OVERVIEW
Vic Market Research Co., Ltd. is pleased to announce the release of the “Global and Chinese Public Relations (PR) Tools Market Insight Report 2025–2031.”
This comprehensive study is designed to provide a structured and in-depth analysis of the Public Relations (PR) Tools industry, both domestically and internationally, with a focus on the following key areas:
1.An overview and assessment of the current development status and emerging trends in the Public Relations (PR) Tools industry across global and Chinese markets.
2.Estimation of the overall market size of the Public Relations (PR) Tools industry, along with a detailed analysis of market share by major countries.
3.Evaluation of the development potential within various segments of the Public Relations (PR) Tools industry, analysis of downstream market demand, and an examination of the competitive landscape.
4.Identification and exploration of industry pain points, aiming to support stakeholders in addressing key challenges effectively.
This report integrates extensive desk research with qualitative interviews conducted with industry experts and insiders, ensuring both the objectivity and comprehensiveness of the findings and data.
The study provides a detailed examination of the production, consumption, import, and export dynamics of the Public Relations (PR) Tools market in China. It also highlights key global and domestic manufacturers that play a significant role in the Chinese market, presenting core performance indicators such as sales volume, revenue, pricing, gross margin, and market share.
Furthermore, the report delivers a thorough analysis of segmented growth within the Public Relations (PR) Tools product category, including differentiation by product types, pricing, sales, revenue, and application-specific market performance. Historical data from 2020 to 2024 is incorporated, with forward-looking projections extending through 2031.
In light of the significant uncertainty introduced by the U.S. tariff policy set to take effect in 2025, the report offers a dedicated analysis of its core impacts. This includes assessments of global and regional competitive dynamics, economic linkages, supply chain restructuring, and countries’ strategic responses. The report concludes with strategic recommendations and a forward-looking outlook for the Public Relations (PR) Tools market.
1. Key Global Players in the Public Relations (PR) Tools Industry:
Outbrain
Google
Business Wire
Salesforce
Meltwater
Cision AB
AirPR Software
IrisPR Software
ISentia
Onalytica
Prezly
IPR Software
TrendKite
Agility
Red Wheat
2.Global Public Relations (PR) Tools Market, Segmented by Product Type:
Publishing Tools
Social Media Monitoring & Management
Content Creation and Distribution
Data Aggregation, Monitoring and Analysis
Relationship Management
3. Global Public Relations (PR) Tools Market, Segmented by Application
BFSI
Consumer Goods and Retail
Government and Public Sector
IT & Telecom & Healthcare
Media & Entertainment
4. Global Public Relations (PR) Tools Market, by Geographical Region:
North America (USA and Canada)
Europe (Germany, UK, France, Italy and other European countries)
Asia-Pacific (China, Japan, Korea, Taiwan, Southeast Asia, India, etc.)
Latin America (Mexico and Brazil, etc.)
Middle East and Africa (Turkey and Saudi Arabia, etc.)
I. Public Relations (PR) Tools Market Overview:
1.1 Product Definition and Statistical Scope
1.2 On the basis of different product types, Public Relations (PR) Tools can be mainly categorized as follows:
Global Growth Trend of Public Relations (PR) Tools by Product Type 2020 VS 2024 VS 2031
Publishing Tools
Social Media Monitoring & Management
Content Creation and Distribution
Data Aggregation, Monitoring and Analysis
Relationship Management
1.3 From different applications, Public Relations (PR) Tools mainly includes the following:
Global Different Applications Public Relations (PR) Tools Growth Trend 2020 VS 2024 VS 2031
BFSI
Consumer Goods and Retail
Government and Public Sector
IT & Telecom & Healthcare
Media & Entertainment
1.4 Global Public Relations (PR) Tools Development Status and Future Trends (2020-2031)
Global Market Public Relations (PR) Tools Revenue and Growth Rate (2020-2031)
Global Market Public Relations (PR) Tools Sales and Growth Rate (2020-2031)
II. Global Market Major Public Relations (PR) Tools Manufacturers Analysis:
2.1 Global Market Key Manufacturers Public Relations (PR) Tools Sales and Market Share
Global Market Key Manufacturers Public Relations (PR) Tools Sales (2020-2025)
Global Market Major Manufacturers Public Relations (PR) Tools Sales Market Share (2020-2025)
2.2 Global Market Key Manufacturers Public Relations (PR) Tools Revenue and Market Share
Global Market Key Manufacturers Public Relations (PR) Tools Revenue (2020-2025)
Global Market Key Manufacturers Public Relations (PR) Tools Revenue Market Share (2020-2025)
Global Market Key Manufacturers Public Relations (PR) Tools Revenue Ranking by 2024
2.3 Global Market Key Manufacturers Public Relations (PR) Tools Price (2020-2025)
2.4 Global Market Major Manufacturers Public Relations (PR) Tools Headquarter and Origin Distribution
2.5 Global Market Key Manufacturers Public Relations (PR) Tools Establishment Date and Public Relations (PR) Tools Commercialization Date
2.6 Global Market Major Manufacturers Public Relations (PR) Tools Product Type and Application
2.7 Public Relations (PR) Tools Industry Concentration, Competition Analysis
Public Relations (PR) Tools Industry Concentration Analysis: Global Top 5 Manufacturers Market Share by 2024
Global Market Public Relations (PR) Tools First Tier, Second Tier and Third Tier Manufacturers (Brand) and Market Share in 2024.
