OVERVIEW
Vic Market Research Co., Ltd. is pleased to announce the release of the “Global and Chinese Educational Toy Market Insight Report 2025–2031.”
This comprehensive study is designed to provide a structured and in-depth analysis of the Educational Toy industry, both domestically and internationally, with a focus on the following key areas:
1.An overview and assessment of the current development status and emerging trends in the Educational Toy industry across global and Chinese markets.
2.Estimation of the overall market size of the Educational Toy industry, along with a detailed analysis of market share by major countries.
3.Evaluation of the development potential within various segments of the Educational Toy industry, analysis of downstream market demand, and an examination of the competitive landscape.
4.Identification and exploration of industry pain points, aiming to support stakeholders in addressing key challenges effectively.
This report integrates extensive desk research with qualitative interviews conducted with industry experts and insiders, ensuring both the objectivity and comprehensiveness of the findings and data.
The study provides a detailed examination of the production, consumption, import, and export dynamics of the Educational Toy market in China. It also highlights key global and domestic manufacturers that play a significant role in the Chinese market, presenting core performance indicators such as sales volume, revenue, pricing, gross margin, and market share.
Furthermore, the report delivers a thorough analysis of segmented growth within the Educational Toy product category, including differentiation by product types, pricing, sales, revenue, and application-specific market performance. Historical data from 2020 to 2024 is incorporated, with forward-looking projections extending through 2031.
In light of the significant uncertainty introduced by the U.S. tariff policy set to take effect in 2025, the report offers a dedicated analysis of its core impacts. This includes assessments of global and regional competitive dynamics, economic linkages, supply chain restructuring, and countries’ strategic responses. The report concludes with strategic recommendations and a forward-looking outlook for the Educational Toy market.
1. Key Global Players in the Educational Toy Industry:
LEGO
Mattel
Hasbro
Bandai
TAKARA TOMY
Gigotoys
MGA Enternment
Melissa & Doug
Simba - Dickie Group
Giochi Preziosi
PLAYMOBIL
Ravensburger
Vtech
Leapfrog
Spin Master
MindWare
Safari
BanBao
Qunxing
Goldlok Toys
Osmo
2.Global Educational Toy Market, Segmented by Product Type:
Activity Toys
Games and Puzzles
Construction Toys
Dolls and Accessories
Outdoor and Sports Toys
Other Type
3. Global Educational Toy Market, Segmented by Application
Infant/Preschool Toys
Age 6-8
Age 9-11
Other
4. Global Educational Toy Market, by Geographical Region:
North America (USA and Canada)
Europe (Germany, UK, France, Italy and other European countries)
Asia-Pacific (China, Japan, Korea, Taiwan, Southeast Asia, India, etc.)
Latin America (Mexico and Brazil, etc.)
Middle East and Africa (Turkey and Saudi Arabia, etc.)
I. Educational Toy Market Overview:
1.1 Product Definition and Statistical Scope
1.2 On the basis of different product types, Educational Toy can be mainly categorized as follows:
Global Growth Trend of Educational Toy by Product Type 2020 VS 2024 VS 2031
Activity Toys
Games and Puzzles
Construction Toys
Dolls and Accessories
Outdoor and Sports Toys
Other Type
1.3 From different applications, Educational Toy mainly includes the following:
Global Different Applications Educational Toy Growth Trend 2020 VS 2024 VS 2031
Infant/Preschool Toys
Age 6-8
Age 9-11
Other
1.4 Global Educational Toy Development Status and Future Trends (2020-2031)
Global Market Educational Toy Revenue and Growth Rate (2020-2031)
Global Market Educational Toy Sales and Growth Rate (2020-2031)
II. Global Market Major Educational Toy Manufacturers Analysis:
2.1 Global Market Key Manufacturers Educational Toy Sales and Market Share
Global Market Key Manufacturers Educational Toy Sales (2020-2025)
Global Market Major Manufacturers Educational Toy Sales Market Share (2020-2025)
2.2 Global Market Key Manufacturers Educational Toy Revenue and Market Share
Global Market Key Manufacturers Educational Toy Revenue (2020-2025)
Global Market Key Manufacturers Educational Toy Revenue Market Share (2020-2025)
Global Market Key Manufacturers Educational Toy Revenue Ranking by 2024
2.3 Global Market Key Manufacturers Educational Toy Price (2020-2025)
2.4 Global Market Major Manufacturers Educational Toy Headquarter and Origin Distribution
2.5 Global Market Key Manufacturers Educational Toy Establishment Date and Educational Toy Commercialization Date
2.6 Global Market Major Manufacturers Educational Toy Product Type and Application
2.7 Educational Toy Industry Concentration, Competition Analysis
Educational Toy Industry Concentration Analysis: Global Top 5 Manufacturers Market Share by 2024
Global Market Educational Toy First Tier, Second Tier and Third Tier Manufacturers (Brand) and Market Share in 2024.
