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OVERVIEW

Vic Market Research Co., Ltd. is pleased to announce the release of the “Global and Chinese E-cigarette Market Insight Report 2025–2031.”
This comprehensive study is designed to provide a structured and in-depth analysis of the E-cigarette industry, both domestically and internationally, with a focus on the following key areas:

1.An overview and assessment of the current development status and emerging trends in the E-cigarette industry across global and Chinese markets.
2.Estimation of the overall market size of the E-cigarette industry, along with a detailed analysis of market share by major countries.
3.Evaluation of the development potential within various segments of the E-cigarette industry, analysis of downstream market demand, and an examination of the competitive landscape.
4.Identification and exploration of industry pain points, aiming to support stakeholders in addressing key challenges effectively.

This report integrates extensive desk research with qualitative interviews conducted with industry experts and insiders, ensuring both the objectivity and comprehensiveness of the findings and data.

The study provides a detailed examination of the production, consumption, import, and export dynamics of the E-cigarette market in China. It also highlights key global and domestic manufacturers that play a significant role in the Chinese market, presenting core performance indicators such as sales volume, revenue, pricing, gross margin, and market share.

Furthermore, the report delivers a thorough analysis of segmented growth within the E-cigarette product category, including differentiation by product types, pricing, sales, revenue, and application-specific market performance. Historical data from 2020 to 2024 is incorporated, with forward-looking projections extending through 2031.

In light of the significant uncertainty introduced by the U.S. tariff policy set to take effect in 2025, the report offers a dedicated analysis of its core impacts. This includes assessments of global and regional competitive dynamics, economic linkages, supply chain restructuring, and countries’ strategic responses. The report concludes with strategic recommendations and a forward-looking outlook for the E-cigarette market.

1. Key Global Players in the E-cigarette Industry:
Imperial Tobacco
Reynolds American
Japan Tobacco
Altria
VMR Product
Njoy
21st Century
Vaporcorp
Truvape
FirstUnion
Hangsen
Buddy Group
Kimree
Innokin
SHENZHEN SMOORE
SMOK


2.Global E-cigarette Market, Segmented by Product Type:
With Screen
Without Screen


3. Global E-cigarette Market, Segmented by Application
Online
Offline

4. Global E-cigarette Market, by Geographical Region:
North America (USA and Canada)
Europe (Germany, UK, France, Italy and other European countries)
Asia-Pacific (China, Japan, Korea, Taiwan, Southeast Asia, India, etc.)
Latin America (Mexico and Brazil, etc.)
Middle East and Africa (Turkey and Saudi Arabia, etc.)
I. E-cigarette Market Overview:

1.1 Product Definition and Statistical Scope

1.2 On the basis of different product types, E-cigarette can be mainly categorized as follows:
Global Growth Trend of E-cigarette by Product Type 2020 VS 2024 VS 2031
With Screen
Without Screen


1.3 From different applications, E-cigarette mainly includes the following:
Global Different Applications E-cigarette Growth Trend 2020 VS 2024 VS 2031
Online
Offline


1.4 Global E-cigarette Development Status and Future Trends (2020-2031)
Global Market E-cigarette Revenue and Growth Rate (2020-2031)
Global Market E-cigarette Sales and Growth Rate (2020-2031)

II. Global Market Major E-cigarette Manufacturers Analysis:

2.1 Global Market Key Manufacturers E-cigarette Sales and Market Share
Global Market Key Manufacturers E-cigarette Sales (2020-2025)
Global Market Major Manufacturers E-cigarette Sales Market Share (2020-2025)

2.2 Global Market Key Manufacturers E-cigarette Revenue and Market Share
Global Market Key Manufacturers E-cigarette Revenue (2020-2025)
Global Market Key Manufacturers E-cigarette Revenue Market Share (2020-2025)
Global Market Key Manufacturers E-cigarette Revenue Ranking by 2024

