Potato chips are made through modern food processing machines using mature flavoring technology. Potato chips are widely consumed, especially by young people, due to their tastefulness. They are delicious fried foods characterized by a salty taste, crispy texture, and fatty mouthfeel.
In United States Potato Chips key players include PepsiCo, Shearer's, Pringles, etc. United States top three manufacturers hold a share about 50%.
The South is the largest market, with a share over 25%, followed by The Midwest and The West, both have a share about 40 percent.
In terms of product, Plain is the largest segment, with a share over 35%. And in terms of application, the largest application is Supermarket/Hypermarket, followed by Independent Retailer, etc.
The global Potato Chips market was valued at US$ million in 2020 and is expected to reach US$ million by the end of 2029, growing at a CAGR of % during 2021-2029.
This report focuses on Potato Chips volume and value at the global level, regional level and company level. From a global perspective, this report represents overall Potato Chips market size by analysing historical data and future prospect. Regionally, this report focuses on several key regions: North America, Europe, Asia-Pacific, Latin America and Middle East & Africa.
Global Potato Chips Market: Segment Analysis
The research report includes specific segments by region (country), by company, by Type and by Application. This study provides information about the sales and revenue during the historic and forecasted period of 2016 to 2029. Understanding the segments helps in identifying the importance of different factors that aid the market growth.
Segment by Type
Plain
Barbecue
Sour Cream & Onion
Salt & Vinegar
Others
Segment by Application
Supermarket/Hypermarket
Independent Retailer
Other
By Region
North America
U.S.
Canada
Europe
Germany
France
U.K.
