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Vic Market Research Co., Ltd. is pleased to announce the release of the “Global and Chinese Bitters Market Insight Report 2025–2031.”
This comprehensive study is designed to provide a structured and in-depth analysis of the Bitters industry, both domestically and internationally, with a focus on the following key areas:

1.An overview and assessment of the current development status and emerging trends in the Bitters industry across global and Chinese markets.
2.Estimation of the overall market size of the Bitters industry, along with a detailed analysis of market share by major countries.
3.Evaluation of the development potential within various segments of the Bitters industry, analysis of downstream market demand, and an examination of the competitive landscape.
4.Identification and exploration of industry pain points, aiming to support stakeholders in addressing key challenges effectively.

This report integrates extensive desk research with qualitative interviews conducted with industry experts and insiders, ensuring both the objectivity and comprehensiveness of the findings and data.

The study provides a detailed examination of the production, consumption, import, and export dynamics of the Bitters market in China. It also highlights key global and domestic manufacturers that play a significant role in the Chinese market, presenting core performance indicators such as sales volume, revenue, pricing, gross margin, and market share.

Furthermore, the report delivers a thorough analysis of segmented growth within the Bitters product category, including differentiation by product types, pricing, sales, revenue, and application-specific market performance. Historical data from 2020 to 2024 is incorporated, with forward-looking projections extending through 2031.

In light of the significant uncertainty introduced by the U.S. tariff policy set to take effect in 2025, the report offers a dedicated analysis of its core impacts. This includes assessments of global and regional competitive dynamics, economic linkages, supply chain restructuring, and countries’ strategic responses. The report concludes with strategic recommendations and a forward-looking outlook for the Bitters market.

1. Key Global Players in the Bitters Industry:
Mast-Jagermeister
Fernet Branca
Stock Spirits Group PLC
Gruppo Campari
Angostura Bitters
Underberg AG
Gammel Dansk
Kuemmerling KG
Unicum
Scrappy’s Bitters
Pernod Ricard


2.Global Bitters Market, Segmented by Product Type:
Cocktail Bitters
Aperitif Bitters
Digestif Bitters
Medicinal Bitters


3. Global Bitters Market, Segmented by Application
Restaurant Service
Retail Service

4. Global Bitters Market, by Geographical Region:
North America (USA and Canada)
Europe (Germany, UK, France, Italy and other European countries)
Asia-Pacific (China, Japan, Korea, Taiwan, Southeast Asia, India, etc.)
Latin America (Mexico and Brazil, etc.)
Middle East and Africa (Turkey and Saudi Arabia, etc.)
I. Bitters Market Overview:

1.1 Product Definition and Statistical Scope

1.2 On the basis of different product types, Bitters can be mainly categorized as follows:
Global Growth Trend of Bitters by Product Type 2020 VS 2024 VS 2031
Cocktail Bitters
Aperitif Bitters
Digestif Bitters
Medicinal Bitters


1.3 From different applications, Bitters mainly includes the following:
Global Different Applications Bitters Growth Trend 2020 VS 2024 VS 2031
Restaurant Service
Retail Service


1.4 Global Bitters Development Status and Future Trends (2020-2031)
Global Market Bitters Revenue and Growth Rate (2020-2031)
Global Market Bitters Sales and Growth Rate (2020-2031)

II. Global Market Major Bitters Manufacturers Analysis:

2.1 Global Market Key Manufacturers Bitters Sales and Market Share
Global Market Key Manufacturers Bitters Sales (2020-2025)
Global Market Major Manufacturers Bitters Sales Market Share (2020-2025)

2.2 Global Market Key Manufacturers Bitters Revenue and Market Share
Global Market Key Manufacturers Bitters Revenue (2020-2025)
Global Market Key Manufacturers Bitters Revenue Market Share (2020-2025)
Global Market Key Manufacturers Bitters Revenue Ranking by 2024

2.3 Global Market Key Manufacturers Bitters Price (2020-2025)

2.4 Global Market Major Manufacturers Bitters Headquarter and Origin Distribution

2.5 Global Market Key Manufacturers Bitters Establishment Date and Bitters Commercialization Date

2.6 Global Market Major Manufacturers Bitters Product Type and Application

2.7 Bitters Industry Concentration, Competition Analysis
Bitters Industry Concentration Analysis: Global Top 5 Manufacturers Market Share by 2024
Global Market Bitters First Tier, Second Tier and Third Tier Manufacturers (Brand) and Market Share in 2024.

2.8 New Investments and Market M&A Activities

III. Profiles of the following key players:
Mast-Jagermeister
Fernet Branca
Stock Spirits Group PLC
Gruppo Campari
Angostura Bitters
Underberg AG
Gammel Dansk
Kuemmerling KG
Unicum
Scrappy’s Bitters
Pernod Ricard


1. Basic Information, Bitters Manufacturing Base, Headquarters, Competitors and Market Position.
2. Bitters Product Specifications, Parameters, and Market Applications .
3. Bitters Sales, Revenue, Price and Gross Margin in Global Market (2020-2025).
4. Company Profile and Key Businesses.
5. Latest Company News.