2.3 Global Market Key Manufacturers E-cigarette Price (2020-2025)

2.4 Global Market Major Manufacturers E-cigarette Headquarter and Origin Distribution

2.5 Global Market Key Manufacturers E-cigarette Establishment Date and E-cigarette Commercialization Date

2.6 Global Market Major Manufacturers E-cigarette Product Type and Application

2.7 E-cigarette Industry Concentration, Competition Analysis
E-cigarette Industry Concentration Analysis: Global Top 5 Manufacturers Market Share by 2024
Global Market E-cigarette First Tier, Second Tier and Third Tier Manufacturers (Brand) and Market Share in 2024.

2.8 New Investments and Market M&A Activities

III. Profiles of the following key players:
Imperial Tobacco
Reynolds American
Japan Tobacco
Altria
VMR Product
Njoy
21st Century
Vaporcorp
Truvape
FirstUnion
Hangsen
Buddy Group
Kimree
Innokin
SHENZHEN SMOORE
SMOK


1. Basic Information, E-cigarette Manufacturing Base, Headquarters, Competitors and Market Position.
2. E-cigarette Product Specifications, Parameters, and Market Applications .
3. E-cigarette Sales, Revenue, Price and Gross Margin in Global Market (2020-2025).
4. Company Profile and Key Businesses.
5. Latest Company News.

IV. Analysis of Different Product Types of E-cigarette:

4.1 Global Market E-cigarette Sales by Product Type (2020-2031)
Global Market Sales and Market Share of E-cigarette by Product Type (2020-2025)
Global Market Sales Forecast of E-cigarette by Different Product Types (2026-2031)

4.2 Global Market E-cigarette Size by Product Type (2020-2031)
Global Market E-cigarette Size and Market Share by Product Type (2020-2025)
Global Market Size Forecast of E-cigarette by Product Type (2026-2031)

4.3 Global Market Price Trend of E-cigarette by Product Type (2020-2031)

V. Analysis of E-cigarette for Different Applications

5.1 Global Market Sales of E-cigarette by Application (2020-2031)
Global Market E-cigarette Sales and Market Share by Application (2020-2025)
Global Market E-cigarette Sales Forecast by Application (2026-2031)

5.2 Global Market E-cigarette Size and Market Share by Application (2020-2025)
Global Market E-cigarette Size Forecast by Application (2026-2031)

5.3 Global Market Price Trend of E-cigarette by Application (2020-2031)

VI. Industry Development Environment Analysis

6.1 Development Analysis of E-cigarette Industry - Development Trend

6.2 E-cigarette Industry Development Analysis - Manufacturer Barriers

6.3 E-cigarette Industry Development Analysis - Driving Factors

6.4 E-cigarette Industry Development Analysis - Restraints

6.5 SWOT Analysis of E-cigarette Global Companies

6.6 E-cigarette Industry Development Analysis - Industry Policies
Industry Authorities and Regulatory Framework
Industry-related Policy Trends
Industry Related Planning

VII. Industry Supply Chain Analysis

7.1 Industry Chain Introduction of E-cigarette Industry
7.2 E-cigarette Industry Chain Analysis - Upstream
7.3 E-cigarette Industry Chain Analysis - Midstream
7.4 E-cigarette Industry Chain Analysis - Downstream
7.5 Procurement Mode of E-cigarette Industry
7.6 Production Mode of E-cigarette Industry
7.7 E-cigarette Industry Sales Model and Sales Channels

VIII. Global Local E-cigarette Capacity, Production Analysis

8.1 Global E-cigarette Supply and Demand Status and Forecast (2020-2031)
Global E-cigarette Capacity, Production, Capacity Utilization and Development Trend (2020-2031)
Global E-cigarette Production, Market Demand and Development Trend (2020-2031)

8.2 Global E-cigarette Import and Export Analysis
Global Market E-cigarette Main Import Sources
Global Market E-cigarette Main Export Destinations

