OVERVIEW
Vic Market Research Co., Ltd. is pleased to announce the release of the “Global and Chinese Smart Connected TV Market Insight Report 2025–2031.”
This comprehensive study is designed to provide a structured and in-depth analysis of the Smart Connected TV industry, both domestically and internationally, with a focus on the following key areas:
1.An overview and assessment of the current development status and emerging trends in the Smart Connected TV industry across global and Chinese markets.
2.Estimation of the overall market size of the Smart Connected TV industry, along with a detailed analysis of market share by major countries.
3.Evaluation of the development potential within various segments of the Smart Connected TV industry, analysis of downstream market demand, and an examination of the competitive landscape.
4.Identification and exploration of industry pain points, aiming to support stakeholders in addressing key challenges effectively.
This report integrates extensive desk research with qualitative interviews conducted with industry experts and insiders, ensuring both the objectivity and comprehensiveness of the findings and data.
The study provides a detailed examination of the production, consumption, import, and export dynamics of the Smart Connected TV market in China. It also highlights key global and domestic manufacturers that play a significant role in the Chinese market, presenting core performance indicators such as sales volume, revenue, pricing, gross margin, and market share.
Furthermore, the report delivers a thorough analysis of segmented growth within the Smart Connected TV product category, including differentiation by product types, pricing, sales, revenue, and application-specific market performance. Historical data from 2020 to 2024 is incorporated, with forward-looking projections extending through 2031.
In light of the significant uncertainty introduced by the U.S. tariff policy set to take effect in 2025, the report offers a dedicated analysis of its core impacts. This includes assessments of global and regional competitive dynamics, economic linkages, supply chain restructuring, and countries’ strategic responses. The report concludes with strategic recommendations and a forward-looking outlook for the Smart Connected TV market.
1. Key Global Players in the Smart Connected TV Industry:
Samsung Electronics
LG Electronics
TCL
Hisense
Sony
Skyworth
Foxconn (Sharp)
Xiaomi
Vizio
Haier
Panasonic
Changhong
Konka
2.Global Smart Connected TV Market, Segmented by Product Type:
32 inch
40 inch
42 inch
55 inch
≥60 inch
3. Global Smart Connected TV Market, Segmented by Application
Family
Public
4. Global Smart Connected TV Market, by Geographical Region:
North America (USA and Canada)
Europe (Germany, UK, France, Italy and other European countries)
Asia-Pacific (China, Japan, Korea, Taiwan, Southeast Asia, India, etc.)
Latin America (Mexico and Brazil, etc.)
Middle East and Africa (Turkey and Saudi Arabia, etc.)
I. Smart Connected TV Market Overview:
1.1 Product Definition and Statistical Scope
1.2 On the basis of different product types, Smart Connected TV can be mainly categorized as follows:
Global Growth Trend of Smart Connected TV by Product Type 2020 VS 2024 VS 2031
32 inch
40 inch
42 inch
55 inch
≥60 inch
1.3 From different applications, Smart Connected TV mainly includes the following:
Global Different Applications Smart Connected TV Growth Trend 2020 VS 2024 VS 2031
Family
Public
1.4 Global Smart Connected TV Development Status and Future Trends (2020-2031)
Global Market Smart Connected TV Revenue and Growth Rate (2020-2031)
Global Market Smart Connected TV Sales and Growth Rate (2020-2031)
II. Global Market Major Smart Connected TV Manufacturers Analysis:
2.1 Global Market Key Manufacturers Smart Connected TV Sales and Market Share
Global Market Key Manufacturers Smart Connected TV Sales (2020-2025)
Global Market Major Manufacturers Smart Connected TV Sales Market Share (2020-2025)
2.2 Global Market Key Manufacturers Smart Connected TV Revenue and Market Share
Global Market Key Manufacturers Smart Connected TV Revenue (2020-2025)
Global Market Key Manufacturers Smart Connected TV Revenue Market Share (2020-2025)
Global Market Key Manufacturers Smart Connected TV Revenue Ranking by 2024
2.3 Global Market Key Manufacturers Smart Connected TV Price (2020-2025)
2.4 Global Market Major Manufacturers Smart Connected TV Headquarter and Origin Distribution
2.5 Global Market Key Manufacturers Smart Connected TV Establishment Date and Smart Connected TV Commercialization Date
2.6 Global Market Major Manufacturers Smart Connected TV Product Type and Application
2.7 Smart Connected TV Industry Concentration, Competition Analysis
Smart Connected TV Industry Concentration Analysis: Global Top 5 Manufacturers Market Share by 2024
Global Market Smart Connected TV First Tier, Second Tier and Third Tier Manufacturers (Brand) and Market Share in 2024.