Italy
Russia
Asia-Pacific
China
Japan
South Korea
India
Australia
Taiwan
Indonesia
Thailand
Malaysia
Philippines
Vietnam
Latin America
Mexico
Brazil
Argentina
Middle East & Africa
Turkey
Saudi Arabia
U.A.E
By Company
PepsiCo
Shearer’s
Pringles
Kettle Brand
Better Made
Cape Cod
Utz Quality Foods
Golden Flake
Mikesell’s
Ballreich’s
1 Potato Chips Market Overview
1.1 Product Overview and Scope of Potato Chips
1.2 Potato Chips Segment by Type
1.2.1 Global Potato Chips Sales Growth Rate Comparison by Type (2021-2029)
1.2.2 Plain
1.2.3 Barbecue
1.2.4 Sour Cream & Onion
1.2.5 Salt & Vinegar
1.2.6 Others
1.3 Potato Chips Segment by Application
1.3.1 Global Potato Chips Sales Comparison by Application: (2021-2029)
1.3.2 Supermarket/Hypermarket
1.3.3 Independent Retailer
1.3.4 Other
1.4 Global Potato Chips Market Size Estimates and Forecasts
1.4.1 Global Potato Chips Revenue 2016-2029
1.4.2 Global Potato Chips Sales 2016-2029
1.4.3 Potato Chips Market Size by Region: 2016 Versus 2021 Versus 2029
2 Potato Chips Market Competition by Manufacturers
2.1 Global Potato Chips Sales Market Share by Manufacturers (2016-2021)
2.2 Global Potato Chips Revenue Market Share by Manufacturers (2016-2021)
2.3 Global Potato Chips Average Price by Manufacturers (2016-2021)
2.4 Manufacturers Potato Chips Manufacturing Sites, Area Served, Product Type
2.5 Potato Chips Market Competitive Situation and Trends
2.5.1 Potato Chips Market Concentration Rate
2.5.2 The Global Top 5 and Top 10 Largest Potato Chips Players Market Share by Revenue
2.5.3 Global Potato Chips Market Share by Company Type (Tier 1, Tier 2 and Tier 3)
2.6 Manufacturers Mergers & Acquisitions, Expansion Plans
3 Potato Chips Retrospective Market Scenario by Region
3.1 Global Potato Chips Retrospective Market Scenario in Sales by Region: 2016-2021
3.2 Global Potato Chips Retrospective Market Scenario in Revenue by Region: 2016-2021
3.3 North America Potato Chips Market Facts & Figures by Country
3.3.1 North America Potato Chips Sales by Country
3.3.2 North America Potato Chips Revenue by Country
3.3.3 U.S.
3.3.4 Canada
3.4 Europe Potato Chips Market Facts & Figures by Country
3.4.1 Europe Potato Chips Sales by Country
3.4.2 Europe Potato Chips Revenue by Country
3.4.3 Germany
3.4.4 France
3.4.5 U.K.
3.4.6 Italy
3.4.7 Russia
3.5 Asia Pacific Potato Chips Market Facts & Figures by Region
3.5.1 Asia Pacific Potato Chips Sales by Region
3.5.2 Asia Pacific Potato Chips Revenue by Region
3.5.3 China
3.5.4 Japan
3.5.5 South Korea
3.5.6 India
3.5.7 Australia
3.5.8 Taiwan
3.5.9 Indonesia
3.5.10 Thailand
3.5.11 Malaysia
3.5.12 Philippines
3.5.13 Vietnam
3.6 Latin America Potato Chips Market Facts & Figures by Country
3.6.1 Latin America Potato Chips Sales by Country
3.6.2 Latin America Potato Chips Revenue by Country
3.6.3 Mexico
3.6.4 Brazil
3.6.5 Argentina
3.7 Middle East and Africa Potato Chips Market Facts & Figures by Country
3.7.1 Middle East and Africa Potato Chips Sales by Country
3.7.2 Middle East and Africa Potato Chips Revenue by Country
3.7.3 Turkey
3.7.4 Saudi Arabia
3.7.5 U.A.E
4 Global Potato Chips Historic Market Analysis by Type
4.1 Global Potato Chips Sales Market Share by Type (2016-2021)
4.2 Global Potato Chips Revenue Market Share by Type (2016-2021)
4.3 Global Potato Chips Price by Type (2016-2021)
5 Global Potato Chips Historic Market Analysis by Application
5.1 Global Potato Chips Sales Market Share by Application (2016-2021)
5.2 Global Potato Chips Revenue Market Share by Application (2016-2021)
5.3 Global Potato Chips Price by Application (2016-2021)
6 Key Companies Profiled
6.1 PepsiCo
6.1.1 PepsiCo Corporation Information
6.1.2 PepsiCo Description and Business Overview
