OVERVIEW
Vic Market Research Co., Ltd. is pleased to announce the release of the “Global and Chinese DSP (Demand-Side Platform) Market Insight Report 2025–2031.”
This comprehensive study is designed to provide a structured and in-depth analysis of the DSP (Demand-Side Platform) industry, both domestically and internationally, with a focus on the following key areas:
1.An overview and assessment of the current development status and emerging trends in the DSP (Demand-Side Platform) industry across global and Chinese markets.
2.Estimation of the overall market size of the DSP (Demand-Side Platform) industry, along with a detailed analysis of market share by major countries.
3.Evaluation of the development potential within various segments of the DSP (Demand-Side Platform) industry, analysis of downstream market demand, and an examination of the competitive landscape.
4.Identification and exploration of industry pain points, aiming to support stakeholders in addressing key challenges effectively.
This report integrates extensive desk research with qualitative interviews conducted with industry experts and insiders, ensuring both the objectivity and comprehensiveness of the findings and data.
The study provides a detailed examination of the production, consumption, import, and export dynamics of the DSP (Demand-Side Platform) market in China. It also highlights key global and domestic manufacturers that play a significant role in the Chinese market, presenting core performance indicators such as sales volume, revenue, pricing, gross margin, and market share.
Furthermore, the report delivers a thorough analysis of segmented growth within the DSP (Demand-Side Platform) product category, including differentiation by product types, pricing, sales, revenue, and application-specific market performance. Historical data from 2020 to 2024 is incorporated, with forward-looking projections extending through 2031.
In light of the significant uncertainty introduced by the U.S. tariff policy set to take effect in 2025, the report offers a dedicated analysis of its core impacts. This includes assessments of global and regional competitive dynamics, economic linkages, supply chain restructuring, and countries’ strategic responses. The report concludes with strategic recommendations and a forward-looking outlook for the DSP (Demand-Side Platform) market.
1. Key Global Players in the DSP (Demand-Side Platform) Industry:
Criteo
Double Click (Google)
Facebook Ads Manager
Adobe
Trade Desk
Amazon (AAP)
Appnexus
Roku
Mediamath
SocioMatic
Zeta Global
Verizon Media
AdForm
Amobee
Centro Inc
2.Global DSP (Demand-Side Platform) Market, Segmented by Product Type:
RTB
PPB
3. Global DSP (Demand-Side Platform) Market, Segmented by Application
Retail
Automotive
Financial
Telecom
Others
4. Global DSP (Demand-Side Platform) Market, by Geographical Region:
North America (USA and Canada)
Europe (Germany, UK, France, Italy and other European countries)
Asia-Pacific (China, Japan, Korea, Taiwan, Southeast Asia, India, etc.)
Latin America (Mexico and Brazil, etc.)
Middle East and Africa (Turkey and Saudi Arabia, etc.)
I. DSP (Demand-Side Platform) Market Overview:
1.1 Product Definition and Statistical Scope
1.2 On the basis of different product types, DSP (Demand-Side Platform) can be mainly categorized as follows:
Global Growth Trend of DSP (Demand-Side Platform) by Product Type 2020 VS 2024 VS 2031
RTB
PPB
1.3 From different applications, DSP (Demand-Side Platform) mainly includes the following:
Global Different Applications DSP (Demand-Side Platform) Growth Trend 2020 VS 2024 VS 2031
Retail
Automotive
Financial
Telecom
Others
1.4 Global DSP (Demand-Side Platform) Development Status and Future Trends (2020-2031)
Global Market DSP (Demand-Side Platform) Revenue and Growth Rate (2020-2031)
Global Market DSP (Demand-Side Platform) Sales and Growth Rate (2020-2031)
II. Global Market Major DSP (Demand-Side Platform) Manufacturers Analysis:
2.1 Global Market Key Manufacturers DSP (Demand-Side Platform) Sales and Market Share
Global Market Key Manufacturers DSP (Demand-Side Platform) Sales (2020-2025)
Global Market Major Manufacturers DSP (Demand-Side Platform) Sales Market Share (2020-2025)
2.2 Global Market Key Manufacturers DSP (Demand-Side Platform) Revenue and Market Share
Global Market Key Manufacturers DSP (Demand-Side Platform) Revenue (2020-2025)
Global Market Key Manufacturers DSP (Demand-Side Platform) Revenue Market Share (2020-2025)
Global Market Key Manufacturers DSP (Demand-Side Platform) Revenue Ranking by 2024
2.3 Global Market Key Manufacturers DSP (Demand-Side Platform) Price (2020-2025)
2.4 Global Market Major Manufacturers DSP (Demand-Side Platform) Headquarter and Origin Distribution
2.5 Global Market Key Manufacturers DSP (Demand-Side Platform) Establishment Date and DSP (Demand-Side Platform) Commercialization Date
2.6 Global Market Major Manufacturers DSP (Demand-Side Platform) Product Type and Application
2.7 DSP (Demand-Side Platform) Industry Concentration, Competition Analysis
DSP (Demand-Side Platform) Industry Concentration Analysis: Global Top 5 Manufacturers Market Share by 2024
Global Market DSP (Demand-Side Platform) First Tier, Second Tier and Third Tier Manufacturers (Brand) and Market Share in 2024.