2.8 New Investments and Market M&A Activities
III. Profiles of the following key players:
Outbrain
Google
Business Wire
Salesforce
Meltwater
Cision AB
AirPR Software
IrisPR Software
ISentia
Onalytica
Prezly
IPR Software
TrendKite
Agility
Red Wheat
1. Basic Information, Public Relations (PR) Tools Manufacturing Base, Headquarters, Competitors and Market Position.
2. Public Relations (PR) Tools Product Specifications, Parameters, and Market Applications .
3. Public Relations (PR) Tools Sales, Revenue, Price and Gross Margin in Global Market (2020-2025).
4. Company Profile and Key Businesses.
5. Latest Company News.
IV. Analysis of Different Product Types of Public Relations (PR) Tools:
4.1 Global Market Public Relations (PR) Tools Sales by Product Type (2020-2031)
Global Market Sales and Market Share of Public Relations (PR) Tools by Product Type (2020-2025)
Global Market Sales Forecast of Public Relations (PR) Tools by Different Product Types (2026-2031)
4.2 Global Market Public Relations (PR) Tools Size by Product Type (2020-2031)
Global Market Public Relations (PR) Tools Size and Market Share by Product Type (2020-2025)
Global Market Size Forecast of Public Relations (PR) Tools by Product Type (2026-2031)
4.3 Global Market Price Trend of Public Relations (PR) Tools by Product Type (2020-2031)
V. Analysis of Public Relations (PR) Tools for Different Applications
5.1 Global Market Sales of Public Relations (PR) Tools by Application (2020-2031)
Global Market Public Relations (PR) Tools Sales and Market Share by Application (2020-2025)
Global Market Public Relations (PR) Tools Sales Forecast by Application (2026-2031)
5.2 Global Market Public Relations (PR) Tools Size and Market Share by Application (2020-2025)
Global Market Public Relations (PR) Tools Size Forecast by Application (2026-2031)
5.3 Global Market Price Trend of Public Relations (PR) Tools by Application (2020-2031)
VI. Industry Development Environment Analysis
6.1 Development Analysis of Public Relations (PR) Tools Industry - Development Trend
6.2 Public Relations (PR) Tools Industry Development Analysis - Manufacturer Barriers
6.3 Public Relations (PR) Tools Industry Development Analysis - Driving Factors
6.4 Public Relations (PR) Tools Industry Development Analysis - Restraints
6.5 SWOT Analysis of Public Relations (PR) Tools Global Companies
6.6 Public Relations (PR) Tools Industry Development Analysis - Industry Policies
Industry Authorities and Regulatory Framework
Industry-related Policy Trends
Industry Related Planning
VII. Industry Supply Chain Analysis
7.1 Industry Chain Introduction of Public Relations (PR) Tools Industry
7.2 Public Relations (PR) Tools Industry Chain Analysis - Upstream
7.3 Public Relations (PR) Tools Industry Chain Analysis - Midstream
7.4 Public Relations (PR) Tools Industry Chain Analysis - Downstream
7.5 Procurement Mode of Public Relations (PR) Tools Industry
7.6 Production Mode of Public Relations (PR) Tools Industry
7.7 Public Relations (PR) Tools Industry Sales Model and Sales Channels
VIII. Global Local Public Relations (PR) Tools Capacity, Production Analysis
8.1 Global Public Relations (PR) Tools Supply and Demand Status and Forecast (2020-2031)
Global Public Relations (PR) Tools Capacity, Production, Capacity Utilization and Development Trend (2020-2031)
Global Public Relations (PR) Tools Production, Market Demand and Development Trend (2020-2031)
8.2 Global Public Relations (PR) Tools Import and Export Analysis
Global Market Public Relations (PR) Tools Main Import Sources
Global Market Public Relations (PR) Tools Main Export Destinations
IX. Research Findings and Conclusion
X. Appendix
10.1 Research Methodology
10.2 Data Sources
Secondary Information Sources
Primary Information Sources
10.3 Data Interactive Validation
10.4 Disclaimer”
Table of Contents
Table : Growth Trends in Public Relations (PR) Tools by Product Type
Table:Growth Trend of Different Applications
Table:Current Development Status of Public Relations (PR) Tools Industry
Table:Development Trend of Public Relations (PR) Tools
Table:Global Major Regions Production of Public Relations (PR) Tools
Table:Global Major Regions Public Relations (PR) Tools Production Market Share
Table:Global Market Major Manufacturers Public Relations (PR) Tools Production Capacity
Table:Global Market Major Manufacturers Public Relations (PR) Tools Sales, Sales Market Share, Sales Revenue
Table:Global Market Major Manufacturers Public Relations (PR) Tools Sales Revenue Market Share, Price