6.1.3 PepsiCo Potato Chips Sales, Revenue and Gross Margin (2016-2021)
6.1.4 PepsiCo Potato Chips Product Portfolio
6.1.5 PepsiCo Recent Developments/Updates
6.2 Shearer’s
6.2.1 Shearer’s Corporation Information
6.2.2 Shearer’s Description and Business Overview
6.2.3 Shearer’s Potato Chips Sales, Revenue and Gross Margin (2016-2021)
6.2.4 Shearer’s Potato Chips Product Portfolio
6.2.5 Shearer’s Recent Developments/Updates
6.3 Pringles
6.3.1 Pringles Corporation Information
6.3.2 Pringles Description and Business Overview
6.3.3 Pringles Potato Chips Sales, Revenue and Gross Margin (2016-2021)
6.3.4 Pringles Potato Chips Product Portfolio
6.3.5 Pringles Recent Developments/Updates
6.4 Kettle Brand
6.4.1 Kettle Brand Corporation Information
6.4.2 Kettle Brand Description and Business Overview
6.4.3 Kettle Brand Potato Chips Sales, Revenue and Gross Margin (2016-2021)
6.4.4 Kettle Brand Potato Chips Product Portfolio
6.4.5 Kettle Brand Recent Developments/Updates
6.5 Better Made
6.5.1 Better Made Corporation Information
6.5.2 Better Made Description and Business Overview
6.5.3 Better Made Potato Chips Sales, Revenue and Gross Margin (2016-2021)
6.5.4 Better Made Potato Chips Product Portfolio
6.5.5 Better Made Recent Developments/Updates
6.6 Cape Cod
6.6.1 Cape Cod Corporation Information
6.6.2 Cape Cod Description and Business Overview
6.6.3 Cape Cod Potato Chips Sales, Revenue and Gross Margin (2016-2021)
6.6.4 Cape Cod Potato Chips Product Portfolio
6.6.5 Cape Cod Recent Developments/Updates
6.7 Utz Quality Foods
6.6.1 Utz Quality Foods Corporation Information
6.6.2 Utz Quality Foods Description and Business Overview
6.6.3 Utz Quality Foods Potato Chips Sales, Revenue and Gross Margin (2016-2021)
6.4.4 Utz Quality Foods Potato Chips Product Portfolio
6.7.5 Utz Quality Foods Recent Developments/Updates
6.8 Golden Flake
6.8.1 Golden Flake Corporation Information
6.8.2 Golden Flake Description and Business Overview
6.8.3 Golden Flake Potato Chips Sales, Revenue and Gross Margin (2016-2021)
6.8.4 Golden Flake Potato Chips Product Portfolio
6.8.5 Golden Flake Recent Developments/Updates
6.9 Mikesell’s
6.9.1 Mikesell’s Corporation Information
6.9.2 Mikesell’s Description and Business Overview
6.9.3 Mikesell’s Potato Chips Sales, Revenue and Gross Margin (2016-2021)
6.9.4 Mikesell’s Potato Chips Product Portfolio
6.9.5 Mikesell’s Recent Developments/Updates
6.10 Ballreich’s
6.10.1 Ballreich’s Corporation Information
6.10.2 Ballreich’s Description and Business Overview
6.10.3 Ballreich’s Potato Chips Sales, Revenue and Gross Margin (2016-2021)
6.10.4 Ballreich’s Potato Chips Product Portfolio
6.10.5 Ballreich’s Recent Developments/Updates
7 Potato Chips Manufacturing Cost Analysis
7.1 Potato Chips Key Raw Materials Analysis
7.1.1 Key Raw Materials
7.1.2 Key Suppliers of Raw Materials
7.2 Proportion of Manufacturing Cost Structure
7.3 Manufacturing Process Analysis of Potato Chips
7.4 Potato Chips Industrial Chain Analysis
8 Marketing Channel, Distributors and Customers
8.1 Marketing Channel
8.2 Potato Chips Distributors List
8.3 Potato Chips Customers
9 Potato Chips Market Dynamics
9.1 Potato Chips Industry Trends
9.2 Potato Chips Growth Drivers
9.3 Potato Chips Market Challenges
9.4 Potato Chips Market Restraints
10 Global Market Forecast
10.1 Potato Chips Market Estimates and Projections by Type
10.1.1 Global Forecasted Sales of Potato Chips by Type (2022-2029)
10.1.2 Global Forecasted Revenue of Potato Chips by Type (2022-2029)
10.2 Potato Chips Market Estimates and Projections by Application
10.2.1 Global Forecasted Sales of Potato Chips by Application (2022-2029)
10.2.2 Global Forecasted Revenue of Potato Chips by Application (2022-2029)
10.3 Potato Chips Market Estimates and Projections by Region