2.8 New Investments and Market M&A Activities
III. Profiles of the following key players:
Criteo
Double Click (Google)
Facebook Ads Manager
Adobe
Trade Desk
Amazon (AAP)
Appnexus
Roku
Mediamath
SocioMatic
Zeta Global
Verizon Media
AdForm
Amobee
Centro Inc
1. Basic Information, DSP (Demand-Side Platform) Manufacturing Base, Headquarters, Competitors and Market Position.
2. DSP (Demand-Side Platform) Product Specifications, Parameters, and Market Applications .
3. DSP (Demand-Side Platform) Sales, Revenue, Price and Gross Margin in Global Market (2020-2025).
4. Company Profile and Key Businesses.
5. Latest Company News.
IV. Analysis of Different Product Types of DSP (Demand-Side Platform):
4.1 Global Market DSP (Demand-Side Platform) Sales by Product Type (2020-2031)
Global Market Sales and Market Share of DSP (Demand-Side Platform) by Product Type (2020-2025)
Global Market Sales Forecast of DSP (Demand-Side Platform) by Different Product Types (2026-2031)
4.2 Global Market DSP (Demand-Side Platform) Size by Product Type (2020-2031)
Global Market DSP (Demand-Side Platform) Size and Market Share by Product Type (2020-2025)
Global Market Size Forecast of DSP (Demand-Side Platform) by Product Type (2026-2031)
4.3 Global Market Price Trend of DSP (Demand-Side Platform) by Product Type (2020-2031)
V. Analysis of DSP (Demand-Side Platform) for Different Applications
5.1 Global Market Sales of DSP (Demand-Side Platform) by Application (2020-2031)
Global Market DSP (Demand-Side Platform) Sales and Market Share by Application (2020-2025)
Global Market DSP (Demand-Side Platform) Sales Forecast by Application (2026-2031)
5.2 Global Market DSP (Demand-Side Platform) Size and Market Share by Application (2020-2025)
Global Market DSP (Demand-Side Platform) Size Forecast by Application (2026-2031)
5.3 Global Market Price Trend of DSP (Demand-Side Platform) by Application (2020-2031)
VI. Industry Development Environment Analysis
6.1 Development Analysis of DSP (Demand-Side Platform) Industry - Development Trend
6.2 DSP (Demand-Side Platform) Industry Development Analysis - Manufacturer Barriers
6.3 DSP (Demand-Side Platform) Industry Development Analysis - Driving Factors
6.4 DSP (Demand-Side Platform) Industry Development Analysis - Restraints
6.5 SWOT Analysis of DSP (Demand-Side Platform) Global Companies
6.6 DSP (Demand-Side Platform) Industry Development Analysis - Industry Policies
Industry Authorities and Regulatory Framework
Industry-related Policy Trends
Industry Related Planning
VII. Industry Supply Chain Analysis
7.1 Industry Chain Introduction of DSP (Demand-Side Platform) Industry
7.2 DSP (Demand-Side Platform) Industry Chain Analysis - Upstream
7.3 DSP (Demand-Side Platform) Industry Chain Analysis - Midstream
7.4 DSP (Demand-Side Platform) Industry Chain Analysis - Downstream
7.5 Procurement Mode of DSP (Demand-Side Platform) Industry
7.6 Production Mode of DSP (Demand-Side Platform) Industry
7.7 DSP (Demand-Side Platform) Industry Sales Model and Sales Channels
VIII. Global Local DSP (Demand-Side Platform) Capacity, Production Analysis
8.1 Global DSP (Demand-Side Platform) Supply and Demand Status and Forecast (2020-2031)
Global DSP (Demand-Side Platform) Capacity, Production, Capacity Utilization and Development Trend (2020-2031)
Global DSP (Demand-Side Platform) Production, Market Demand and Development Trend (2020-2031)
8.2 Global DSP (Demand-Side Platform) Import and Export Analysis
Global Market DSP (Demand-Side Platform) Main Import Sources
Global Market DSP (Demand-Side Platform) Main Export Destinations
IX. Research Findings and Conclusion
X. Appendix
10.1 Research Methodology
10.2 Data Sources
Secondary Information Sources
Primary Information Sources
10.3 Data Interactive Validation
10.4 Disclaimer”
Table of Contents
Table : Growth Trends in DSP (Demand-Side Platform) by Product Type
Table:Growth Trend of Different Applications
Table:Current Development Status of DSP (Demand-Side Platform) Industry
Table:Development Trend of DSP (Demand-Side Platform)
Table:Global Major Regions Production of DSP (Demand-Side Platform)
Table:Global Major Regions DSP (Demand-Side Platform) Production Market Share
Table:Global Market Major Manufacturers DSP (Demand-Side Platform) Production Capacity
Table:Global Market Major Manufacturers DSP (Demand-Side Platform) Sales, Sales Market Share, Sales Revenue
Table:Global Market Major Manufacturers DSP (Demand-Side Platform) Sales Revenue Market Share, Price
