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Vic Market Research Co., Ltd. is pleased to announce the release of the “Global and Chinese Learning Toys Market Insight Report 2025–2031.”
This comprehensive study is designed to provide a structured and in-depth analysis of the Learning Toys industry, both domestically and internationally, with a focus on the following key areas:

1.An overview and assessment of the current development status and emerging trends in the Learning Toys industry across global and Chinese markets.
2.Estimation of the overall market size of the Learning Toys industry, along with a detailed analysis of market share by major countries.
3.Evaluation of the development potential within various segments of the Learning Toys industry, analysis of downstream market demand, and an examination of the competitive landscape.
4.Identification and exploration of industry pain points, aiming to support stakeholders in addressing key challenges effectively.

This report integrates extensive desk research with qualitative interviews conducted with industry experts and insiders, ensuring both the objectivity and comprehensiveness of the findings and data.

The study provides a detailed examination of the production, consumption, import, and export dynamics of the Learning Toys market in China. It also highlights key global and domestic manufacturers that play a significant role in the Chinese market, presenting core performance indicators such as sales volume, revenue, pricing, gross margin, and market share.

Furthermore, the report delivers a thorough analysis of segmented growth within the Learning Toys product category, including differentiation by product types, pricing, sales, revenue, and application-specific market performance. Historical data from 2020 to 2024 is incorporated, with forward-looking projections extending through 2031.

In light of the significant uncertainty introduced by the U.S. tariff policy set to take effect in 2025, the report offers a dedicated analysis of its core impacts. This includes assessments of global and regional competitive dynamics, economic linkages, supply chain restructuring, and countries’ strategic responses. The report concludes with strategic recommendations and a forward-looking outlook for the Learning Toys market.

1. Key Global Players in the Learning Toys Industry:
LEGO
Mattel
Hasbro
Bandai
TAKARA TOMY
Gigotoys
MGA Enternment
Melissa & Doug
Simba - Dickie Group
Giochi Preziosi
PLAYMOBIL
Ravensburger
Vtech
Leapfrog
Spin Master
MindWare
Safari
BanBao
Qunxing
Goldlok Toys
Osmo


2.Global Learning Toys Market, Segmented by Product Type:
Activity Toys
Games and Puzzles
Construction Toys
Dolls and Accessories
Outdoor and Sports Toys
Other Type


3. Global Learning Toys Market, Segmented by Application
Infant/Preschool Toys
Age 6-8
Age 9-11
Other

4. Global Learning Toys Market, by Geographical Region:
North America (USA and Canada)
Europe (Germany, UK, France, Italy and other European countries)
Asia-Pacific (China, Japan, Korea, Taiwan, Southeast Asia, India, etc.)
Latin America (Mexico and Brazil, etc.)
Middle East and Africa (Turkey and Saudi Arabia, etc.)
I. Learning Toys Market Overview:

1.1 Product Definition and Statistical Scope

1.2 On the basis of different product types, Learning Toys can be mainly categorized as follows:
Global Growth Trend of Learning Toys by Product Type 2020 VS 2024 VS 2031
Activity Toys
Games and Puzzles
Construction Toys
Dolls and Accessories
Outdoor and Sports Toys
Other Type


1.3 From different applications, Learning Toys mainly includes the following:
Global Different Applications Learning Toys Growth Trend 2020 VS 2024 VS 2031
Infant/Preschool Toys
Age 6-8
Age 9-11
Other


1.4 Global Learning Toys Development Status and Future Trends (2020-2031)
Global Market Learning Toys Revenue and Growth Rate (2020-2031)
Global Market Learning Toys Sales and Growth Rate (2020-2031)

II. Global Market Major Learning Toys Manufacturers Analysis:

2.1 Global Market Key Manufacturers Learning Toys Sales and Market Share
Global Market Key Manufacturers Learning Toys Sales (2020-2025)
Global Market Major Manufacturers Learning Toys Sales Market Share (2020-2025)