10.3.1 Global Forecasted Sales of Potato Chips by Region (2022-2029)
10.3.2 Global Forecasted Revenue of Potato Chips by Region (2022-2029)
11 Research Finding and Conclusion
12 Methodology and Data Source
12.1 Methodology/Research Approach
12.1.1 Research Programs/Design
12.1.2 Market Size Estimation
12.1.3 Market Breakdown and Data Triangulation
12.2 Data Source
12.2.1 Secondary Sources
12.2.2 Primary Sources
12.3 Author List
12.4 Disclaimer
List of Tables
Table 1. Global Potato Chips Sales (MT) Growth Rate Comparison by Type (2021-2029)
Table 2. Global Potato Chips Sales (MT) Comparison by Application (2021-2029)
Table 3. Global Potato Chips Market Size by Region (US$ Million) (2016 VS 2021 VS 2029)
Table 4. Key Manufacturers Potato Chips Covered in This Study
Table 5. Global Potato Chips Sales (MT) of Key Manufacturers (2016-2021)
Table 6. Global Potato Chips Sales Market Share by Manufacturers (2016-2021)
Table 7. Global Potato Chips Revenue (US$ Million) by Manufacturers (2016-2021)
Table 8. Global Potato Chips Revenue Share by Manufacturers (2016-2021)
Table 9. Global Market Potato Chips Average Price (USD/Kg) of Key Manufacturers (2016-2021)
Table 10. Manufacturers Potato Chips Manufacturing Sites and Area Served
Table 11. Manufacturers Potato Chips Product Type
Table 12. Global Manufacturers Market Concentration Ratio (CR5 and HHI)
Table 13. Global Potato Chips by Company Type (Tier 1, Tier 2 and Tier 3) (based on the Revenue in Potato Chips as of 2020)
Table 14. Manufacturers Mergers & Acquisitions, Expansion Plans
Table 15. Global Potato Chips Sales by Region (2016-2021) & (MT)
Table 16. Global Potato Chips Sales Market Share by Region (2016-2021)
Table 17. Global Potato Chips Revenue by Region (2016-2021) & (US$ Million)
Table 18. North America Potato Chips Sales by Country (2016-2021) & (MT)
Table 19. North America Potato Chips Sales Market Share by Country (2016-2021)
Table 20. North America Potato Chips Revenue by Country (2016-2021) & (US$ Million)
Table 21. North America Potato Chips Revenue Market Share by Country (2016-2021)
Table 22. Europe Potato Chips Sales by Country (2016-2021) & (MT)
Table 23. Europe Potato Chips Sales Market Share by Country (2016-2021)
Table 24. Europe Potato Chips Revenue by Country (2016-2021) & (US$ Million)
Table 25. Europe Potato Chips Revenue Market Share by Country (2016-2021)
Table 26. Asia Pacific Potato Chips Sales by Region (2016-2021) & (MT)
Table 27. Asia Pacific Potato Chips Sales Market Share by Region (2016-2021)
Table 28. Asia Pacific Potato Chips Revenue by Region (2016-2021) & (US$ Million)
Table 29. Asia Pacific Potato Chips Revenue Market Share by Region (2016-2021)
Table 30. Latin America Potato Chips Sales by Country (2016-2021) & (MT)
Table 31. Latin America Potato Chips Sales Market Share by Country (2016-2021)
Table 32. Latin America Potato Chips Revenue by Country (2016-2021) & (US$ Million)
Table 33. Latin America Potato Chips Revenue Market Share by Country (2016-2021)
Table 34. Middle East and Africa Potato Chips Sales by Country (2016-2021) & (MT)
Table 35. Middle East and Africa Potato Chips Sales Market Share by Country (2016-2021)
Table 36. Middle East and Africa Potato Chips Revenue by Country (2016-2021) & (US$ Million)
Table 37. Middle East and Africa Potato Chips Revenue Market Share by Country (2016-2021)
Table 38. Global Potato Chips Sales (MT) by Type (2016-2021)
Table 39. Global Potato Chips Sales Market Share by Type (2016-2021)
Table 40. Global Potato Chips Revenue (Million US$) by Type (2016-2021)
Table 41. Global Potato Chips Revenue Share by Type (2016-2021)
Table 42. Global Potato Chips Price (USD/Kg) by Type (2016-2021)