IV. Analysis of Different Product Types of Bitters:

4.1 Global Market Bitters Sales by Product Type (2020-2031)
Global Market Sales and Market Share of Bitters by Product Type (2020-2025)
Global Market Sales Forecast of Bitters by Different Product Types (2026-2031)

4.2 Global Market Bitters Size by Product Type (2020-2031)
Global Market Bitters Size and Market Share by Product Type (2020-2025)
Global Market Size Forecast of Bitters by Product Type (2026-2031)

4.3 Global Market Price Trend of Bitters by Product Type (2020-2031)

V. Analysis of Bitters for Different Applications

5.1 Global Market Sales of Bitters by Application (2020-2031)
Global Market Bitters Sales and Market Share by Application (2020-2025)
Global Market Bitters Sales Forecast by Application (2026-2031)

5.2 Global Market Bitters Size and Market Share by Application (2020-2025)
Global Market Bitters Size Forecast by Application (2026-2031)

5.3 Global Market Price Trend of Bitters by Application (2020-2031)

VI. Industry Development Environment Analysis

6.1 Development Analysis of Bitters Industry - Development Trend

6.2 Bitters Industry Development Analysis - Manufacturer Barriers

6.3 Bitters Industry Development Analysis - Driving Factors

6.4 Bitters Industry Development Analysis - Restraints

6.5 SWOT Analysis of Bitters Global Companies

6.6 Bitters Industry Development Analysis - Industry Policies
Industry Authorities and Regulatory Framework
Industry-related Policy Trends
Industry Related Planning

VII. Industry Supply Chain Analysis

7.1 Industry Chain Introduction of Bitters Industry
7.2 Bitters Industry Chain Analysis - Upstream
7.3 Bitters Industry Chain Analysis - Midstream
7.4 Bitters Industry Chain Analysis - Downstream
7.5 Procurement Mode of Bitters Industry
7.6 Production Mode of Bitters Industry
7.7 Bitters Industry Sales Model and Sales Channels

VIII. Global Local Bitters Capacity, Production Analysis

8.1 Global Bitters Supply and Demand Status and Forecast (2020-2031)
Global Bitters Capacity, Production, Capacity Utilization and Development Trend (2020-2031)
Global Bitters Production, Market Demand and Development Trend (2020-2031)

8.2 Global Bitters Import and Export Analysis
Global Market Bitters Main Import Sources
Global Market Bitters Main Export Destinations

IX. Research Findings and Conclusion

X. Appendix

10.1 Research Methodology

10.2 Data Sources
Secondary Information Sources
Primary Information Sources

10.3 Data Interactive Validation

10.4 Disclaimer”
Table of Contents
Table : Growth Trends in Bitters by Product Type
Table:Growth Trend of Different Applications
Table:Current Development Status of Bitters Industry
Table:Development Trend of Bitters
Table:Global Major Regions Production of Bitters
Table:Global Major Regions Bitters Production Market Share
Table:Global Market Major Manufacturers Bitters Production Capacity
Table:Global Market Major Manufacturers Bitters Sales, Sales Market Share, Sales Revenue
Table:Global Market Major Manufacturers Bitters Sales Revenue Market Share, Price
Table: Global Key Manufacturers Bitters Revenue Ranking by 2025
Table: China Market Major Manufacturers Bitters Sales, Sales Market Share, Sales Revenue
Table: China Market Key Manufacturers Bitters Sales Revenue Market Share, Sales Price
Table: China Key Manufacturers Bitters Revenue Ranking by 2025
Table: Global Major Manufacturers Bitters Production Distribution and Commercialization Date
Table:Global Major Manufacturers Bitters Product Type List
Table: Global Key Manufacturers Market Position of Bitters in 2025 (First Tier, Second Tier and Third Tier)
Table: Global Bitters Market Analysis of Current Status of Investments, Mergers & Acquisitions, and Others
Table: Global Major Regions Bitters Sales Revenue
Table: Global Major Regions Bitters Sales Revenue Market Share
Table: Global Major Regions Bitters Revenue Market Share
Table: Global Major Regions Bitters Sales Volume
Table: Global Major Regions Bitters Sales Market Share
Table : Global Major Regions Bitters Sales Share
Table : The following companies:
Mast-Jagermeister
Fernet Branca
Stock Spirits Group PLC
Gruppo Campari
Angostura Bitters
Underberg AG
Gammel Dansk
Kuemmerling KG
Unicum
Scrappy’s Bitters
Pernod Ricard

Bitters Manufacturing Base, Sales Area, Competitors and Market Position
Bitters Product Specifications, Parameters and Market Applications
Bitters Sales, Revenue, Price and Gross Margin
Company Profile and Major Businesses
Latest Company News