2.8 New Investments and Market M&A Activities
III. Profiles of the following key players:
Samsung Electronics
LG Electronics
TCL
Hisense
Sony
Skyworth
Foxconn (Sharp)
Xiaomi
Vizio
Haier
Panasonic
Changhong
Konka
1. Basic Information, Smart Connected TV Manufacturing Base, Headquarters, Competitors and Market Position.
2. Smart Connected TV Product Specifications, Parameters, and Market Applications .
3. Smart Connected TV Sales, Revenue, Price and Gross Margin in Global Market (2020-2025).
4. Company Profile and Key Businesses.
5. Latest Company News.
IV. Analysis of Different Product Types of Smart Connected TV:
4.1 Global Market Smart Connected TV Sales by Product Type (2020-2031)
Global Market Sales and Market Share of Smart Connected TV by Product Type (2020-2025)
Global Market Sales Forecast of Smart Connected TV by Different Product Types (2026-2031)
4.2 Global Market Smart Connected TV Size by Product Type (2020-2031)
Global Market Smart Connected TV Size and Market Share by Product Type (2020-2025)
Global Market Size Forecast of Smart Connected TV by Product Type (2026-2031)
4.3 Global Market Price Trend of Smart Connected TV by Product Type (2020-2031)
V. Analysis of Smart Connected TV for Different Applications
5.1 Global Market Sales of Smart Connected TV by Application (2020-2031)
Global Market Smart Connected TV Sales and Market Share by Application (2020-2025)
Global Market Smart Connected TV Sales Forecast by Application (2026-2031)
5.2 Global Market Smart Connected TV Size and Market Share by Application (2020-2025)
Global Market Smart Connected TV Size Forecast by Application (2026-2031)
5.3 Global Market Price Trend of Smart Connected TV by Application (2020-2031)
VI. Industry Development Environment Analysis
6.1 Development Analysis of Smart Connected TV Industry - Development Trend
6.2 Smart Connected TV Industry Development Analysis - Manufacturer Barriers
6.3 Smart Connected TV Industry Development Analysis - Driving Factors
6.4 Smart Connected TV Industry Development Analysis - Restraints
6.5 SWOT Analysis of Smart Connected TV Global Companies
6.6 Smart Connected TV Industry Development Analysis - Industry Policies
Industry Authorities and Regulatory Framework
Industry-related Policy Trends
Industry Related Planning
VII. Industry Supply Chain Analysis
7.1 Industry Chain Introduction of Smart Connected TV Industry
7.2 Smart Connected TV Industry Chain Analysis - Upstream
7.3 Smart Connected TV Industry Chain Analysis - Midstream
7.4 Smart Connected TV Industry Chain Analysis - Downstream
7.5 Procurement Mode of Smart Connected TV Industry
7.6 Production Mode of Smart Connected TV Industry
7.7 Smart Connected TV Industry Sales Model and Sales Channels
VIII. Global Local Smart Connected TV Capacity, Production Analysis
8.1 Global Smart Connected TV Supply and Demand Status and Forecast (2020-2031)
Global Smart Connected TV Capacity, Production, Capacity Utilization and Development Trend (2020-2031)
Global Smart Connected TV Production, Market Demand and Development Trend (2020-2031)
8.2 Global Smart Connected TV Import and Export Analysis
Global Market Smart Connected TV Main Import Sources
Global Market Smart Connected TV Main Export Destinations
IX. Research Findings and Conclusion
X. Appendix
10.1 Research Methodology
10.2 Data Sources
Secondary Information Sources
Primary Information Sources
10.3 Data Interactive Validation
10.4 Disclaimer”
Table of Contents
Table : Growth Trends in Smart Connected TV by Product Type
Table:Growth Trend of Different Applications
Table:Current Development Status of Smart Connected TV Industry
Table:Development Trend of Smart Connected TV
Table:Global Major Regions Production of Smart Connected TV
Table:Global Major Regions Smart Connected TV Production Market Share
Table:Global Market Major Manufacturers Smart Connected TV Production Capacity
Table:Global Market Major Manufacturers Smart Connected TV Sales, Sales Market Share, Sales Revenue