Table 43. Global Potato Chips Sales (MT) by Application (2016-2021)
Table 44. Global Potato Chips Sales Market Share by Application (2016-2021)
Table 45. Global Potato Chips Revenue (Million US$) by Application (2016-2021)
Table 46. Global Potato Chips Revenue Share by Application (2016-2021)
Table 47. Global Potato Chips Price (USD/Kg) by Application (2016-2021)
Table 48. PepsiCo Corporation Information
Table 49. PepsiCo Description and Business Overview
Table 50. PepsiCo Potato Chips Sales (MT), Revenue (Million US$), Price (USD/Kg) and Gross Margin (2016-2021)
Table 51. PepsiCo Potato Chips Product
Table 52. PepsiCo Recent Developments/Updates
Table 53. Shearer’s Corporation Information
Table 54. Shearer’s Description and Business Overview
Table 55. Shearer’s Potato Chips Sales (MT), Revenue (Million US$), Price (USD/Kg) and Gross Margin (2016-2021)
Table 56. Shearer’s Potato Chips Product
Table 57. Shearer’s Recent Developments/Updates
Table 58. Pringles Corporation Information
Table 59. Pringles Description and Business Overview
Table 60. Pringles Potato Chips Sales (MT), Revenue (Million US$), Price (USD/Kg) and Gross Margin (2016-2021)
Table 61. Pringles Potato Chips Product
Table 62. Pringles Recent Developments/Updates
Table 63. Kettle Brand Corporation Information
Table 64. Kettle Brand Description and Business Overview
Table 65. Kettle Brand Potato Chips Sales (MT), Revenue (Million US$), Price (USD/Kg) and Gross Margin (2016-2021)
Table 66. Kettle Brand Potato Chips Product
Table 67. Kettle Brand Recent Developments/Updates
Table 68. Better Made Corporation Information
Table 69. Better Made Description and Business Overview
Table 70. Better Made Potato Chips Sales (MT), Revenue (Million US$), Price (USD/Kg) and Gross Margin (2016-2021)
Table 71. Better Made Potato Chips Product
Table 72. Better Made Recent Developments/Updates
Table 73. Cape Cod Corporation Information
Table 74. Cape Cod Description and Business Overview
Table 75. Cape Cod Potato Chips Sales (MT), Revenue (Million US$), Price (USD/Kg) and Gross Margin (2016-2021)
Table 76. Cape Cod Potato Chips Product
Table 77. Cape Cod Recent Developments/Updates
Table 78. Utz Quality Foods Corporation Information
Table 79. Utz Quality Foods Description and Business Overview
Table 80. Utz Quality Foods Potato Chips Sales (MT), Revenue (Million US$), Price (USD/Kg) and Gross Margin (2016-2021)
Table 81. Utz Quality Foods Potato Chips Product
Table 82. Utz Quality Foods Recent Developments/Updates
Table 83. Golden Flake Corporation Information
Table 84. Golden Flake Description and Business Overview
Table 85. Golden Flake Potato Chips Sales (MT), Revenue (Million US$), Price (USD/Kg) and Gross Margin (2016-2021)
Table 86. Golden Flake Potato Chips Product
Table 87. Golden Flake Recent Developments/Updates
Table 88. Mikesell’s Corporation Information
Table 89. Mikesell’s Description and Business Overview
Table 90. Mikesell’s Potato Chips Sales (MT), Revenue (Million US$), Price (USD/Kg) and Gross Margin (2016-2021)
Table 91. Mikesell’s Potato Chips Product
Table 92. Mikesell’s Recent Developments/Updates
Table 93. Ballreich’s Corporation Information
Table 94. Ballreich’s Description and Business Overview
Table 95. Ballreich’s Potato Chips Sales (MT), Revenue (Million US$), Price (USD/Kg) and Gross Margin (2016-2021)
Table 96. Ballreich’s Potato Chips Product
Table 97. Ballreich’s Recent Developments/Updates
Table 98. Production Base and Market Concentration Rate of Raw Material
Table 99. Key Suppliers of Raw Materials
Table 100. Potato Chips Distributors List
Table 101. Potato Chips Customers List
Table 102. Potato Chips Market Trends
Table 103. Potato Chips Growth Drivers
Table 104. Potato Chips Market Challenges