2.8 New Investments and Market M&A Activities
III. Profiles of the following key players:
LEGO
Mattel
Hasbro
Bandai
TAKARA TOMY
Gigotoys
MGA Enternment
Melissa & Doug
Simba - Dickie Group
Giochi Preziosi
PLAYMOBIL
Ravensburger
Vtech
Leapfrog
Spin Master
MindWare
Safari
BanBao
Qunxing
Goldlok Toys
Osmo
1. Basic Information, Educational Toy Manufacturing Base, Headquarters, Competitors and Market Position.
2. Educational Toy Product Specifications, Parameters, and Market Applications .
3. Educational Toy Sales, Revenue, Price and Gross Margin in Global Market (2020-2025).
4. Company Profile and Key Businesses.
5. Latest Company News.
IV. Analysis of Different Product Types of Educational Toy:
4.1 Global Market Educational Toy Sales by Product Type (2020-2031)
Global Market Sales and Market Share of Educational Toy by Product Type (2020-2025)
Global Market Sales Forecast of Educational Toy by Different Product Types (2026-2031)
4.2 Global Market Educational Toy Size by Product Type (2020-2031)
Global Market Educational Toy Size and Market Share by Product Type (2020-2025)
Global Market Size Forecast of Educational Toy by Product Type (2026-2031)
4.3 Global Market Price Trend of Educational Toy by Product Type (2020-2031)
V. Analysis of Educational Toy for Different Applications
5.1 Global Market Sales of Educational Toy by Application (2020-2031)
Global Market Educational Toy Sales and Market Share by Application (2020-2025)
Global Market Educational Toy Sales Forecast by Application (2026-2031)
5.2 Global Market Educational Toy Size and Market Share by Application (2020-2025)
Global Market Educational Toy Size Forecast by Application (2026-2031)
5.3 Global Market Price Trend of Educational Toy by Application (2020-2031)
VI. Industry Development Environment Analysis
6.1 Development Analysis of Educational Toy Industry - Development Trend
6.2 Educational Toy Industry Development Analysis - Manufacturer Barriers
6.3 Educational Toy Industry Development Analysis - Driving Factors
6.4 Educational Toy Industry Development Analysis - Restraints
6.5 SWOT Analysis of Educational Toy Global Companies
6.6 Educational Toy Industry Development Analysis - Industry Policies
Industry Authorities and Regulatory Framework
Industry-related Policy Trends
Industry Related Planning
VII. Industry Supply Chain Analysis
7.1 Industry Chain Introduction of Educational Toy Industry
7.2 Educational Toy Industry Chain Analysis - Upstream
7.3 Educational Toy Industry Chain Analysis - Midstream
7.4 Educational Toy Industry Chain Analysis - Downstream
7.5 Procurement Mode of Educational Toy Industry
7.6 Production Mode of Educational Toy Industry
7.7 Educational Toy Industry Sales Model and Sales Channels
VIII. Global Local Educational Toy Capacity, Production Analysis
8.1 Global Educational Toy Supply and Demand Status and Forecast (2020-2031)
Global Educational Toy Capacity, Production, Capacity Utilization and Development Trend (2020-2031)
Global Educational Toy Production, Market Demand and Development Trend (2020-2031)
8.2 Global Educational Toy Import and Export Analysis
Global Market Educational Toy Main Import Sources
Global Market Educational Toy Main Export Destinations
IX. Research Findings and Conclusion
X. Appendix
10.1 Research Methodology
10.2 Data Sources
Secondary Information Sources
Primary Information Sources
10.3 Data Interactive Validation
10.4 Disclaimer”
Table of Contents
Table : Growth Trends in Educational Toy by Product Type
Table:Growth Trend of Different Applications
Table:Current Development Status of Educational Toy Industry
Table:Development Trend of Educational Toy
Table:Global Major Regions Production of Educational Toy
Table:Global Major Regions Educational Toy Production Market Share
Table:Global Market Major Manufacturers Educational Toy Production Capacity
Table:Global Market Major Manufacturers Educational Toy Sales, Sales Market Share, Sales Revenue
