Summary
The global and Chinese economies were hit hard in 2020, and the global GDP grew by XX% in 2021. Although the global growth prospects improved and there was a V-shaped rebound, this does not mean that the economy has really recovered to the level before the epidemic. The vast majority of countries are still in the stage of recovery after heavy damage and are far from achieving real recovery.
2023 is a year of continuous recovery. Global supply chain disturbance, geopolitical tension, energy price fluctuation, local labor shortage and rising raw material prices will affect the resilience of economic recovery. The International Monetary Fund (IMF) predicts that the world economy will grow by XX% in 2023, of which the U.S. economy will grow by about XX%. Driven by China and India, Asia is expected to become the fastest growing region in the world in 2023. However, China's economic growth has slowed down. The 2023 government work report shows that the expected target of economic growth is set at about XX%.
According to research, China has set a growth rate of about XX%, which not only focuses on the speed of economic growth, but also anchors the quality of economic development. Scientific and technological innovation, economic and social digitization and green development will be the long-term goals of China's economic development. It is expected that in 2023, major economies such as the United States, Europe and China will introduce more favorable policies to drive the development of switching power supply industry.
VIC Research released the 《Global Yoga Mat Market Segment Research Report 2023》, which aims to sort out the development status and trends of the Yoga Mat industry at home and abroad, estimate the overall market scale of the Yoga Mat industry and the market share of major countries, Yoga Mat industry, and study and judge the downstream market demand of Yoga Mat through systematic research, Analyze the competition pattern of Yoga Mat, so as to help solve the pain points of various stakeholders in Yoga Mat industry. This industry research report combines desktop research, qualitative interviews with insiders or experts and other methods to strive for the objectivity and integrity of conclusions and data.
Regional Segmentation (Value; Revenue, USD Million, 2019-2028) of Yoga Mat Market by VIC Research Include
USA
Europe
China
Japan
India
Korea
Southeast Asia
Competitive Analysis; Who are the Major Players in Yoga Mat Market?
Lululemon
Manduka PROlite
Jade Yoga
Hugger Mugger Para Rubber
PrAna Revolutionary
Gaiam
Easyoga
HATHAYOGA
Kharma Khare
Hosa Group
Yogabum
Aerolite
Aurorae
Barefoot Yoga
Keep well
Khataland
Microcell Composite
Yogarugs
Copeactive
Yogasana
A. Kolckmann
JiangXi Lveten Plastic
Liforme
Starlight Yoga
Bean Products
Major Type of Yoga Mat Covered in VIC Research report:
PVC Yoga Mat
Rubber Yoga Mat
TPE Yoga Mat
Application Segments Covered in VIC Research Market
Household
Yoga Club
For any other requirements, please feel free to contact us and we will provide you customized report.
Table of Contents
Global Yoga Mat Market Segment Research Report 2023
1. Research Scope
2. Market Overview
2.1 Product Introduction, Application, Picture
2.2 Global Yoga Mat Market by Value
2.2.1 Global Yoga Mat Revenue by Type
2.2.2 Global Yoga Mat Market by Value
2.3 Global Yoga Mat Market by Sales
2.3.1 Global Yoga Mat Sales by Type
2.3.2 Global Yoga Mat Market by Sales
3. The Major Driver of Yoga Mat Industry
3.1 Historical & Forecast Global Yoga Mat Sales and Revenue (2019-2028)
3.2 Largest Application for Yoga Mat (2019-2028)
3.3 The Major Downstream Company in China Market 2023
4. Global and Regional Yoga Mat Market
4.1 Regional Market Size in Terms of Sales (2023 & 2028)