IX. Research Findings and Conclusion

X. Appendix

10.1 Research Methodology

10.2 Data Sources
Secondary Information Sources
Primary Information Sources

10.3 Data Interactive Validation

10.4 Disclaimer”
Table of Contents
Table : Growth Trends in E-cigarette by Product Type
Table:Growth Trend of Different Applications
Table:Current Development Status of E-cigarette Industry
Table:Development Trend of E-cigarette
Table:Global Major Regions Production of E-cigarette
Table:Global Major Regions E-cigarette Production Market Share
Table:Global Market Major Manufacturers E-cigarette Production Capacity
Table:Global Market Major Manufacturers E-cigarette Sales, Sales Market Share, Sales Revenue
Table:Global Market Major Manufacturers E-cigarette Sales Revenue Market Share, Price
Table: Global Key Manufacturers E-cigarette Revenue Ranking by 2025
Table: China Market Major Manufacturers E-cigarette Sales, Sales Market Share, Sales Revenue
Table: China Market Key Manufacturers E-cigarette Sales Revenue Market Share, Sales Price
Table: China Key Manufacturers E-cigarette Revenue Ranking by 2025
Table: Global Major Manufacturers E-cigarette Production Distribution and Commercialization Date
Table:Global Major Manufacturers E-cigarette Product Type List
Table: Global Key Manufacturers Market Position of E-cigarette in 2025 (First Tier, Second Tier and Third Tier)
Table: Global E-cigarette Market Analysis of Current Status of Investments, Mergers & Acquisitions, and Others
Table: Global Major Regions E-cigarette Sales Revenue
Table: Global Major Regions E-cigarette Sales Revenue Market Share
Table: Global Major Regions E-cigarette Revenue Market Share
Table: Global Major Regions E-cigarette Sales Volume
Table: Global Major Regions E-cigarette Sales Market Share
Table : Global Major Regions E-cigarette Sales Share
Table : The following companies:
Imperial Tobacco
Reynolds American
Japan Tobacco
Altria
VMR Product
Njoy
21st Century
Vaporcorp
Truvape
FirstUnion
Hangsen
Buddy Group
Kimree
Innokin
SHENZHEN SMOORE
SMOK

E-cigarette Manufacturing Base, Sales Area, Competitors and Market Position
E-cigarette Product Specifications, Parameters and Market Applications
E-cigarette Sales, Revenue, Price and Gross Margin
Company Profile and Major Businesses
Latest Company News

