OVERVIEW
Vic Market Research Co., Ltd. is pleased to announce the release of the “Global and Chinese Adult Sex Toy Market Insight Report 2025–2031.”
This comprehensive study is designed to provide a structured and in-depth analysis of the Adult Sex Toy industry, both domestically and internationally, with a focus on the following key areas:
1.An overview and assessment of the current development status and emerging trends in the Adult Sex Toy industry across global and Chinese markets.
2.Estimation of the overall market size of the Adult Sex Toy industry, along with a detailed analysis of market share by major countries.
3.Evaluation of the development potential within various segments of the Adult Sex Toy industry, analysis of downstream market demand, and an examination of the competitive landscape.
4.Identification and exploration of industry pain points, aiming to support stakeholders in addressing key challenges effectively.
This report integrates extensive desk research with qualitative interviews conducted with industry experts and insiders, ensuring both the objectivity and comprehensiveness of the findings and data.
The study provides a detailed examination of the production, consumption, import, and export dynamics of the Adult Sex Toy market in China. It also highlights key global and domestic manufacturers that play a significant role in the Chinese market, presenting core performance indicators such as sales volume, revenue, pricing, gross margin, and market share.
Furthermore, the report delivers a thorough analysis of segmented growth within the Adult Sex Toy product category, including differentiation by product types, pricing, sales, revenue, and application-specific market performance. Historical data from 2020 to 2024 is incorporated, with forward-looking projections extending through 2031.
In light of the significant uncertainty introduced by the U.S. tariff policy set to take effect in 2025, the report offers a dedicated analysis of its core impacts. This includes assessments of global and regional competitive dynamics, economic linkages, supply chain restructuring, and countries’ strategic responses. The report concludes with strategic recommendations and a forward-looking outlook for the Adult Sex Toy market.
1. Key Global Players in the Adult Sex Toy Industry:
LifeStyles Healthcare
Church & Dwight (Trojan)
BMS Factory
LELO
Reckitt Benckiser (Durex)
Luvu Brands (Liberator)
Doc Johnson
Fun Factory
Aneros Company
Bad Dragon
Crystal Delights
Happy Valley
Nalone
Jimmyjane
Lovehoney
WOW Tech (WOW Tech and Womanizer)
Tantus
Nanma Manufacturing Company
Lover Health
Leten
Beate Uhse
Pipedream Product
California Exotic Novelties
Adam & Eve
Tenga Co., Ltd
Shenzhen Jizhimei Healthcare
2.Global Adult Sex Toy Market, Segmented by Product Type:
Adult Vibrators
Dildos
Butt Plugs
Male Masturbators
Massagers
Erection Rings
Others
3. Global Adult Sex Toy Market, Segmented by Application
Online Stores
Specialty Stores
Retail Outlets
4. Global Adult Sex Toy Market, by Geographical Region:
North America (USA and Canada)
Europe (Germany, UK, France, Italy and other European countries)
Asia-Pacific (China, Japan, Korea, Taiwan, Southeast Asia, India, etc.)
Latin America (Mexico and Brazil, etc.)
Middle East and Africa (Turkey and Saudi Arabia, etc.)
I. Adult Sex Toy Market Overview:
1.1 Product Definition and Statistical Scope
1.2 On the basis of different product types, Adult Sex Toy can be mainly categorized as follows:
Global Growth Trend of Adult Sex Toy by Product Type 2020 VS 2024 VS 2031
Adult Vibrators
Dildos
Butt Plugs
Male Masturbators
Massagers
Erection Rings
Others
1.3 From different applications, Adult Sex Toy mainly includes the following:
Global Different Applications Adult Sex Toy Growth Trend 2020 VS 2024 VS 2031
Online Stores
Specialty Stores
Retail Outlets
1.4 Global Adult Sex Toy Development Status and Future Trends (2020-2031)
Global Market Adult Sex Toy Revenue and Growth Rate (2020-2031)
Global Market Adult Sex Toy Sales and Growth Rate (2020-2031)
II. Global Market Major Adult Sex Toy Manufacturers Analysis:
2.1 Global Market Key Manufacturers Adult Sex Toy Sales and Market Share
Global Market Key Manufacturers Adult Sex Toy Sales (2020-2025)
Global Market Major Manufacturers Adult Sex Toy Sales Market Share (2020-2025)
2.2 Global Market Key Manufacturers Adult Sex Toy Revenue and Market Share
Global Market Key Manufacturers Adult Sex Toy Revenue (2020-2025)
Global Market Key Manufacturers Adult Sex Toy Revenue Market Share (2020-2025)
Global Market Key Manufacturers Adult Sex Toy Revenue Ranking by 2024
2.3 Global Market Key Manufacturers Adult Sex Toy Price (2020-2025)
2.4 Global Market Major Manufacturers Adult Sex Toy Headquarter and Origin Distribution
2.5 Global Market Key Manufacturers Adult Sex Toy Establishment Date and Adult Sex Toy Commercialization Date
2.6 Global Market Major Manufacturers Adult Sex Toy Product Type and Application
2.7 Adult Sex Toy Industry Concentration, Competition Analysis
Adult Sex Toy Industry Concentration Analysis: Global Top 5 Manufacturers Market Share by 2024
Global Market Adult Sex Toy First Tier, Second Tier and Third Tier Manufacturers (Brand) and Market Share in 2024.
