmented Reality Technology Sales Market Share (2020-2025)
2.2 Global Market Key Manufacturers Augmented Reality Technology Revenue and Market Share
Global Market Key Manufacturers Augmented Reality Technology Revenue (2020-2025)
Global Market Key Manufacturers Augmented Reality Technology Revenue Market Share (2020-2025)
Global Market Key Manufacturers Augmented Reality Technology Revenue Ranking by 2024
2.3 Global Market Key Manufacturers Augmented Reality Technology Price (2020-2025)
2.4 Global Market Major Manufacturers Augmented Reality Technology Headquarter and Origin Distribution
2.5 Global Market Key Manufacturers Augmented Reality Technology Establishment Date and Augmented Reality Technology Commercialization Date
2.6 Global Market Major Manufacturers Augmented Reality Technology Product Type and Application
2.7 Augmented Reality Technology Industry Concentration, Competition Analysis
Augmented Reality Technology Industry Concentration Analysis: Global Top 5 Manufacturers Market Share by 2024
Global Market Augmented Reality Technology First Tier, Second Tier and Third Tier Manufacturers (Brand) and Market Share in 2024.
2.8 New Investments and Market M&A Activities
III. Profiles of the following key players:
Microsoft
Magic Leap
Epson
Google
Toshiba
Vuzix
DAQRI
Everysight
ThirdEye Gen
Realmax
HiScene
Vuforia (PTC)
Wikitude
ViewAR
1. Basic Information, Augmented Reality Technology Manufacturing Base, Headquarters, Competitors and Market Position.
2. Augmented Reality Technology Product Specifications, Parameters, and Market Applications .
3. Augmented Reality Technology Sales, Revenue, Price and Gross Margin in Global Market (2020-2025).
4. Company Profile and Key Businesses.
5. Latest Company News.
IV. Analysis of Different Product Types of Augmented Reality Technology:
4.1 Global Market Augmented Reality Technology Sales by Product Type (2020-2031)
Global Market Sales and Market Share of Augmented Reality Technology by Product Type (2020-2025)
Global Market Sales Forecast of Augmented Reality Technology by Different Product Types (2026-2031)
4.2 Global Market Augmented Reality Technology Size by Product Type (2020-2031)
Global Market Augmented Reality Technology Size and Market Share by Product Type (2020-2025)
Global Market Size Forecast of Augmented Reality Technology by Product Type (2026-2031)
4.3 Global Market Price Trend of Augmented Reality Technology by Product Type (2020-2031)
V. Analysis of Augmented Reality Technology for Different Applications
5.1 Global Market Sales of Augmented Reality Technology by Application (2020-2031)
Global Market Augmented Reality Technology Sales and Market Share by Application (2020-2025)
Global Market Augmented Reality Technology Sales Forecast by Application (2026-2031)
5.2 Global Market Augmented Reality Technology Size and Market Share by Application (2020-2025)
Global Market Augmented Reality Technology Size Forecast by Application (2026-2031)
5.3 Global Market Price Trend of Augmented Reality Technology by Application (2020-2031)
VI. Industry Development Environment Analysis
6.1 Development Analysis of Augmented Reality Technology Industry - Development Trend
6.2 Augmented Reality Technology Industry Development Analysis - Manufacturer Barriers
6.3 Augmented Reality Technology Industry Development Analysis - Driving Factors
6.4 Augmented Reality Technology Industry Development Analysis - Restraints
6.5 SWOT Analysis of Augmented Reality Technology Global Companies
6.6 Augmented Reality Technology Industry Development Analysis - Industry Policies
Industry Authorities and Regulatory Framework
Industry-related Policy Trends
Industry Related Planning
VII. Industry Supply Chain Analysis
7.1 Industry Chain Introduction of Augmented Reality Technology Industry
7.2 Augmented Reality Technology Industry Chain Analysis - Upstream
7.3 Augmented Reality Technology Industry Chain Analysis - Midstream
7.4 Augmented Reality Technology Industry Chain Analysis - Downstream
7.5 Procurement Mode of Augmented Reality Technology Industry
7.6 Production Mode of Augmented Reality Technology Industry
7.7 Augmented Reality Technology Industry Sales Model and Sales Channels
VIII. Global Local Augmented Reality Technology Capacity, Production Analysis
8.1 Global Augmented Reality Technology Supply and Demand Status and Forecast (2020-2031)
Global Augmented Reality Technology Capacity, Production, Capacity Utilization and Development Trend (2020-2031)
Global Augmented Reality Technology Production, Market Demand and Development Trend (2020-2031)
8.2 Global Augmented Reality Technology Import and Export Analysis
Global Market Augmented Reality Technology Main Import Sources
Global Market Augmented Reality Technology Main Export Destinations
IX. Research Findings and Conclusion
X. Appendix
10.1 Research Methodology
10.2 Data Sources
Secondary Information Sources
Primary Information Sources
10.3 Data Interactive Validation
10.4 Disclaimer”
Table of Contents
Table : Growth Trends in Augmented Reality Technology by Product Type