Table 105. Potato Chips Market Restraints
Table 106. Global Potato Chips Sales Forecast by Type (2022-2029) & (MT)
Table 107. Global Potato Chips Sales Market Share Forecast by Type (2022-2029)
Table 108. Global Potato Chips Revenue Forecast by Type (2022-2029) & (US$ Million)
Table 109. Global Potato Chips Revenue Market Share Forecast by Type (2022-2029)
Table 110. Global Potato Chips Sales Forecast by Application (2022-2029) & (MT)
Table 111. Global Potato Chips Sales Market Share Forecast by Application (2022-2029)
Table 112. Global Potato Chips Revenue Forecast by Application (2022-2029) & (US$ Million)
Table 113. Global Potato Chips Revenue Market Share Forecast by Application (2022-2029)
Table 114. Global Potato Chips Sales Forecast by Region (2022-2029) & (MT)
Table 115. Global Potato Chips Sales Market Share Forecast by Region (2022-2029)
Table 116. Global Potato Chips Revenue Forecast by Region (2022-2029) & (US$ Million)
Table 117. Global Potato Chips Revenue Market Share Forecast by Region (2022-2029)
Table 118. Research Programs/Design for This Report
Table 119. Key Data Information from Secondary Sources
Table 120. Key Data Information from Primary Sources
List of Figures
Figure 1. Product Picture of Potato Chips
Figure 2. Global Potato Chips Market Share by Type in 2020 & 2029
Figure 3. Plain Product Picture
Figure 4. Barbecue Product Picture
Figure 5. Sour Cream & Onion Product Picture
Figure 6. Salt & Vinegar Product Picture
Figure 7. Others Product Picture
Figure 8. Global Potato Chips Market Share by Application in 2020 & 2029
Figure 9. Supermarket/Hypermarket
Figure 10. Independent Retailer
Figure 11. Other
Figure 12. Global Potato Chips Revenue, (US$ Million), 2016 VS 2021 VS 2029
Figure 13. Global Potato Chips Market Size 2016-2029 (US$ Million)
Figure 14. Global Potato Chips Sales 2016-2029 (MT)
Figure 15. Global Potato Chips Market Size Market Share by Region: 2016 VS 20210 VS 2029
Figure 16. Potato Chips Sales Share by Manufacturers in 2020
Figure 17. Global Potato Chips Revenue Share by Manufacturers in 2020
Figure 18. The Global 5 and 10 Largest Potato Chips Players: Market Share by Revenue in 2020
Figure 19. Potato Chips Market Share by Company Type (Tier 1, Tier 2 and Tier 3): 2016 VS 2021
Figure 20. Global Potato Chips Sales Market Share by Region (2016-2021)
Figure 21. Global Potato Chips Sales Market Share by Region in 2020
Figure 22. Global Potato Chips Revenue Market Share by Region (2016-2021)
Figure 23. Global Potato Chips Revenue Market Share by Region in 2020
Figure 24. U.S. Potato Chips Revenue Growth Rate (2016-2021) (US$ Million)
Figure 25. Canada Potato Chips Revenue Growth Rate (2016-2021) (US$ Million)
Figure 26. Germany Potato Chips Revenue Growth Rate (2016-2021) (US$ Million)
Figure 27. France Potato Chips Revenue Growth Rate (2016-2021) (US$ Million)
Figure 28. U.K. Potato Chips Revenue Growth Rate (2016-2021) (US$ Million)
Figure 29. Italy Potato Chips Revenue Growth Rate (2016-2021) (US$ Million)
Figure 30. Russia Potato Chips Revenue Growth Rate (2016-2021) (US$ Million)
Figure 31. China Potato Chips Revenue Growth Rate (2016-2021) (US$ Million)
Figure 32. Japan Potato Chips Revenue Growth Rate (2016-2021) (US$ Million)
Figure 33. South Korea Potato Chips Revenue Growth Rate (2016-2021) (US$ Million)
Figure 34. India Potato Chips Revenue Growth Rate (2016-2021) (US$ Million)
Figure 35. Australia Potato Chips Revenue Growth Rate (2016-2021) (US$ Million)
Figure 36. Taiwan Potato Chips Revenue Growth Rate (2016-2021) (US$ Million)
Figure 37. Indonesia Potato Chips Revenue Growth Rate (2016-2021) (US$ Million)
Figure 38. Thailand Potato Chips Revenue Growth Rate (2016-2021) (US$ Million)