2.8 New Investments and Market M&A Activities
III. Profiles of the following key players:
LifeStyles Healthcare
Church & Dwight (Trojan)
BMS Factory
LELO
Reckitt Benckiser (Durex)
Luvu Brands (Liberator)
Doc Johnson
Fun Factory
Aneros Company
Bad Dragon
Crystal Delights
Happy Valley
Nalone
Jimmyjane
Lovehoney
WOW Tech (WOW Tech and Womanizer)
Tantus
Nanma Manufacturing Company
Lover Health
Leten
Beate Uhse
Pipedream Product
California Exotic Novelties
Adam & Eve
Tenga Co., Ltd
Shenzhen Jizhimei Healthcare
1. Basic Information, Adult Sex Toy Manufacturing Base, Headquarters, Competitors and Market Position.
2. Adult Sex Toy Product Specifications, Parameters, and Market Applications .
3. Adult Sex Toy Sales, Revenue, Price and Gross Margin in Global Market (2020-2025).
4. Company Profile and Key Businesses.
5. Latest Company News.
IV. Analysis of Different Product Types of Adult Sex Toy:
4.1 Global Market Adult Sex Toy Sales by Product Type (2020-2031)
Global Market Sales and Market Share of Adult Sex Toy by Product Type (2020-2025)
Global Market Sales Forecast of Adult Sex Toy by Different Product Types (2026-2031)
4.2 Global Market Adult Sex Toy Size by Product Type (2020-2031)
Global Market Adult Sex Toy Size and Market Share by Product Type (2020-2025)
Global Market Size Forecast of Adult Sex Toy by Product Type (2026-2031)
4.3 Global Market Price Trend of Adult Sex Toy by Product Type (2020-2031)
V. Analysis of Adult Sex Toy for Different Applications
5.1 Global Market Sales of Adult Sex Toy by Application (2020-2031)
Global Market Adult Sex Toy Sales and Market Share by Application (2020-2025)
Global Market Adult Sex Toy Sales Forecast by Application (2026-2031)
5.2 Global Market Adult Sex Toy Size and Market Share by Application (2020-2025)
Global Market Adult Sex Toy Size Forecast by Application (2026-2031)
5.3 Global Market Price Trend of Adult Sex Toy by Application (2020-2031)
VI. Industry Development Environment Analysis
6.1 Development Analysis of Adult Sex Toy Industry - Development Trend
6.2 Adult Sex Toy Industry Development Analysis - Manufacturer Barriers
6.3 Adult Sex Toy Industry Development Analysis - Driving Factors
6.4 Adult Sex Toy Industry Development Analysis - Restraints
6.5 SWOT Analysis of Adult Sex Toy Global Companies
6.6 Adult Sex Toy Industry Development Analysis - Industry Policies
Industry Authorities and Regulatory Framework
Industry-related Policy Trends
Industry Related Planning
VII. Industry Supply Chain Analysis
7.1 Industry Chain Introduction of Adult Sex Toy Industry
7.2 Adult Sex Toy Industry Chain Analysis - Upstream
7.3 Adult Sex Toy Industry Chain Analysis - Midstream
7.4 Adult Sex Toy Industry Chain Analysis - Downstream
7.5 Procurement Mode of Adult Sex Toy Industry
7.6 Production Mode of Adult Sex Toy Industry
7.7 Adult Sex Toy Industry Sales Model and Sales Channels
VIII. Global Local Adult Sex Toy Capacity, Production Analysis
8.1 Global Adult Sex Toy Supply and Demand Status and Forecast (2020-2031)
Global Adult Sex Toy Capacity, Production, Capacity Utilization and Development Trend (2020-2031)
Global Adult Sex Toy Production, Market Demand and Development Trend (2020-2031)
8.2 Global Adult Sex Toy Import and Export Analysis
Global Market Adult Sex Toy Main Import Sources
Global Market Adult Sex Toy Main Export Destinations
IX. Research Findings and Conclusion
X. Appendix
10.1 Research Methodology
10.2 Data Sources
Secondary Information Sources
Primary Information Sources
10.3 Data Interactive Validation
10.4 Disclaimer”
Table of Contents
Table : Growth Trends in Adult Sex Toy by Product Type
Table:Growth Trend of Different Applications
Table:Current Development Status of Adult Sex Toy Industry
Table:Development Trend of Adult Sex Toy
Table:Global Major Regions Production of Adult Sex Toy
Table:Global Major Regions Adult Sex Toy Production Market Share
Table:Global Market Major Manufacturers Adult Sex Toy Production Capacity
Table:Global Market Major Manufacturers Adult Sex Toy Sales, Sales Market Share, Sales Revenue