Table:Global Market Major Manufacturers Educational Toy Sales Revenue Market Share, Price
Table: Global Key Manufacturers Educational Toy Revenue Ranking by 2025
Table: China Market Major Manufacturers Educational Toy Sales, Sales Market Share, Sales Revenue
Table: China Market Key Manufacturers Educational Toy Sales Revenue Market Share, Sales Price
Table: China Key Manufacturers Educational Toy Revenue Ranking by 2025
Table: Global Major Manufacturers Educational Toy Production Distribution and Commercialization Date
Table:Global Major Manufacturers Educational Toy Product Type List
Table: Global Key Manufacturers Market Position of Educational Toy in 2025 (First Tier, Second Tier and Third Tier)
Table: Global Educational Toy Market Analysis of Current Status of Investments, Mergers & Acquisitions, and Others
Table: Global Major Regions Educational Toy Sales Revenue
Table: Global Major Regions Educational Toy Sales Revenue Market Share
Table: Global Major Regions Educational Toy Revenue Market Share
Table: Global Major Regions Educational Toy Sales Volume
Table: Global Major Regions Educational Toy Sales Market Share
Table : Global Major Regions Educational Toy Sales Share
Table : The following companies:
LEGO
Mattel
Hasbro
Bandai
TAKARA TOMY
Gigotoys
MGA Enternment
Melissa & Doug
Simba - Dickie Group
Giochi Preziosi
PLAYMOBIL
Ravensburger
Vtech
Leapfrog
Spin Master
MindWare
Safari
BanBao
Qunxing
Goldlok Toys
Osmo
Educational Toy Manufacturing Base, Sales Area, Competitors and Market Position
Educational Toy Product Specifications, Parameters and Market Applications
Educational Toy Sales, Revenue, Price and Gross Margin
Company Profile and Major Businesses
Latest Company News
Table: Global Sales of Educational Toy by Product Type
Table: Global Sales Market Share of Educational Toy by Product Type
Table: Global Sales Forecast of Educational Toy by Product Type
Table: Global Sales Market Share Forecast of Educational Toy by Product Type
Table: Global Revenue of Educational Toy by Product Type
Table: Global Educational Toy Revenue Market Share by Product Type
Table: Global Revenue Forecast of Educational Toy by Product Type
Table: Global Revenue Market Share Forecast of Educational Toy by Product Type
Table: Global Price Trend of Educational Toy by Product Type
Table: Global Sales of Educational Toy by Application
Table: Global Sales Market Share of Educational Toy by Application
Table: Global Sales Forecast of Educational Toy by Application
Table: Global Educational Toy Sales Market Share Forecast by Application
Table: Global Educational Toy Revenue by Application
Table: Global Educational Toy Revenue Market Share by Application
Table: Global Educational Toy Revenue Forecast by Application
Table: Global Educational Toy Revenue Market Share Forecast by Application
Table: Global Price Trend of Educational Toy by Application
Table: List of Educational Toy Upstream Raw Material Suppliers and Contact Information
Table: List of Typical Customers of Educational Toy
Table: Educational Toy Main Sales Modes and Sales Channels
Table: Development Opportunities and Key Driving Factors of Educational Toy Industry
Table: Risks Faced by Educational Toy Industry Development
Table: Educational Toy Industry Policy Analysis
Table: Research Scope
Table: List of Analysts
Chart Catalog
Figure Educational Toy Product Picture
Figure Global Production Market Share of Educational Toy by Product Type
Figure Global Educational Toy Consumption Market Share by Application
Figure Global Educational Toy Capacity, Production, Capacity Utilization and Development Trend
Figure Global Educational Toy Production, Demand and Development Trend
Figure Global Educational Toy Production Market Share by Major Regions
Figure China Educational Toy Capacity, Production, Capacity Utilization and Development Trend
Figure China Educational Toy Production, Market Demand and Development Trend
Figure Global Educational Toy Market Sales and Growth Rate.