Figure 39. Malaysia Potato Chips Revenue Growth Rate (2016-2021) (US$ Million)
Figure 40. Philippines Potato Chips Revenue Growth Rate (2016-2021) (US$ Million)
Figure 41. Vietnam Potato Chips Revenue Growth Rate (2016-2021) (US$ Million)
Figure 42. Mexico Potato Chips Revenue Growth Rate (2016-2021) (US$ Million)
Figure 43. Brazil Potato Chips Revenue Growth Rate (2016-2021) (US$ Million)
Figure 44. Argentina Potato Chips Revenue Growth Rate (2016-2021) (US$ Million)
Figure 45. Turkey Potato Chips Revenue Growth Rate (2016-2021) (US$ Million)
Figure 46. Saudi Arabia Potato Chips Revenue Growth Rate (2016-2021) (US$ Million)
Figure 47. U.A.E Potato Chips Revenue Growth Rate (2016-2021) (US$ Million)
Figure 48. Sales Market Share of Potato Chips by Type (2016-2021)
Figure 49. Sales Market Share of Potato Chips by Application (2016-2021)
Figure 50. Sales Market Share of Potato Chips by Application in 2020
Figure 51. Revenue Share of Potato Chips by Application (2016-2021)
Figure 52. Revenue Share of Potato Chips by Application in 2020
Figure 53. Manufacturing Cost Structure of Potato Chips
Figure 54. Manufacturing Process Analysis of Potato Chips
Figure 55. Potato Chips Industrial Chain Analysis
Figure 56. Channels of Distribution
Figure 57. Distributors Profiles
Figure 58. Bottom-up and Top-down Approaches for This Report
Figure 59. Data Triangulation
Figure 60. Key Executives Interviewed
The research methodology employed by VICResearch has been subjected by numerous procedures in order to guarantee the quality and accuracy of the data contained within the reports. The analysts are employed full-time and received more than six months training to satisfy the standard of VICResearch. VICResearch’s methodology can be divided into five stages:
Stage 1: Secondary research
The research team first works with magazines, industry trade group, and administration that operate in the research field. The information provided by our in-house documentation service helps us carrying out further research. Our team which has the experience as well as the knowledge efficiently extracts the accurate information from existing source.
Stage 2: Primary research: interviews with trade sources
After the first stage, the research team conducts large number of face-to-face or telephone interviews with the representative companies operating in the research field. The analysts attempt to obtain a chance to talk with leading players in the field as well as with small companies. The upstream suppliers, manufacturers, distributors, importers, installers, wholesalers and consumers are all included in the interviews. The data gathered during the interview is then carefully checked and compared with the secondary research.
Stage 3: Analysis of the gathered data
The analysis team checks and synthesizes the data gathered during the first two stages. To validate the data, a second series of interviews can be conducted.
Stage 4: Quantitative data
The quantitative data such as market estimates, production and capacity of manufacturer, market forecasts and investment feasibility is provided by VICResearch. The data is based on the estimates obtained during stage 3.
The research team also provides appreciation and analysis of the market and the quantitative data contained in the reports. The data is consequently unique to VICResearch.
Stage 5: Quality control
Before publishing, every report goes under a rigorous checking and editing process, which is done by experience management team to ensure the reliability of the published data. Each analyst in the research team receives support and on-going training which is part of the VICResearch’s internal quality process.
Consulting report: +86-15323335301 020-31521856