Table: Global Key Manufacturers Public Relations (PR) Tools Revenue Ranking by 2025
Table: China Market Major Manufacturers Public Relations (PR) Tools Sales, Sales Market Share, Sales Revenue
Table: China Market Key Manufacturers Public Relations (PR) Tools Sales Revenue Market Share, Sales Price
Table: China Key Manufacturers Public Relations (PR) Tools Revenue Ranking by 2025
Table: Global Major Manufacturers Public Relations (PR) Tools Production Distribution and Commercialization Date
Table:Global Major Manufacturers Public Relations (PR) Tools Product Type List
Table: Global Key Manufacturers Market Position of Public Relations (PR) Tools in 2025 (First Tier, Second Tier and Third Tier)
Table: Global Public Relations (PR) Tools Market Analysis of Current Status of Investments, Mergers & Acquisitions, and Others
Table: Global Major Regions Public Relations (PR) Tools Sales Revenue
Table: Global Major Regions Public Relations (PR) Tools Sales Revenue Market Share
Table: Global Major Regions Public Relations (PR) Tools Revenue Market Share
Table: Global Major Regions Public Relations (PR) Tools Sales Volume
Table: Global Major Regions Public Relations (PR) Tools Sales Market Share
Table : Global Major Regions Public Relations (PR) Tools Sales Share
Table : The following companies:
Outbrain
Google
Business Wire
Salesforce
Meltwater
Cision AB
AirPR Software
IrisPR Software
ISentia
Onalytica
Prezly
IPR Software
TrendKite
Agility
Red Wheat
Public Relations (PR) Tools Manufacturing Base, Sales Area, Competitors and Market Position
Public Relations (PR) Tools Product Specifications, Parameters and Market Applications
Public Relations (PR) Tools Sales, Revenue, Price and Gross Margin
Company Profile and Major Businesses
Latest Company News
Table: Global Sales of Public Relations (PR) Tools by Product Type
Table: Global Sales Market Share of Public Relations (PR) Tools by Product Type
Table: Global Sales Forecast of Public Relations (PR) Tools by Product Type
Table: Global Sales Market Share Forecast of Public Relations (PR) Tools by Product Type
Table: Global Revenue of Public Relations (PR) Tools by Product Type
Table: Global Public Relations (PR) Tools Revenue Market Share by Product Type
Table: Global Revenue Forecast of Public Relations (PR) Tools by Product Type
Table: Global Revenue Market Share Forecast of Public Relations (PR) Tools by Product Type
Table: Global Price Trend of Public Relations (PR) Tools by Product Type
Table: Global Sales of Public Relations (PR) Tools by Application
Table: Global Sales Market Share of Public Relations (PR) Tools by Application
Table: Global Sales Forecast of Public Relations (PR) Tools by Application
Table: Global Public Relations (PR) Tools Sales Market Share Forecast by Application
Table: Global Public Relations (PR) Tools Revenue by Application
Table: Global Public Relations (PR) Tools Revenue Market Share by Application
Table: Global Public Relations (PR) Tools Revenue Forecast by Application
Table: Global Public Relations (PR) Tools Revenue Market Share Forecast by Application
Table: Global Price Trend of Public Relations (PR) Tools by Application
Table: List of Public Relations (PR) Tools Upstream Raw Material Suppliers and Contact Information
Table: List of Typical Customers of Public Relations (PR) Tools
Table: Public Relations (PR) Tools Main Sales Modes and Sales Channels
Table: Development Opportunities and Key Driving Factors of Public Relations (PR) Tools Industry
Table: Risks Faced by Public Relations (PR) Tools Industry Development
Table: Public Relations (PR) Tools Industry Policy Analysis
Table: Research Scope
Table: List of Analysts
Chart Catalog
Figure Public Relations (PR) Tools Product Picture
Figure Global Production Market Share of Public Relations (PR) Tools by Product Type
Figure Global Public Relations (PR) Tools Consumption Market Share by Application
Figure Global Public Relations (PR) Tools Capacity, Production, Capacity Utilization and Development Trend
Figure Global Public Relations (PR) Tools Production, Demand and Development Trend
Figure Global Public Relations (PR) Tools Production Market Share by Major Regions
Figure China Public Relations (PR) Tools Capacity, Production, Capacity Utilization and Development Trend
Figure China Public Relations (PR) Tools Production, Market Demand and Development Trend
Figure Global Public Relations (PR) Tools Market Sales and Growth Rate.