Table: Global Sales of Bitters by Product Type
Table: Global Sales Market Share of Bitters by Product Type
Table: Global Sales Forecast of Bitters by Product Type
Table: Global Sales Market Share Forecast of Bitters by Product Type
Table: Global Revenue of Bitters by Product Type
Table: Global Bitters Revenue Market Share by Product Type
Table: Global Revenue Forecast of Bitters by Product Type
Table: Global Revenue Market Share Forecast of Bitters by Product Type
Table: Global Price Trend of Bitters by Product Type
Table: Global Sales of Bitters by Application
Table: Global Sales Market Share of Bitters by Application
Table: Global Sales Forecast of Bitters by Application
Table: Global Bitters Sales Market Share Forecast by Application
Table: Global Bitters Revenue by Application
Table: Global Bitters Revenue Market Share by Application
Table: Global Bitters Revenue Forecast by Application
Table: Global Bitters Revenue Market Share Forecast by Application
Table: Global Price Trend of Bitters by Application
Table: List of Bitters Upstream Raw Material Suppliers and Contact Information
Table: List of Typical Customers of Bitters
Table: Bitters Main Sales Modes and Sales Channels
Table: Development Opportunities and Key Driving Factors of Bitters Industry
Table: Risks Faced by Bitters Industry Development
Table: Bitters Industry Policy Analysis
Table: Research Scope
Table: List of Analysts
Chart Catalog
Figure Bitters Product Picture
Figure Global Production Market Share of Bitters by Product Type
Figure Global Bitters Consumption Market Share by Application
Figure Global Bitters Capacity, Production, Capacity Utilization and Development Trend
Figure Global Bitters Production, Demand and Development Trend
Figure Global Bitters Production Market Share by Major Regions
Figure China Bitters Capacity, Production, Capacity Utilization and Development Trend
Figure China Bitters Production, Market Demand and Development Trend
Figure Global Bitters Market Sales and Growth Rate.
Figure Global Bitters Market Size
Figure Global Market Bitters Sales and Growth Rate
Figure Global Market Bitters Price Trend
Figure Global Market Bitters Sales Market Share of Major Manufacturers in 2025
Figure Bitters Revenue Market Share of Key Manufacturers in Global Market in 2025
Figure Bitters Sales Market Share of Key Manufacturers in China Market in 2025
Figure Bitters Revenue Market Share of Key Manufacturers in China Market, 2025
Figure 2025 Global Bitters Market Share of Top 5 Manufacturers
Figure 2025 Global Bitters First Tier, Second Tier and Third Tier Manufacturers (by Brand) and Market Share
Figure Global Bitters Sales Revenue Market Share by Major Regions
Figure North America Bitters Sales and Growth Rate
Figure North America Bitters Revenue and Growth Rate
Figure Europe Market Bitters Sales and Growth Rate
Figure Europe Market Bitters Revenue and Growth Rate
Figure China Bitters Sales and Growth Rate
Figure China Market Bitters Revenue and Growth Rate
Figure Bitters Sales and Growth Rate in Japan Market
Figure Bitters Revenue and Growth Rate in Japan Market
Figure Global Price Trend of Bitters by Product Type
Figure Global Price Trend of Bitters by Application
Figure Bitters Industry Chain
Figure Bitters Chinese Companies SWOT Analysis
Figure Key Interview Objectives
The research methodology employed by VICResearch has been subjected by numerous procedures in order to guarantee the quality and accuracy of the data contained within the reports. The analysts are employed full-time and received more than six months training to satisfy the standard of VICResearch. VICResearch’s methodology can be divided into five stages:

Stage 1: Secondary research
The research team first works with magazines, industry trade group, and administration that operate in the research field. The information provided by our in-house documentation service helps us carrying out further research. Our team which has the experience as well as the knowledge efficiently extracts the accurate information from existing source.

Stage 2: Primary research: interviews with trade sources
After the first stage, the research team conducts large number of face-to-face or telephone interviews with the representative companies operating in the research field. The analysts attempt to obtain a chance to talk with leading players in the field as well as with small companies. The upstream suppliers, manufacturers, distributors, importers, installers, wholesalers and consumers are all included in the interviews. The data gathered during the interview is then carefully checked and compared with the secondary research.

Stage 3: Analysis of the gathered data
The analysis team checks and synthesizes the data gathered during the first two stages. To validate the data, a second series of interviews can be conducted.

Stage 4: Quantitative data
The quantitative data such as market estimates, production and capacity of manufacturer, market forecasts and investment feasibility is provided by VICResearch. The data is based on the estimates obtained during stage 3.
The research team also provides appreciation and analysis of the market and the quantitative data contained in the reports. The data is consequently unique to VICResearch.

Stage 5: Quality control
Before publishing, every report goes under a rigorous checking and editing process, which is done by experience management team to ensure the reliability of the published data. Each analyst in the research team receives support and on-going training which is part of the VICResearch’s internal quality process.
VIC Market Research focuses on providing market consulting services. As an independent third-party consulting firm, it is committed to providing in-depth market research and analysis reports.
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