Table: Global Key Manufacturers DSP (Demand-Side Platform) Revenue Ranking by 2025
Table: China Market Major Manufacturers DSP (Demand-Side Platform) Sales, Sales Market Share, Sales Revenue
Table: China Market Key Manufacturers DSP (Demand-Side Platform) Sales Revenue Market Share, Sales Price
Table: China Key Manufacturers DSP (Demand-Side Platform) Revenue Ranking by 2025
Table: Global Major Manufacturers DSP (Demand-Side Platform) Production Distribution and Commercialization Date
Table:Global Major Manufacturers DSP (Demand-Side Platform) Product Type List
Table: Global Key Manufacturers Market Position of DSP (Demand-Side Platform) in 2025 (First Tier, Second Tier and Third Tier)
Table: Global DSP (Demand-Side Platform) Market Analysis of Current Status of Investments, Mergers & Acquisitions, and Others
Table: Global Major Regions DSP (Demand-Side Platform) Sales Revenue
Table: Global Major Regions DSP (Demand-Side Platform) Sales Revenue Market Share
Table: Global Major Regions DSP (Demand-Side Platform) Revenue Market Share
Table: Global Major Regions DSP (Demand-Side Platform) Sales Volume
Table: Global Major Regions DSP (Demand-Side Platform) Sales Market Share
Table : Global Major Regions DSP (Demand-Side Platform) Sales Share
Table : The following companies:
Criteo
Double Click (Google)
Facebook Ads Manager
Adobe
Trade Desk
Amazon (AAP)
Appnexus
Roku
Mediamath
SocioMatic
Zeta Global
Verizon Media
AdForm
Amobee
Centro Inc
DSP (Demand-Side Platform) Manufacturing Base, Sales Area, Competitors and Market Position
DSP (Demand-Side Platform) Product Specifications, Parameters and Market Applications
DSP (Demand-Side Platform) Sales, Revenue, Price and Gross Margin
Company Profile and Major Businesses
Latest Company News
Table: Global Sales of DSP (Demand-Side Platform) by Product Type
Table: Global Sales Market Share of DSP (Demand-Side Platform) by Product Type
Table: Global Sales Forecast of DSP (Demand-Side Platform) by Product Type
Table: Global Sales Market Share Forecast of DSP (Demand-Side Platform) by Product Type
Table: Global Revenue of DSP (Demand-Side Platform) by Product Type
Table: Global DSP (Demand-Side Platform) Revenue Market Share by Product Type
Table: Global Revenue Forecast of DSP (Demand-Side Platform) by Product Type
Table: Global Revenue Market Share Forecast of DSP (Demand-Side Platform) by Product Type
Table: Global Price Trend of DSP (Demand-Side Platform) by Product Type
Table: Global Sales of DSP (Demand-Side Platform) by Application
Table: Global Sales Market Share of DSP (Demand-Side Platform) by Application
Table: Global Sales Forecast of DSP (Demand-Side Platform) by Application
Table: Global DSP (Demand-Side Platform) Sales Market Share Forecast by Application
Table: Global DSP (Demand-Side Platform) Revenue by Application
Table: Global DSP (Demand-Side Platform) Revenue Market Share by Application
Table: Global DSP (Demand-Side Platform) Revenue Forecast by Application
Table: Global DSP (Demand-Side Platform) Revenue Market Share Forecast by Application
Table: Global Price Trend of DSP (Demand-Side Platform) by Application
Table: List of DSP (Demand-Side Platform) Upstream Raw Material Suppliers and Contact Information
Table: List of Typical Customers of DSP (Demand-Side Platform)
Table: DSP (Demand-Side Platform) Main Sales Modes and Sales Channels
Table: Development Opportunities and Key Driving Factors of DSP (Demand-Side Platform) Industry
Table: Risks Faced by DSP (Demand-Side Platform) Industry Development
Table: DSP (Demand-Side Platform) Industry Policy Analysis
Table: Research Scope
Table: List of Analysts
Chart Catalog
Figure DSP (Demand-Side Platform) Product Picture
Figure Global Production Market Share of DSP (Demand-Side Platform) by Product Type
Figure Global DSP (Demand-Side Platform) Consumption Market Share by Application
Figure Global DSP (Demand-Side Platform) Capacity, Production, Capacity Utilization and Development Trend
Figure Global DSP (Demand-Side Platform) Production, Demand and Development Trend
Figure Global DSP (Demand-Side Platform) Production Market Share by Major Regions
Figure China DSP (Demand-Side Platform) Capacity, Production, Capacity Utilization and Development Trend
Figure China DSP (Demand-Side Platform) Production, Market Demand and Development Trend
Figure Global DSP (Demand-Side Platform) Market Sales and Growth Rate.