4.2 Regional Market Share in Terms of Revenue (2023 & 2028)
4.3 Concentration Ratio (CR5& CR10) of Yoga Mat Market
4.4 Mergers & Acquisitions, Expansion Plans
5. US Yoga Mat Sales (2019-2028)
5.1 Current and Estimated Sales Breakdown by Type (2019-2028)
5.2 Current and Estimated Sales Breakdown by Application (2019-2028)
5.3 Current and Estimated Revenue Breakdown by Type (2019-2028)
5.4 Current and Estimated Revenue Breakdown by Application (2019-2028)
6. Europe Yoga Mat Sales (2019-2028)
6.1 Current and Estimated Sales Breakdown by Type (2019-2028)
6.2 Current and Estimated Sales Breakdown by Application (2019-2028)
6.3 Current and Estimated Revenue Breakdown by Type (2019-2028)
6.4 Current and Estimated Revenue Breakdown by Application (2019-2028)
7. China Yoga Mat Sales (2019-2028)
7.1 Current and Estimated Sales Breakdown by Type (2019-2028)
7.2 Current and Estimated Sales Breakdown by Application (2019-2028)
7.3 Current and Estimated Revenue Breakdown by Type (2019-2028)
7.4 Current and Estimated Revenue Breakdown by Application (2019-2028)
8. Japan Yoga Mat Sales (2019-2028)
8.1 Current and Estimated Sales Breakdown by Type (2019-2028)
8.2 Current and Estimated Sales Breakdown by Application (2019-2028)
8.3 Current and Estimated Revenue Breakdown by Type (2019-2028)
8.4 Current and Estimated Revenue Breakdown by Application (2019-2028)
9. India Yoga Mat Sales (2019-2028)
9.1 Current and Estimated Sales Breakdown by Type (2019-2028)
9.2 Current and Estimated Sales Breakdown by Application (2019-2028)
9.3 Current and Estimated Revenue Breakdown by Type (2019-2028)
9.4 Current and Estimated Revenue Breakdown by Application (2019-2028)
10. Korea Yoga Mat Sales (2019-2028)
10.1 Current and Estimated Sales Breakdown by Type (2019-2028)
10.2 Current and Estimated Sales Breakdown by Application (2019-2028)
10.3 Current and Estimated Revenue Breakdown by Type (2019-2028)
10.4 Current and Estimated Revenue Breakdown by Application (2019-2028)
11. Southeast Asia Yoga Mat Sales (2019-2028)
11.1 Current and Estimated Sales Breakdown by Type (2019-2028)
11.2 Current and Estimated Sales Breakdown by Application (2019-2028)
11.3 Current and Estimated Revenue Breakdown by Type (2019-2028)
11.4 Current and Estimated Revenue Breakdown by Application (2019-2028)
12. South America Yoga Mat Sales (2019-2028)
12.1 Current and Estimated Sales Breakdown by Type (2019-2028)
12.2 Current and Estimated Sales Breakdown by Application (2019-2028)
12.3 Current and Estimated Revenue Breakdown by Type (2019-2028)
12.4 Current and Estimated Revenue Breakdown by Application (2019-2028)
13. Global Yoga Mat Average Price Trend
13.1 Market Price for Each Type of Yoga Mat in US (2019-2023)
13.2 Market Price for Each Type of Yoga Mat in Europe (2019-2023)
13.3 Market Price for Each Type of Yoga Mat in China (2019-2023)
13.4 Market Price for Each Type of Yoga Mat in Japan (2019-2023)
13.5 Market Price for Each Type of Yoga Mat in India (2019-2023)
13.6 Market Price for Each Type of Yoga Mat in Korea (2019-2023)
13.7 Market Price for Each Type of Yoga Mat in Southeast Asia (2019-2023)
13.8 Market Price for Each Type of Yoga Mat in South America (2019-2023)
14. Industrial Chain (Impact of COVID-19)
14.1 Yoga Mat Industrial Chain Analysis
14.2 Downstream
14.3 Impact of COVID-19
14.4 Post-pandemic Era
14.5 Technology Trends of Yoga Mat
15. Yoga Mat Competitive Landscape
15.1 Lululemon
15.1.1 Lululemon Company Profiles
15.1.2 Lululemon Product Introduction
15.1.3 Lululemon Yoga Mat Sales, Revenue (2019-2023)
15.1.4 Strategic initiatives
15.2 Manduka PROlite
15.2.1 Manduka PROlite Company Profiles
15.2.2 Manduka PROlite Product Introduction
15.2.3 Manduka PROlite Yoga Mat Sales, Revenue (2019-2023)