2.2 Global Market Key Manufacturers Learning Toys Revenue and Market Share
Global Market Key Manufacturers Learning Toys Revenue (2020-2025)
Global Market Key Manufacturers Learning Toys Revenue Market Share (2020-2025)
Global Market Key Manufacturers Learning Toys Revenue Ranking by 2024

2.3 Global Market Key Manufacturers Learning Toys Price (2020-2025)

2.4 Global Market Major Manufacturers Learning Toys Headquarter and Origin Distribution

2.5 Global Market Key Manufacturers Learning Toys Establishment Date and Learning Toys Commercialization Date

2.6 Global Market Major Manufacturers Learning Toys Product Type and Application

2.7 Learning Toys Industry Concentration, Competition Analysis
Learning Toys Industry Concentration Analysis: Global Top 5 Manufacturers Market Share by 2024
Global Market Learning Toys First Tier, Second Tier and Third Tier Manufacturers (Brand) and Market Share in 2024.

2.8 New Investments and Market M&A Activities

III. Profiles of the following key players:
LEGO
Mattel
Hasbro
Bandai
TAKARA TOMY
Gigotoys
MGA Enternment
Melissa & Doug
Simba - Dickie Group
Giochi Preziosi
PLAYMOBIL
Ravensburger
Vtech
Leapfrog
Spin Master
MindWare
Safari
BanBao
Qunxing
Goldlok Toys
Osmo


1. Basic Information, Learning Toys Manufacturing Base, Headquarters, Competitors and Market Position.
2. Learning Toys Product Specifications, Parameters, and Market Applications .
3. Learning Toys Sales, Revenue, Price and Gross Margin in Global Market (2020-2025).
4. Company Profile and Key Businesses.
5. Latest Company News.

IV. Analysis of Different Product Types of Learning Toys:

4.1 Global Market Learning Toys Sales by Product Type (2020-2031)
Global Market Sales and Market Share of Learning Toys by Product Type (2020-2025)
Global Market Sales Forecast of Learning Toys by Different Product Types (2026-2031)

4.2 Global Market Learning Toys Size by Product Type (2020-2031)
Global Market Learning Toys Size and Market Share by Product Type (2020-2025)
Global Market Size Forecast of Learning Toys by Product Type (2026-2031)

4.3 Global Market Price Trend of Learning Toys by Product Type (2020-2031)

V. Analysis of Learning Toys for Different Applications

5.1 Global Market Sales of Learning Toys by Application (2020-2031)
Global Market Learning Toys Sales and Market Share by Application (2020-2025)
Global Market Learning Toys Sales Forecast by Application (2026-2031)

5.2 Global Market Learning Toys Size and Market Share by Application (2020-2025)
Global Market Learning Toys Size Forecast by Application (2026-2031)

5.3 Global Market Price Trend of Learning Toys by Application (2020-2031)

VI. Industry Development Environment Analysis

6.1 Development Analysis of Learning Toys Industry - Development Trend

6.2 Learning Toys Industry Development Analysis - Manufacturer Barriers

6.3 Learning Toys Industry Development Analysis - Driving Factors

6.4 Learning Toys Industry Development Analysis - Restraints

6.5 SWOT Analysis of Learning Toys Global Companies

6.6 Learning Toys Industry Development Analysis - Industry Policies
Industry Authorities and Regulatory Framework
Industry-related Policy Trends
Industry Related Planning

VII. Industry Supply Chain Analysis

7.1 Industry Chain Introduction of Learning Toys Industry
7.2 Learning Toys Industry Chain Analysis - Upstream
7.3 Learning Toys Industry Chain Analysis - Midstream
7.4 Learning Toys Industry Chain Analysis - Downstream
7.5 Procurement Mode of Learning Toys Industry
7.6 Production Mode of Learning Toys Industry
7.7 Learning Toys Industry Sales Model and Sales Channels

VIII. Global Local Learning Toys Capacity, Production Analysis

8.1 Global Learning Toys Supply and Demand Status and Forecast (2020-2031)
Global Learning Toys Capacity, Production, Capacity Utilization and Development Trend (2020-2031)
Global Learning Toys Production, Market Demand and Development Trend (2020-2031)