Table:Growth Trend of Different Applications
Table:Current Development Status of Augmented Reality Technology Industry
Table:Development Trend of Augmented Reality Technology
Table:Global Major Regions Production of Augmented Reality Technology
Table:Global Major Regions Augmented Reality Technology Production Market Share
Table:Global Market Major Manufacturers Augmented Reality Technology Production Capacity
Table:Global Market Major Manufacturers Augmented Reality Technology Sales, Sales Market Share, Sales Revenue
Table:Global Market Major Manufacturers Augmented Reality Technology Sales Revenue Market Share, Price
Table: Global Key Manufacturers Augmented Reality Technology Revenue Ranking by 2025
Table: China Market Major Manufacturers Augmented Reality Technology Sales, Sales Market Share, Sales Revenue
Table: China Market Key Manufacturers Augmented Reality Technology Sales Revenue Market Share, Sales Price
Table: China Key Manufacturers Augmented Reality Technology Revenue Ranking by 2025
Table: Global Major Manufacturers Augmented Reality Technology Production Distribution and Commercialization Date
Table:Global Major Manufacturers Augmented Reality Technology Product Type List
Table: Global Key Manufacturers Market Position of Augmented Reality Technology in 2025 (First Tier, Second Tier and Third Tier)
Table: Global Augmented Reality Technology Market Analysis of Current Status of Investments, Mergers & Acquisitions, and Others
Table: Global Major Regions Augmented Reality Technology Sales Revenue
Table: Global Major Regions Augmented Reality Technology Sales Revenue Market Share
Table: Global Major Regions Augmented Reality Technology Revenue Market Share
Table: Global Major Regions Augmented Reality Technology Sales Volume
Table: Global Major Regions Augmented Reality Technology Sales Market Share
Table : Global Major Regions Augmented Reality Technology Sales Share
Table : The following companies:
Microsoft
Magic Leap
Epson
Google
Toshiba
Vuzix
DAQRI
Everysight
ThirdEye Gen
Realmax
HiScene
Vuforia (PTC)
Wikitude
ViewAR
Augmented Reality Technology Manufacturing Base, Sales Area, Competitors and Market Position
Augmented Reality Technology Product Specifications, Parameters and Market Applications
Augmented Reality Technology Sales, Revenue, Price and Gross Margin
Company Profile and Major Businesses
Latest Company News
Table: Global Sales of Augmented Reality Technology by Product Type
Table: Global Sales Market Share of Augmented Reality Technology by Product Type
Table: Global Sales Forecast of Augmented Reality Technology by Product Type
Table: Global Sales Market Share Forecast of Augmented Reality Technology by Product Type
Table: Global Revenue of Augmented Reality Technology by Product Type
Table: Global Augmented Reality Technology Revenue Market Share by Product Type
Table: Global Revenue Forecast of Augmented Reality Technology by Product Type
Table: Global Revenue Market Share Forecast of Augmented Reality Technology by Product Type
Table: Global Price Trend of Augmented Reality Technology by Product Type
Table: Global Sales of Augmented Reality Technology by Application
Table: Global Sales Market Share of Augmented Reality Technology by Application
Table: Global Sales Forecast of Augmented Reality Technology by Application
Table: Global Augmented Reality Technology Sales Market Share Forecast by Application
Table: Global Augmented Reality Technology Revenue by Application
Table: Global Augmented Reality Technology Revenue Market Share by Application
Table: Global Augmented Reality Technology Revenue Forecast by Application
Table: Global Augmented Reality Technology Revenue Market Share Forecast by Application
Table: Global Price Trend of Augmented Reality Technology by Application
Table: List of Augmented Reality Technology Upstream Raw Material Suppliers and Contact Information
Table: List of Typical Customers of Augmented Reality Technology
Table: Augmented Reality Technology Main Sales Modes and Sales Channels
Table: Development Opportunities and Key Driving Factors of Augmented Reality Technology Industry
Table: Risks Faced by Augmented Reality Technology Industry Development
Table: Augmented Reality Technology Industry Policy Analysis
Table: Research Scope
Table: List of Analysts
Chart Catalog
Figure Augmented Reality Technology Product Picture
Figure Global Production Market Share of Augmented Reality Technology by Product Type
Figure Global Augmented Reality Technology Consumption Market Share by Application
Figure Global Augmented Reality Technology Capacity, Production, Capacity Utilization and Development Trend
Figure Global Augmented Reality Technology Production, Demand and Development Trend
Figure Global Augmented Reality Technology Production Market Share by Major Regions
Figure China Augmented Reality Technology Capacity, Production, Capacity Utilization and Development Trend
Figure China Augmented Reality Technology Production, Market Demand and Development Trend
Figure Global Augmented Reality Technology Market Sales and Growth Rate.