Table:Global Market Major Manufacturers Smart Connected TV Sales Revenue Market Share, Price
Table: Global Key Manufacturers Smart Connected TV Revenue Ranking by 2025
Table: China Market Major Manufacturers Smart Connected TV Sales, Sales Market Share, Sales Revenue
Table: China Market Key Manufacturers Smart Connected TV Sales Revenue Market Share, Sales Price
Table: China Key Manufacturers Smart Connected TV Revenue Ranking by 2025
Table: Global Major Manufacturers Smart Connected TV Production Distribution and Commercialization Date
Table:Global Major Manufacturers Smart Connected TV Product Type List
Table: Global Key Manufacturers Market Position of Smart Connected TV in 2025 (First Tier, Second Tier and Third Tier)
Table: Global Smart Connected TV Market Analysis of Current Status of Investments, Mergers & Acquisitions, and Others
Table: Global Major Regions Smart Connected TV Sales Revenue
Table: Global Major Regions Smart Connected TV Sales Revenue Market Share
Table: Global Major Regions Smart Connected TV Revenue Market Share
Table: Global Major Regions Smart Connected TV Sales Volume
Table: Global Major Regions Smart Connected TV Sales Market Share
Table : Global Major Regions Smart Connected TV Sales Share
Table : The following companies:
Samsung Electronics
LG Electronics
TCL
Hisense
Sony
Skyworth
Foxconn (Sharp)
Xiaomi
Vizio
Haier
Panasonic
Changhong
Konka
Smart Connected TV Manufacturing Base, Sales Area, Competitors and Market Position
Smart Connected TV Product Specifications, Parameters and Market Applications
Smart Connected TV Sales, Revenue, Price and Gross Margin
Company Profile and Major Businesses
Latest Company News
Table: Global Sales of Smart Connected TV by Product Type
Table: Global Sales Market Share of Smart Connected TV by Product Type
Table: Global Sales Forecast of Smart Connected TV by Product Type
Table: Global Sales Market Share Forecast of Smart Connected TV by Product Type
Table: Global Revenue of Smart Connected TV by Product Type
Table: Global Smart Connected TV Revenue Market Share by Product Type
Table: Global Revenue Forecast of Smart Connected TV by Product Type
Table: Global Revenue Market Share Forecast of Smart Connected TV by Product Type
Table: Global Price Trend of Smart Connected TV by Product Type
Table: Global Sales of Smart Connected TV by Application
Table: Global Sales Market Share of Smart Connected TV by Application
Table: Global Sales Forecast of Smart Connected TV by Application
Table: Global Smart Connected TV Sales Market Share Forecast by Application
Table: Global Smart Connected TV Revenue by Application
Table: Global Smart Connected TV Revenue Market Share by Application
Table: Global Smart Connected TV Revenue Forecast by Application
Table: Global Smart Connected TV Revenue Market Share Forecast by Application
Table: Global Price Trend of Smart Connected TV by Application
Table: List of Smart Connected TV Upstream Raw Material Suppliers and Contact Information
Table: List of Typical Customers of Smart Connected TV
Table: Smart Connected TV Main Sales Modes and Sales Channels
Table: Development Opportunities and Key Driving Factors of Smart Connected TV Industry
Table: Risks Faced by Smart Connected TV Industry Development
Table: Smart Connected TV Industry Policy Analysis
Table: Research Scope
Table: List of Analysts
Chart Catalog
Figure Smart Connected TV Product Picture
Figure Global Production Market Share of Smart Connected TV by Product Type
Figure Global Smart Connected TV Consumption Market Share by Application
Figure Global Smart Connected TV Capacity, Production, Capacity Utilization and Development Trend
Figure Global Smart Connected TV Production, Demand and Development Trend
Figure Global Smart Connected TV Production Market Share by Major Regions
Figure China Smart Connected TV Capacity, Production, Capacity Utilization and Development Trend
Figure China Smart Connected TV Production, Market Demand and Development Trend
Figure Global Smart Connected TV Market Sales and Growth Rate.