Figure Global Public Relations (PR) Tools Market Size
Figure Global Market Public Relations (PR) Tools Sales and Growth Rate
Figure Global Market Public Relations (PR) Tools Price Trend
Figure Global Market Public Relations (PR) Tools Sales Market Share of Major Manufacturers in 2025
Figure Public Relations (PR) Tools Revenue Market Share of Key Manufacturers in Global Market in 2025
Figure Public Relations (PR) Tools Sales Market Share of Key Manufacturers in China Market in 2025
Figure Public Relations (PR) Tools Revenue Market Share of Key Manufacturers in China Market, 2025
Figure 2025 Global Public Relations (PR) Tools Market Share of Top 5 Manufacturers
Figure 2025 Global Public Relations (PR) Tools First Tier, Second Tier and Third Tier Manufacturers (by Brand) and Market Share
Figure Global Public Relations (PR) Tools Sales Revenue Market Share by Major Regions
Figure North America Public Relations (PR) Tools Sales and Growth Rate
Figure North America Public Relations (PR) Tools Revenue and Growth Rate
Figure Europe Market Public Relations (PR) Tools Sales and Growth Rate
Figure Europe Market Public Relations (PR) Tools Revenue and Growth Rate
Figure China Public Relations (PR) Tools Sales and Growth Rate
Figure China Market Public Relations (PR) Tools Revenue and Growth Rate
Figure Public Relations (PR) Tools Sales and Growth Rate in Japan Market
Figure Public Relations (PR) Tools Revenue and Growth Rate in Japan Market
Figure Global Price Trend of Public Relations (PR) Tools by Product Type
Figure Global Price Trend of Public Relations (PR) Tools by Application
Figure Public Relations (PR) Tools Industry Chain
Figure Public Relations (PR) Tools Chinese Companies SWOT Analysis
Figure Key Interview Objectives
The research methodology employed by VICResearch has been subjected by numerous procedures in order to guarantee the quality and accuracy of the data contained within the reports. The analysts are employed full-time and received more than six months training to satisfy the standard of VICResearch. VICResearch’s methodology can be divided into five stages:
Stage 1: Secondary research
The research team first works with magazines, industry trade group, and administration that operate in the research field. The information provided by our in-house documentation service helps us carrying out further research. Our team which has the experience as well as the knowledge efficiently extracts the accurate information from existing source.
Stage 2: Primary research: interviews with trade sources
After the first stage, the research team conducts large number of face-to-face or telephone interviews with the representative companies operating in the research field. The analysts attempt to obtain a chance to talk with leading players in the field as well as with small companies. The upstream suppliers, manufacturers, distributors, importers, installers, wholesalers and consumers are all included in the interviews. The data gathered during the interview is then carefully checked and compared with the secondary research.
Stage 3: Analysis of the gathered data
The analysis team checks and synthesizes the data gathered during the first two stages. To validate the data, a second series of interviews can be conducted.
Stage 4: Quantitative data
The quantitative data such as market estimates, production and capacity of manufacturer, market forecasts and investment feasibility is provided by VICResearch. The data is based on the estimates obtained during stage 3.
The research team also provides appreciation and analysis of the market and the quantitative data contained in the reports. The data is consequently unique to VICResearch.
Stage 5: Quality control
Before publishing, every report goes under a rigorous checking and editing process, which is done by experience management team to ensure the reliability of the published data. Each analyst in the research team receives support and on-going training which is part of the VICResearch’s internal quality process.