Figure Global Augmented Reality Technology Market Size
Figure Global Market Augmented Reality Technology Sales and Growth Rate
Figure Global Market Augmented Reality Technology Price Trend
Figure Global Market Augmented Reality Technology Sales Market Share of Major Manufacturers in 2025
Figure Augmented Reality Technology Revenue Market Share of Key Manufacturers in Global Market in 2025
Figure Augmented Reality Technology Sales Market Share of Key Manufacturers in China Market in 2025
Figure Augmented Reality Technology Revenue Market Share of Key Manufacturers in China Market, 2025
Figure 2025 Global Augmented Reality Technology Market Share of Top 5 Manufacturers
Figure 2025 Global Augmented Reality Technology First Tier, Second Tier and Third Tier Manufacturers (by Brand) and Market Share
Figure Global Augmented Reality Technology Sales Revenue Market Share by Major Regions
Figure North America Augmented Reality Technology Sales and Growth Rate
Figure North America Augmented Reality Technology Revenue and Growth Rate
Figure Europe Market Augmented Reality Technology Sales and Growth Rate
Figure Europe Market Augmented Reality Technology Revenue and Growth Rate
Figure China Augmented Reality Technology Sales and Growth Rate
Figure China Market Augmented Reality Technology Revenue and Growth Rate
Figure Augmented Reality Technology Sales and Growth Rate in Japan Market
Figure Augmented Reality Technology Revenue and Growth Rate in Japan Market
Figure Global Price Trend of Augmented Reality Technology by Product Type
Figure Global Price Trend of Augmented Reality Technology by Application
Figure Augmented Reality Technology Industry Chain
Figure Augmented Reality Technology Chinese Companies SWOT Analysis
Figure Key Interview Objectives
The research methodology employed by VICResearch has been subjected by numerous procedures in order to guarantee the quality and accuracy of the data contained within the reports. The analysts are employed full-time and received more than six months training to satisfy the standard of VICResearch. VICResearch’s methodology can be divided into five stages:
Stage 1: Secondary research
The research team first works with magazines, industry trade group, and administration that operate in the research field. The information provided by our in-house documentation service helps us carrying out further research. Our team which has the experience as well as the knowledge efficiently extracts the accurate information from existing source.
Stage 2: Primary research: interviews with trade sources
After the first stage, the research team conducts large number of face-to-face or telephone interviews with the representative companies operating in the research field. The analysts attempt to obtain a chance to talk with leading players in the field as well as with small companies. The upstream suppliers, manufacturers, distributors, importers, installers, wholesalers and consumers are all included in the interviews. The data gathered during the interview is then carefully checked and compared with the secondary research.
Stage 3: Analysis of the gathered data
The analysis team checks and synthesizes the data gathered during the first two stages. To validate the data, a second series of interviews can be conducted.
Stage 4: Quantitative data
The quantitative data such as market estimates, production and capacity of manufacturer, market forecasts and investment feasibility is provided by VICResearch. The data is based on the estimates obtained during stage 3.
The research team also provides appreciation and analysis of the market and the quantitative data contained in the reports. The data is consequently unique to VICResearch.
Stage 5: Quality control
Before publishing, every report goes under a rigorous checking and editing process, which is done by experience management team to ensure the reliability of the published data. Each analyst in the research team receives support and on-going training which is part of the VICResearch’s internal quality process.