Table:Global Market Major Manufacturers Adult Sex Toy Sales Revenue Market Share, Price
Table: Global Key Manufacturers Adult Sex Toy Revenue Ranking by 2025
Table: China Market Major Manufacturers Adult Sex Toy Sales, Sales Market Share, Sales Revenue
Table: China Market Key Manufacturers Adult Sex Toy Sales Revenue Market Share, Sales Price
Table: China Key Manufacturers Adult Sex Toy Revenue Ranking by 2025
Table: Global Major Manufacturers Adult Sex Toy Production Distribution and Commercialization Date
Table:Global Major Manufacturers Adult Sex Toy Product Type List
Table: Global Key Manufacturers Market Position of Adult Sex Toy in 2025 (First Tier, Second Tier and Third Tier)
Table: Global Adult Sex Toy Market Analysis of Current Status of Investments, Mergers & Acquisitions, and Others
Table: Global Major Regions Adult Sex Toy Sales Revenue
Table: Global Major Regions Adult Sex Toy Sales Revenue Market Share
Table: Global Major Regions Adult Sex Toy Revenue Market Share
Table: Global Major Regions Adult Sex Toy Sales Volume
Table: Global Major Regions Adult Sex Toy Sales Market Share
Table : Global Major Regions Adult Sex Toy Sales Share
Table : The following companies:
LifeStyles Healthcare
Church & Dwight (Trojan)
BMS Factory
LELO
Reckitt Benckiser (Durex)
Luvu Brands (Liberator)
Doc Johnson
Fun Factory
Aneros Company
Bad Dragon
Crystal Delights
Happy Valley
Nalone
Jimmyjane
Lovehoney
WOW Tech (WOW Tech and Womanizer)
Tantus
Nanma Manufacturing Company
Lover Health
Leten
Beate Uhse
Pipedream Product
California Exotic Novelties
Adam & Eve
Tenga Co., Ltd
Shenzhen Jizhimei Healthcare
Adult Sex Toy Manufacturing Base, Sales Area, Competitors and Market Position
Adult Sex Toy Product Specifications, Parameters and Market Applications
Adult Sex Toy Sales, Revenue, Price and Gross Margin
Company Profile and Major Businesses
Latest Company News
Table: Global Sales of Adult Sex Toy by Product Type
Table: Global Sales Market Share of Adult Sex Toy by Product Type
Table: Global Sales Forecast of Adult Sex Toy by Product Type
Table: Global Sales Market Share Forecast of Adult Sex Toy by Product Type
Table: Global Revenue of Adult Sex Toy by Product Type
Table: Global Adult Sex Toy Revenue Market Share by Product Type
Table: Global Revenue Forecast of Adult Sex Toy by Product Type
Table: Global Revenue Market Share Forecast of Adult Sex Toy by Product Type
Table: Global Price Trend of Adult Sex Toy by Product Type
Table: Global Sales of Adult Sex Toy by Application
Table: Global Sales Market Share of Adult Sex Toy by Application
Table: Global Sales Forecast of Adult Sex Toy by Application
Table: Global Adult Sex Toy Sales Market Share Forecast by Application
Table: Global Adult Sex Toy Revenue by Application
Table: Global Adult Sex Toy Revenue Market Share by Application
Table: Global Adult Sex Toy Revenue Forecast by Application
Table: Global Adult Sex Toy Revenue Market Share Forecast by Application
Table: Global Price Trend of Adult Sex Toy by Application
Table: List of Adult Sex Toy Upstream Raw Material Suppliers and Contact Information
Table: List of Typical Customers of Adult Sex Toy
Table: Adult Sex Toy Main Sales Modes and Sales Channels
Table: Development Opportunities and Key Driving Factors of Adult Sex Toy Industry
Table: Risks Faced by Adult Sex Toy Industry Development
Table: Adult Sex Toy Industry Policy Analysis
Table: Research Scope
Table: List of Analysts
Chart Catalog
Figure Adult Sex Toy Product Picture
Figure Global Production Market Share of Adult Sex Toy by Product Type
Figure Global Adult Sex Toy Consumption Market Share by Application
Figure Global Adult Sex Toy Capacity, Production, Capacity Utilization and Development Trend
Figure Global Adult Sex Toy Production, Demand and Development Trend
Figure Global Adult Sex Toy Production Market Share by Major Regions
Figure China Adult Sex Toy Capacity, Production, Capacity Utilization and Development Trend
Figure China Adult Sex Toy Production, Market Demand and Development Trend
Figure Global Adult Sex Toy Market Sales and Growth Rate.