8.2 Global Learning Toys Import and Export Analysis
Global Market Learning Toys Main Import Sources
Global Market Learning Toys Main Export Destinations

IX. Research Findings and Conclusion

X. Appendix

10.1 Research Methodology

10.2 Data Sources
Secondary Information Sources
Primary Information Sources

10.3 Data Interactive Validation

10.4 Disclaimer”
Table of Contents
Table : Growth Trends in Learning Toys by Product Type
Table:Growth Trend of Different Applications
Table:Current Development Status of Learning Toys Industry
Table:Development Trend of Learning Toys
Table:Global Major Regions Production of Learning Toys
Table:Global Major Regions Learning Toys Production Market Share
Table:Global Market Major Manufacturers Learning Toys Production Capacity
Table:Global Market Major Manufacturers Learning Toys Sales, Sales Market Share, Sales Revenue
Table:Global Market Major Manufacturers Learning Toys Sales Revenue Market Share, Price
Table: Global Key Manufacturers Learning Toys Revenue Ranking by 2025
Table: China Market Major Manufacturers Learning Toys Sales, Sales Market Share, Sales Revenue
Table: China Market Key Manufacturers Learning Toys Sales Revenue Market Share, Sales Price
Table: China Key Manufacturers Learning Toys Revenue Ranking by 2025
Table: Global Major Manufacturers Learning Toys Production Distribution and Commercialization Date
Table:Global Major Manufacturers Learning Toys Product Type List
Table: Global Key Manufacturers Market Position of Learning Toys in 2025 (First Tier, Second Tier and Third Tier)
Table: Global Learning Toys Market Analysis of Current Status of Investments, Mergers & Acquisitions, and Others
Table: Global Major Regions Learning Toys Sales Revenue
Table: Global Major Regions Learning Toys Sales Revenue Market Share
Table: Global Major Regions Learning Toys Revenue Market Share
Table: Global Major Regions Learning Toys Sales Volume
Table: Global Major Regions Learning Toys Sales Market Share
Table : Global Major Regions Learning Toys Sales Share
Table : The following companies:
LEGO
Mattel
Hasbro
Bandai
TAKARA TOMY
Gigotoys
MGA Enternment
Melissa & Doug
Simba - Dickie Group
Giochi Preziosi
PLAYMOBIL
Ravensburger
Vtech
Leapfrog
Spin Master
MindWare
Safari
BanBao
Qunxing
Goldlok Toys
Osmo

Learning Toys Manufacturing Base, Sales Area, Competitors and Market Position
Learning Toys Product Specifications, Parameters and Market Applications
Learning Toys Sales, Revenue, Price and Gross Margin
Company Profile and Major Businesses
Latest Company News