Figure Global DSP (Demand-Side Platform) Market Size
Figure Global Market DSP (Demand-Side Platform) Sales and Growth Rate
Figure Global Market DSP (Demand-Side Platform) Price Trend
Figure Global Market DSP (Demand-Side Platform) Sales Market Share of Major Manufacturers in 2025
Figure DSP (Demand-Side Platform) Revenue Market Share of Key Manufacturers in Global Market in 2025
Figure DSP (Demand-Side Platform) Sales Market Share of Key Manufacturers in China Market in 2025
Figure DSP (Demand-Side Platform) Revenue Market Share of Key Manufacturers in China Market, 2025
Figure 2025 Global DSP (Demand-Side Platform) Market Share of Top 5 Manufacturers
Figure 2025 Global DSP (Demand-Side Platform) First Tier, Second Tier and Third Tier Manufacturers (by Brand) and Market Share
Figure Global DSP (Demand-Side Platform) Sales Revenue Market Share by Major Regions
Figure North America DSP (Demand-Side Platform) Sales and Growth Rate
Figure North America DSP (Demand-Side Platform) Revenue and Growth Rate
Figure Europe Market DSP (Demand-Side Platform) Sales and Growth Rate
Figure Europe Market DSP (Demand-Side Platform) Revenue and Growth Rate
Figure China DSP (Demand-Side Platform) Sales and Growth Rate
Figure China Market DSP (Demand-Side Platform) Revenue and Growth Rate
Figure DSP (Demand-Side Platform) Sales and Growth Rate in Japan Market
Figure DSP (Demand-Side Platform) Revenue and Growth Rate in Japan Market
Figure Global Price Trend of DSP (Demand-Side Platform) by Product Type
Figure Global Price Trend of DSP (Demand-Side Platform) by Application
Figure DSP (Demand-Side Platform) Industry Chain
Figure DSP (Demand-Side Platform) Chinese Companies SWOT Analysis
Figure Key Interview Objectives
The research methodology employed by VICResearch has been subjected by numerous procedures in order to guarantee the quality and accuracy of the data contained within the reports. The analysts are employed full-time and received more than six months training to satisfy the standard of VICResearch. VICResearch’s methodology can be divided into five stages:
Stage 1: Secondary research
The research team first works with magazines, industry trade group, and administration that operate in the research field. The information provided by our in-house documentation service helps us carrying out further research. Our team which has the experience as well as the knowledge efficiently extracts the accurate information from existing source.
Stage 2: Primary research: interviews with trade sources
After the first stage, the research team conducts large number of face-to-face or telephone interviews with the representative companies operating in the research field. The analysts attempt to obtain a chance to talk with leading players in the field as well as with small companies. The upstream suppliers, manufacturers, distributors, importers, installers, wholesalers and consumers are all included in the interviews. The data gathered during the interview is then carefully checked and compared with the secondary research.
Stage 3: Analysis of the gathered data
The analysis team checks and synthesizes the data gathered during the first two stages. To validate the data, a second series of interviews can be conducted.
Stage 4: Quantitative data
The quantitative data such as market estimates, production and capacity of manufacturer, market forecasts and investment feasibility is provided by VICResearch. The data is based on the estimates obtained during stage 3.
The research team also provides appreciation and analysis of the market and the quantitative data contained in the reports. The data is consequently unique to VICResearch.
Stage 5: Quality control
Before publishing, every report goes under a rigorous checking and editing process, which is done by experience management team to ensure the reliability of the published data. Each analyst in the research team receives support and on-going training which is part of the VICResearch’s internal quality process.
2025-04-19 11:52:38 
Pages: 116 
Tables: 142 