Table: Global Sales of E-cigarette by Product Type
Table: Global Sales Market Share of E-cigarette by Product Type
Table: Global Sales Forecast of E-cigarette by Product Type
Table: Global Sales Market Share Forecast of E-cigarette by Product Type
Table: Global Revenue of E-cigarette by Product Type
Table: Global E-cigarette Revenue Market Share by Product Type
Table: Global Revenue Forecast of E-cigarette by Product Type
Table: Global Revenue Market Share Forecast of E-cigarette by Product Type
Table: Global Price Trend of E-cigarette by Product Type
Table: Global Sales of E-cigarette by Application
Table: Global Sales Market Share of E-cigarette by Application
Table: Global Sales Forecast of E-cigarette by Application
Table: Global E-cigarette Sales Market Share Forecast by Application
Table: Global E-cigarette Revenue by Application
Table: Global E-cigarette Revenue Market Share by Application
Table: Global E-cigarette Revenue Forecast by Application
Table: Global E-cigarette Revenue Market Share Forecast by Application
Table: Global Price Trend of E-cigarette by Application
Table: List of E-cigarette Upstream Raw Material Suppliers and Contact Information
Table: List of Typical Customers of E-cigarette
Table: E-cigarette Main Sales Modes and Sales Channels
Table: Development Opportunities and Key Driving Factors of E-cigarette Industry
Table: Risks Faced by E-cigarette Industry Development
Table: E-cigarette Industry Policy Analysis
Table: Research Scope
Table: List of Analysts
Chart Catalog
Figure E-cigarette Product Picture
Figure Global Production Market Share of E-cigarette by Product Type
Figure Global E-cigarette Consumption Market Share by Application
Figure Global E-cigarette Capacity, Production, Capacity Utilization and Development Trend
Figure Global E-cigarette Production, Demand and Development Trend
Figure Global E-cigarette Production Market Share by Major Regions
Figure China E-cigarette Capacity, Production, Capacity Utilization and Development Trend
Figure China E-cigarette Production, Market Demand and Development Trend
Figure Global E-cigarette Market Sales and Growth Rate.
Figure Global E-cigarette Market Size
Figure Global Market E-cigarette Sales and Growth Rate
Figure Global Market E-cigarette Price Trend
Figure Global Market E-cigarette Sales Market Share of Major Manufacturers in 2025
Figure E-cigarette Revenue Market Share of Key Manufacturers in Global Market in 2025
Figure E-cigarette Sales Market Share of Key Manufacturers in China Market in 2025
Figure E-cigarette Revenue Market Share of Key Manufacturers in China Market, 2025
Figure 2025 Global E-cigarette Market Share of Top 5 Manufacturers
Figure 2025 Global E-cigarette First Tier, Second Tier and Third Tier Manufacturers (by Brand) and Market Share
Figure Global E-cigarette Sales Revenue Market Share by Major Regions
Figure North America E-cigarette Sales and Growth Rate
Figure North America E-cigarette Revenue and Growth Rate
Figure Europe Market E-cigarette Sales and Growth Rate
Figure Europe Market E-cigarette Revenue and Growth Rate
Figure China E-cigarette Sales and Growth Rate
Figure China Market E-cigarette Revenue and Growth Rate
Figure E-cigarette Sales and Growth Rate in Japan Market
Figure E-cigarette Revenue and Growth Rate in Japan Market
Figure Global Price Trend of E-cigarette by Product Type
Figure Global Price Trend of E-cigarette by Application
Figure E-cigarette Industry Chain
Figure E-cigarette Chinese Companies SWOT Analysis
Figure Key Interview Objectives
The research methodology employed by VICResearch has been subjected by numerous procedures in order to guarantee the quality and accuracy of the data contained within the reports. The analysts are employed full-time and received more than six months training to satisfy the standard of VICResearch. VICResearch’s methodology can be divided into five stages:

Stage 1: Secondary research
The research team first works with magazines, industry trade group, and administration that operate in the research field. The information provided by our in-house documentation service helps us carrying out further research. Our team which has the experience as well as the knowledge efficiently extracts the accurate information from existing source.

Stage 2: Primary research: interviews with trade sources
After the first stage, the research team conducts large number of face-to-face or telephone interviews with the representative companies operating in the research field. The analysts attempt to obtain a chance to talk with leading players in the field as well as with small companies. The upstream suppliers, manufacturers, distributors, importers, installers, wholesalers and consumers are all included in the interviews. The data gathered during the interview is then carefully checked and compared with the secondary research.

Stage 3: Analysis of the gathered data
The analysis team checks and synthesizes the data gathered during the first two stages. To validate the data, a second series of interviews can be conducted.

Stage 4: Quantitative data
The quantitative data such as market estimates, production and capacity of manufacturer, market forecasts and investment feasibility is provided by VICResearch. The data is based on the estimates obtained during stage 3.
The research team also provides appreciation and analysis of the market and the quantitative data contained in the reports. The data is consequently unique to VICResearch.

Stage 5: Quality control
Before publishing, every report goes under a rigorous checking and editing process, which is done by experience management team to ensure the reliability of the published data. Each analyst in the research team receives support and on-going training which is part of the VICResearch’s internal quality process.
VIC Market Research focuses on providing market consulting services. As an independent third-party consulting firm, it is committed to providing in-depth market research and analysis reports.
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