Table: Global Sales of Learning Toys by Product Type
Table: Global Sales Market Share of Learning Toys by Product Type
Table: Global Sales Forecast of Learning Toys by Product Type
Table: Global Sales Market Share Forecast of Learning Toys by Product Type
Table: Global Revenue of Learning Toys by Product Type
Table: Global Learning Toys Revenue Market Share by Product Type
Table: Global Revenue Forecast of Learning Toys by Product Type
Table: Global Revenue Market Share Forecast of Learning Toys by Product Type
Table: Global Price Trend of Learning Toys by Product Type
Table: Global Sales of Learning Toys by Application
Table: Global Sales Market Share of Learning Toys by Application
Table: Global Sales Forecast of Learning Toys by Application
Table: Global Learning Toys Sales Market Share Forecast by Application
Table: Global Learning Toys Revenue by Application
Table: Global Learning Toys Revenue Market Share by Application
Table: Global Learning Toys Revenue Forecast by Application
Table: Global Learning Toys Revenue Market Share Forecast by Application
Table: Global Price Trend of Learning Toys by Application
Table: List of Learning Toys Upstream Raw Material Suppliers and Contact Information
Table: List of Typical Customers of Learning Toys
Table: Learning Toys Main Sales Modes and Sales Channels
Table: Development Opportunities and Key Driving Factors of Learning Toys Industry
Table: Risks Faced by Learning Toys Industry Development
Table: Learning Toys Industry Policy Analysis
Table: Research Scope
Table: List of Analysts
Chart Catalog
Figure Learning Toys Product Picture
Figure Global Production Market Share of Learning Toys by Product Type
Figure Global Learning Toys Consumption Market Share by Application
Figure Global Learning Toys Capacity, Production, Capacity Utilization and Development Trend
Figure Global Learning Toys Production, Demand and Development Trend
Figure Global Learning Toys Production Market Share by Major Regions
Figure China Learning Toys Capacity, Production, Capacity Utilization and Development Trend
Figure China Learning Toys Production, Market Demand and Development Trend
Figure Global Learning Toys Market Sales and Growth Rate.
Figure Global Learning Toys Market Size
Figure Global Market Learning Toys Sales and Growth Rate
Figure Global Market Learning Toys Price Trend
Figure Global Market Learning Toys Sales Market Share of Major Manufacturers in 2025
Figure Learning Toys Revenue Market Share of Key Manufacturers in Global Market in 2025
Figure Learning Toys Sales Market Share of Key Manufacturers in China Market in 2025
Figure Learning Toys Revenue Market Share of Key Manufacturers in China Market, 2025
Figure 2025 Global Learning Toys Market Share of Top 5 Manufacturers
Figure 2025 Global Learning Toys First Tier, Second Tier and Third Tier Manufacturers (by Brand) and Market Share
Figure Global Learning Toys Sales Revenue Market Share by Major Regions
Figure North America Learning Toys Sales and Growth Rate
Figure North America Learning Toys Revenue and Growth Rate
Figure Europe Market Learning Toys Sales and Growth Rate
Figure Europe Market Learning Toys Revenue and Growth Rate
Figure China Learning Toys Sales and Growth Rate
Figure China Market Learning Toys Revenue and Growth Rate
Figure Learning Toys Sales and Growth Rate in Japan Market
Figure Learning Toys Revenue and Growth Rate in Japan Market
Figure Global Price Trend of Learning Toys by Product Type
Figure Global Price Trend of Learning Toys by Application
Figure Learning Toys Industry Chain
Figure Learning Toys Chinese Companies SWOT Analysis
Figure Key Interview Objectives
The research methodology employed by VICResearch has been subjected by numerous procedures in order to guarantee the quality and accuracy of the data contained within the reports. The analysts are employed full-time and received more than six months training to satisfy the standard of VICResearch. VICResearch’s methodology can be divided into five stages:

Stage 1: Secondary research
The research team first works with magazines, industry trade group, and administration that operate in the research field. The information provided by our in-house documentation service helps us carrying out further research. Our team which has the experience as well as the knowledge efficiently extracts the accurate information from existing source.

Stage 2: Primary research: interviews with trade sources
After the first stage, the research team conducts large number of face-to-face or telephone interviews with the representative companies operating in the research field. The analysts attempt to obtain a chance to talk with leading players in the field as well as with small companies. The upstream suppliers, manufacturers, distributors, importers, installers, wholesalers and consumers are all included in the interviews. The data gathered during the interview is then carefully checked and compared with the secondary research.

Stage 3: Analysis of the gathered data
The analysis team checks and synthesizes the data gathered during the first two stages. To validate the data, a second series of interviews can be conducted.

Stage 4: Quantitative data
The quantitative data such as market estimates, production and capacity of manufacturer, market forecasts and investment feasibility is provided by VICResearch. The data is based on the estimates obtained during stage 3.
The research team also provides appreciation and analysis of the market and the quantitative data contained in the reports. The data is consequently unique to VICResearch.

Stage 5: Quality control
Before publishing, every report goes under a rigorous checking and editing process, which is done by experience management team to ensure the reliability of the published data. Each analyst in the research team receives support and on-going training which is part of the VICResearch’s internal quality process.
VIC Market Research focuses on providing market consulting services. As an independent third-party consulting firm, it is committed to providing in-depth market research and analysis reports.
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