Figure Global Smart Connected TV Market Size
Figure Global Market Smart Connected TV Sales and Growth Rate
Figure Global Market Smart Connected TV Price Trend
Figure Global Market Smart Connected TV Sales Market Share of Major Manufacturers in 2025
Figure Smart Connected TV Revenue Market Share of Key Manufacturers in Global Market in 2025
Figure Smart Connected TV Sales Market Share of Key Manufacturers in China Market in 2025
Figure Smart Connected TV Revenue Market Share of Key Manufacturers in China Market, 2025
Figure 2025 Global Smart Connected TV Market Share of Top 5 Manufacturers
Figure 2025 Global Smart Connected TV First Tier, Second Tier and Third Tier Manufacturers (by Brand) and Market Share
Figure Global Smart Connected TV Sales Revenue Market Share by Major Regions
Figure North America Smart Connected TV Sales and Growth Rate
Figure North America Smart Connected TV Revenue and Growth Rate
Figure Europe Market Smart Connected TV Sales and Growth Rate
Figure Europe Market Smart Connected TV Revenue and Growth Rate
Figure China Smart Connected TV Sales and Growth Rate
Figure China Market Smart Connected TV Revenue and Growth Rate
Figure Smart Connected TV Sales and Growth Rate in Japan Market
Figure Smart Connected TV Revenue and Growth Rate in Japan Market
Figure Global Price Trend of Smart Connected TV by Product Type
Figure Global Price Trend of Smart Connected TV by Application
Figure Smart Connected TV Industry Chain
Figure Smart Connected TV Chinese Companies SWOT Analysis
Figure Key Interview Objectives
The research methodology employed by VICResearch has been subjected by numerous procedures in order to guarantee the quality and accuracy of the data contained within the reports. The analysts are employed full-time and received more than six months training to satisfy the standard of VICResearch. VICResearch’s methodology can be divided into five stages:
Stage 1: Secondary research
The research team first works with magazines, industry trade group, and administration that operate in the research field. The information provided by our in-house documentation service helps us carrying out further research. Our team which has the experience as well as the knowledge efficiently extracts the accurate information from existing source.
Stage 2: Primary research: interviews with trade sources
After the first stage, the research team conducts large number of face-to-face or telephone interviews with the representative companies operating in the research field. The analysts attempt to obtain a chance to talk with leading players in the field as well as with small companies. The upstream suppliers, manufacturers, distributors, importers, installers, wholesalers and consumers are all included in the interviews. The data gathered during the interview is then carefully checked and compared with the secondary research.
Stage 3: Analysis of the gathered data
The analysis team checks and synthesizes the data gathered during the first two stages. To validate the data, a second series of interviews can be conducted.
Stage 4: Quantitative data
The quantitative data such as market estimates, production and capacity of manufacturer, market forecasts and investment feasibility is provided by VICResearch. The data is based on the estimates obtained during stage 3.
The research team also provides appreciation and analysis of the market and the quantitative data contained in the reports. The data is consequently unique to VICResearch.
Stage 5: Quality control
Before publishing, every report goes under a rigorous checking and editing process, which is done by experience management team to ensure the reliability of the published data. Each analyst in the research team receives support and on-going training which is part of the VICResearch’s internal quality process.