15.2.4 Strategic initiatives
15.3 Jade Yoga
15.3.1 Jade Yoga Company Profiles
15.3.2 Jade Yoga Product Introduction
15.3.3 Jade Yoga Yoga Mat Sales, Revenue (2019-2023)
15.3.4 Strategic initiatives
15.4 Hugger Mugger Para Rubber
15.4.1 Hugger Mugger Para Rubber Company Profiles
15.4.2 Hugger Mugger Para Rubber Product Introduction
15.4.3 Hugger Mugger Para Rubber Yoga Mat Sales, Revenue (2019-2023)
15.4.4 Strategic initiatives
15.5 PrAna Revolutionary
15.5.1 PrAna Revolutionary Company Profiles
15.5.2 PrAna Revolutionary Product Introduction
15.5.3 PrAna Revolutionary Yoga Mat Sales, Revenue (2019-2023)
15.5.4 Strategic initiatives
15.6 Gaiam
15.6.1 Gaiam Company Profiles
15.6.2 Gaiam Product Introduction
15.6.3 Gaiam Yoga Mat Sales, Revenue (2019-2023)
15.6.4 Strategic initiatives
15.7 Easyoga
15.7.1 Easyoga Company Profiles
15.7.2 Easyoga Product Introduction
15.7.3 Easyoga Yoga Mat Sales, Revenue (2019-2023)
15.7.4 Strategic initiatives
15.8 HATHAYOGA
15.8.1 HATHAYOGA Company Profiles
15.8.2 HATHAYOGA Product Introduction
15.8.3 HATHAYOGA Yoga Mat Sales, Revenue (2019-2023)
15.8.4 Strategic initiatives
15.9 Kharma Khare
15.9.1 Kharma Khare Company Profiles
15.9.2 Kharma Khare Product Introduction
15.9.3 Kharma Khare Yoga Mat Sales, Revenue (2019-2023)
15.9.4 Strategic initiatives
15.10 Hosa Group
15.10.1 Hosa Group Company Profiles
15.10.2 Hosa Group Product Introduction
15.10.3 Hosa Group Yoga Mat Sales, Revenue (2019-2023)
15.10.4 Strategic initiatives
15.11 Yogabum
15.12 Aerolite
15.13 Aurorae
15.14 Barefoot Yoga
15.15 Keep well
15.16 Khataland
15.17 Microcell Composite
15.18 Yogarugs
15.19 Copeactive
15.20 Yogasana
15.21 A. Kolckmann
15.22 JiangXi Lveten Plastic
15.23 Liforme
15.24 Starlight Yoga
15.25 Bean Products
16. Conclusion
17. Methodology and Data Source
List of Tables and Figures
Figure 1. Total Sales by Application of Yoga Mat Industry (Volume)
Figure 2. Yoga Mat Sales by Regions in 2023
Figure 3. Regional Market Share in Terms of Revenue (2023&2028)
Figure 4. The Top 10 and 5 Players Market Share by Yoga Mat Revenue in 2023
Figure 5. US Yoga Mat Sales (2019-2028)
Figure 6. Sales Breakdown by Type (%)
Figure 7. Sales Breakdown by Type (%)
Figure 8. Sales Breakdown by Application (%)
Figure 9. Revenue Breakdown by Type (%)
Figure 10. Revenue Breakdown by Application (%)
Figure 11. Europe Yoga Mat Sales (2019-2028)
Figure 12. Sales Breakdown by Type (%)
Figure 13. Sales Breakdown by Type (%)
Figure 14. Sales Breakdown by Application (%)
Figure 15. Revenue Breakdown by Type (%)
Figure 16. Revenue Breakdown by Application (%)
Figure 17. China Yoga Mat Sales (2019-2028)
Figure 18. Sales Breakdown by Type (%)
Figure 19. Sales Breakdown by Type (%)
Figure 20. Sales Breakdown by Application (%)
Figure 21. Current and Estimated Revenue Breakdown by Type
Figure 22. Revenue Breakdown by Type (%)
Figure 23. Revenue Breakdown by Application (%)
Figure 24. Japan Yoga Mat Sales (2019-2028)
Figure 25. Sales Breakdown by Type (%)
Figure 26. Sales Breakdown by Type (%)
Figure 27. Sales Breakdown by Application (%)
Figure 28. Revenue Breakdown by Type (%)
Figure 29. Revenue Breakdown by Application (%)
Figure 30. India Yoga Mat Sales (2019-2028)
Figure 31. Sales Breakdown by Type (%)
Figure 32. Sales Breakdown by Type (%)
Figure 33. Sales Breakdown by Application (%)
Figure 34. Revenue Breakdown by Type (%)
Figure 35. Revenue Breakdown by Application (%)
Figure 36. Korea Yoga Mat Sales (2019-2028)
Figure 37. Sales Breakdown by Type (%)
Figure 38. Sales Breakdown by Type (%)
Figure 39. Sales Breakdown by Application (%)
Figure 40. Revenue Breakdown by Type (%)
Figure 41. Revenue Breakdown by Application (%)
Figure 42. Southeast Asia Yoga Mat Sales (2019-2028)