Figure Global Adult Sex Toy Market Size
Figure Global Market Adult Sex Toy Sales and Growth Rate
Figure Global Market Adult Sex Toy Price Trend
Figure Global Market Adult Sex Toy Sales Market Share of Major Manufacturers in 2025
Figure Adult Sex Toy Revenue Market Share of Key Manufacturers in Global Market in 2025
Figure Adult Sex Toy Sales Market Share of Key Manufacturers in China Market in 2025
Figure Adult Sex Toy Revenue Market Share of Key Manufacturers in China Market, 2025
Figure 2025 Global Adult Sex Toy Market Share of Top 5 Manufacturers
Figure 2025 Global Adult Sex Toy First Tier, Second Tier and Third Tier Manufacturers (by Brand) and Market Share
Figure Global Adult Sex Toy Sales Revenue Market Share by Major Regions
Figure North America Adult Sex Toy Sales and Growth Rate
Figure North America Adult Sex Toy Revenue and Growth Rate
Figure Europe Market Adult Sex Toy Sales and Growth Rate
Figure Europe Market Adult Sex Toy Revenue and Growth Rate
Figure China Adult Sex Toy Sales and Growth Rate
Figure China Market Adult Sex Toy Revenue and Growth Rate
Figure Adult Sex Toy Sales and Growth Rate in Japan Market
Figure Adult Sex Toy Revenue and Growth Rate in Japan Market
Figure Global Price Trend of Adult Sex Toy by Product Type
Figure Global Price Trend of Adult Sex Toy by Application
Figure Adult Sex Toy Industry Chain
Figure Adult Sex Toy Chinese Companies SWOT Analysis
Figure Key Interview Objectives
The research methodology employed by VICResearch has been subjected by numerous procedures in order to guarantee the quality and accuracy of the data contained within the reports. The analysts are employed full-time and received more than six months training to satisfy the standard of VICResearch. VICResearch’s methodology can be divided into five stages:
Stage 1: Secondary research
The research team first works with magazines, industry trade group, and administration that operate in the research field. The information provided by our in-house documentation service helps us carrying out further research. Our team which has the experience as well as the knowledge efficiently extracts the accurate information from existing source.
Stage 2: Primary research: interviews with trade sources
After the first stage, the research team conducts large number of face-to-face or telephone interviews with the representative companies operating in the research field. The analysts attempt to obtain a chance to talk with leading players in the field as well as with small companies. The upstream suppliers, manufacturers, distributors, importers, installers, wholesalers and consumers are all included in the interviews. The data gathered during the interview is then carefully checked and compared with the secondary research.
Stage 3: Analysis of the gathered data
The analysis team checks and synthesizes the data gathered during the first two stages. To validate the data, a second series of interviews can be conducted.
Stage 4: Quantitative data
The quantitative data such as market estimates, production and capacity of manufacturer, market forecasts and investment feasibility is provided by VICResearch. The data is based on the estimates obtained during stage 3.
The research team also provides appreciation and analysis of the market and the quantitative data contained in the reports. The data is consequently unique to VICResearch.
Stage 5: Quality control
Before publishing, every report goes under a rigorous checking and editing process, which is done by experience management team to ensure the reliability of the published data. Each analyst in the research team receives support and on-going training which is part of the VICResearch’s internal quality process.