Figure Global Educational Toy Market Size
Figure Global Market Educational Toy Sales and Growth Rate
Figure Global Market Educational Toy Price Trend
Figure Global Market Educational Toy Sales Market Share of Major Manufacturers in 2025
Figure Educational Toy Revenue Market Share of Key Manufacturers in Global Market in 2025
Figure Educational Toy Sales Market Share of Key Manufacturers in China Market in 2025
Figure Educational Toy Revenue Market Share of Key Manufacturers in China Market, 2025
Figure 2025 Global Educational Toy Market Share of Top 5 Manufacturers
Figure 2025 Global Educational Toy First Tier, Second Tier and Third Tier Manufacturers (by Brand) and Market Share
Figure Global Educational Toy Sales Revenue Market Share by Major Regions
Figure North America Educational Toy Sales and Growth Rate
Figure North America Educational Toy Revenue and Growth Rate
Figure Europe Market Educational Toy Sales and Growth Rate
Figure Europe Market Educational Toy Revenue and Growth Rate
Figure China Educational Toy Sales and Growth Rate
Figure China Market Educational Toy Revenue and Growth Rate
Figure Educational Toy Sales and Growth Rate in Japan Market
Figure Educational Toy Revenue and Growth Rate in Japan Market
Figure Global Price Trend of Educational Toy by Product Type
Figure Global Price Trend of Educational Toy by Application
Figure Educational Toy Industry Chain
Figure Educational Toy Chinese Companies SWOT Analysis
Figure Key Interview Objectives
The research methodology employed by VICResearch has been subjected by numerous procedures in order to guarantee the quality and accuracy of the data contained within the reports. The analysts are employed full-time and received more than six months training to satisfy the standard of VICResearch. VICResearch’s methodology can be divided into five stages:
Stage 1: Secondary research
The research team first works with magazines, industry trade group, and administration that operate in the research field. The information provided by our in-house documentation service helps us carrying out further research. Our team which has the experience as well as the knowledge efficiently extracts the accurate information from existing source.
Stage 2: Primary research: interviews with trade sources
After the first stage, the research team conducts large number of face-to-face or telephone interviews with the representative companies operating in the research field. The analysts attempt to obtain a chance to talk with leading players in the field as well as with small companies. The upstream suppliers, manufacturers, distributors, importers, installers, wholesalers and consumers are all included in the interviews. The data gathered during the interview is then carefully checked and compared with the secondary research.
Stage 3: Analysis of the gathered data
The analysis team checks and synthesizes the data gathered during the first two stages. To validate the data, a second series of interviews can be conducted.
Stage 4: Quantitative data
The quantitative data such as market estimates, production and capacity of manufacturer, market forecasts and investment feasibility is provided by VICResearch. The data is based on the estimates obtained during stage 3.
The research team also provides appreciation and analysis of the market and the quantitative data contained in the reports. The data is consequently unique to VICResearch.
Stage 5: Quality control
Before publishing, every report goes under a rigorous checking and editing process, which is done by experience management team to ensure the reliability of the published data. Each analyst in the research team receives support and on-going training which is part of the VICResearch’s internal quality process.