Figure 43. Current and Estimated Sales Breakdown by Type (2019-2028)
Figure 44. Sales Breakdown by Type (%)
Figure 45. Sales Breakdown by Type (%)
Figure 46. Revenue Breakdown by Type (%)
Figure 47. Revenue Breakdown by Application (%)
Figure 48. Industrial Chain
Table 1. Top Manufacturers and Market Segmentation
Table 2. Product Introduction, Application, Picture
Table 3. Yoga Mat Revenue, by Type (Million USD) (2019-2028)
Table 4. Yoga Mat Sales, by Type (K Unit) (2019-2028)
Table 5. Yoga Mat Sales (K Unit) by Application (2019-2028)
Table 6. Yoga Mat Sales (Million USD) by Application (2019-2028)
Table 7. The Major Downstream Company in China
Table 8. Regional Market Share in Terms of Sales (2023)
Table 9. Regional Market Share in Terms of Revenue (2023&2028)
Table 10. Ranking of Global Top Yoga Mat Companies by Revenue, Concentration Ratio in 2023
Table 11. Mergers & Acquisitions, Expansion Plans
Table 12. US Yoga Mat Sales (K Unit), Market Revenue (Million USD) (2019-2028)
Table 13. Current and Estimated Sales Breakdown by Type (2019-2028)
Table 14. Current and Estimated Sales Breakdown by Type (2019-2028)
Table 15. Current and Estimated Sales Breakdown by Application (2019-2028)
Table 16. Current and Estimated Revenue Breakdown by Type
Table 17. Current and Estimated Revenue Breakdown by Application
Table 18. Europe Yoga Mat Sales (K Unit), Market Revenue (Million USD) (2019-2028)
Table 19. Current and Estimated Sales Breakdown by Type (2019-2028)
Table 20. Current and Estimated Sales Breakdown by Type (2019-2028)
Table 21. Current and Estimated Sales Breakdown by Application (2019-2028)
Table 22. Current and Estimated Revenue Breakdown by Type
Table 23. Current and Estimated Revenue Breakdown by Application
Table 24. China Yoga Mat Sales (K Unit), Market Revenue (Million USD) (2019-2028)
Table 25. Table Current and Estimated Sales Breakdown by Type
Table 26. Current and Estimated Sales Breakdown by Type
Table 27. Current and Estimated Sales Breakdown by Application
Table 28. Current and Estimated Revenue Breakdown by Application
Table 29. Japan Yoga Mat Sales (K Unit), Market Revenue (Million USD) (2019-2028)
Table 30. Current and Estimated Sales Breakdown by Type (2019-2028)
Table 31. Current and Estimated Sales Breakdown by Type (2019-2028)
Table 32. Current and Estimated Sales Breakdown by Application (2019-2028)
Table 33. Current and Estimated Revenue Breakdown by Type
Table 34. Current and Estimated Revenue Breakdown by Application
Table 35. India Yoga Mat Sales (K Unit), Market Revenue (Million USD) (2019-2028)
Table 36. Current and Estimated Sales Breakdown by Type (2019-2028)
Table 37. Current and Estimated Sales Breakdown by Type (2019-2028)
Table 38. Current and Estimated Sales Breakdown by Application (2019-2028)
Table 39. Current and Estimated Revenue Breakdown by Type
Table 40. Current and Estimated Revenue Breakdown by Application
Table 41. Korea Yoga Mat Sales (K Unit), Market Revenue (Million USD) (2019-2028)
Table 42. Current and Estimated Sales Breakdown by Type (2019-2028)
Table 43. Current and Estimated Sales Breakdown by Type (2019-2028)
Table 44. Current and Estimated Sales Breakdown by Application (2019-2028)
Table 45. Current and Estimated Revenue Breakdown by Type
Table 46. Current and Estimated Revenue Breakdown by Application
Table 47. Southeast Asia Yoga Mat Sales (K Unit), Market Revenue (Million USD) (2019-2028)
Table 48. Table Current and Estimated Sales Breakdown by Type (2019-2028)
Table 49. Current and Estimated Sales Breakdown by Application (2019-2028)
Table 50. Current and Estimated Revenue Breakdown by Type
Table 51. Current and Estimated Revenue Breakdown by Application
Table 52. Market Price (USD/Unit) for Each Type of Yoga Mat in US (2019-2023)
Table 53. Market Price (USD/Unit) for Each Type of Yoga Mat in Europe (2019-2023)
Table 54. Market Price (USD/Unit) for Each Type of Yoga Mat in China (2019-2023)
Table 55. Market Price (USD/Unit) for Each Type of Yoga Mat in Japan (2019-2023)
Table 56. Market Price (USD/Unit) for Each Type of Yoga Mat in India (2019-2023)
Table 57. Market Price (USD/Unit) for Each Type of Yoga Mat in Korea (2019-2023)
Table 58. Market Price (USD/Unit) for Each Type of Yoga Mat in Southeast Asia (2019-2023)
Table 59. Key Downstream Customer in Each Application Field
Table 60. Lululemon Profiles
Table 61. Lululemon Yoga Mat Product Introduction
Table 62. Lululemon Yoga Mat Sales (Unit), Revenue (Million USD) (2019-2023)
Table 63. Lululemon Strategic initiatives
Table 64. Manduka PROlite Profiles
Table 65. Manduka PROlite Yoga Mat Product Introduction
Table 66. Manduka PROlite Yoga Mat Sales (Unit), Revenue (Million USD) (2019-2023)
Table 67. Manduka PROlite Strategic initiatives
Table 68. Jade Yoga Profiles
Table 69. Jade Yoga Yoga Mat Product Introduction
Table 70. Jade Yoga Yoga Mat Sales (Unit), Revenue (Million USD) (2019-2023)
Table 71. Jade Yoga Strategic initiatives
Table 72. Hugger Mugger Para Rubber Profiles
Table 73. Hugger Mugger Para Rubber Yoga Mat Product Introduction
Table 74. Hugger Mugger Para Rubber Yoga Mat Sales (Unit), Revenue (Million USD) (2019-2023)
Table 75. Hugger Mugger Para Rubber Strategic initiatives
Table 76. PrAna Revolutionary Profiles
Table 77. PrAna Revolutionary Yoga Mat Product Introduction
Table 78. PrAna Revolutionary Yoga Mat Sales (Unit), Revenue (Million USD) (2019-2023)
Table 79. PrAna Revolutionary Strategic initiatives
Table 80. Gaiam Profiles
Table 81. Gaiam Yoga Mat Product Introduction
Table 82. Gaiam Yoga Mat Sales (Unit), Revenue (Million USD) (2019-2023)
Table 83. Gaiam Strategic initiatives
Table 84. Easyoga Profiles
Table 85. Easyoga Yoga Mat Product Introduction
Table 86. Easyoga Yoga Mat Sales (Unit), Revenue (Million USD) (2019-2023)
Table 87. Easyoga Strategic initiatives
Table 88. HATHAYOGA Profiles
Table 89. HATHAYOGA Yoga Mat Product Introduction
Table 90. HATHAYOGA Yoga Mat Sales (Unit), Revenue (Million USD) (2019-2023)
Table 91. HATHAYOGA Strategic initiatives
Table 92. Kharma Khare Profiles
Table 93. Kharma Khare Yoga Mat Product Introduction
Table 94. Kharma Khare Yoga Mat Sales (Unit), Revenue (Million USD) (2019-2023)
Table 95. Kharma Khare Strategic initiatives
Table 97. Hosa Group Profiles
Table 98. Hosa Group Yoga Mat Product Introduction
Table 99. Hosa Group Yoga Mat Sales (Unit), Revenue (Million USD) (2019-2023)
Table 100. Hosa Group Strategic initiatives
Table 101. Yogabum Profiles
Table 102. Yogabum Yoga Mat Product Introduction
Table 103. Yogabum Yoga Mat Sales (Unit), Revenue (Million USD) (2019-2023)
Table 104. Yogabum Strategic initiatives
Table 105. Aerolite Profiles
Table 106. Aerolite Yoga Mat Product Introduction
Table 107. Aerolite Yoga Mat Sales (Unit), Revenue (Million USD) (2019-2023)
Table 108. Aerolite Strategic initiatives
Table 109. Aurorae Profiles
Table 110. Aurorae Yoga Mat Product Introduction
Table 111. Aurorae Yoga Mat Sales (Unit), Revenue (Million USD) (2019-2023)
Table 112. Aurorae Strategic initiatives
Table 113. Barefoot Yoga Profiles
Table 114. Barefoot Yoga Yoga Mat Product Introduction
Table 115. Barefoot Yoga Yoga Mat Sales (Unit), Revenue (Million USD) (2019-2023)
Table 116. Barefoot Yoga Strategic initiatives
Table 117. Keep well Profiles
Table 118. Keep well Yoga Mat Product Introduction
Table 119. Keep well Yoga Mat Sales (Unit), Revenue (Million USD) (2019-2023)
Table 120. Keep well Strategic initiatives
Table 121. Khataland Profiles
Table 122. Khataland Yoga Mat Product Introduction
Table 123. Khataland Yoga Mat Sales (Unit), Revenue (Million USD) (2019-2023)
Table 124. Khataland Strategic initiatives
Table 125. Microcell Composite Profiles
Table 126. Microcell Composite Yoga Mat Product Introduction
Table 127. Microcell Composite Yoga Mat Sales (Unit), Revenue (Million USD) (2019-2023)
Table 128. Microcell Composite Strategic initiatives
Table 129. Yogarugs Profiles
Table 130. Yogarugs Yoga Mat Product Introduction
Table 131. Yogarugs Yoga Mat Sales (Unit), Revenue (Million USD) (2019-2023)
Table 132. Yogarugs Strategic initiatives
Table 133. Copeactive Profiles
Table 134. Copeactive Yoga Mat Product Introduction
Table 135. Copeactive Yoga Mat Sales (Unit), Revenue (Million USD) (2019-2023)
Table 136. Copeactive Strategic initiatives
Table 137. Yogasana Profiles
Table 138. Yogasana Yoga Mat Product Introduction
Table 139. Yogasana Yoga Mat Sales (Unit), Revenue (Million USD) (2019-2023)
Table 140. Yogasana Strategic initiatives
Table 141. A. Kolckmann Profiles
Table 142. A. Kolckmann Yoga Mat Product Introduction
Table 143. A. Kolckmann Yoga Mat Sales (Unit), Revenue (Million USD) (2019-2023)
Table 144. A. Kolckmann Strategic initiatives
Table 145. JiangXi Lveten Plastic Profiles
Table 146. JiangXi Lveten Plastic Yoga Mat Product Introduction
Table 147. JiangXi Lveten Plastic Yoga Mat Sales (Unit), Revenue (Million USD) (2019-2023)
Table 148. JiangXi Lveten Plastic Strategic initiatives
Table 149. Liforme Profiles
Table 150. Liforme Yoga Mat Product Introduction
Table 151. Liforme Yoga Mat Sales (Unit), Revenue (Million USD) (2019-2023)
Table 152. Liforme Strategic initiatives
Table 153. Starlight Yoga Profiles
Table 154. Starlight Yoga Yoga Mat Product Introduction
Table 155. Starlight Yoga Yoga Mat Sales (Unit), Revenue (Million USD) (2019-2023)
Table 156. Starlight Yoga Strategic initiatives
Table 157. Bean Products Profiles
Table 158. Bean Products Yoga Mat Product Introduction
Table 159. Bean Products Yoga Mat Sales (Unit), Revenue (Million USD) (2019-2023)
Table 160. Bean Products Strategic initiatives
The research methodology employed by VICResearch has been subjected by numerous procedures in order to guarantee the quality and accuracy of the data contained within the reports. The analysts are employed full-time and received more than six months training to satisfy the standard of VICResearch. VICResearch’s methodology can be divided into five stages:
Stage 1: Secondary research
The research team first works with magazines, industry trade group, and administration that operate in the research field. The information provided by our in-house documentation service helps us carrying out further research. Our team which has the experience as well as the knowledge efficiently extracts the accurate information from existing source.
Stage 2: Primary research: interviews with trade sources
After the first stage, the research team conducts large number of face-to-face or telephone interviews with the representative companies operating in the research field. The analysts attempt to obtain a chance to talk with leading players in the field as well as with small companies. The upstream suppliers, manufacturers, distributors, importers, installers, wholesalers and consumers are all included in the interviews. The data gathered during the interview is then carefully checked and compared with the secondary research.
Stage 3: Analysis of the gathered data
The analysis team checks and synthesizes the data gathered during the first two stages. To validate the data, a second series of interviews can be conducted.
Stage 4: Quantitative data
The quantitative data such as market estimates, production and capacity of manufacturer, market forecasts and investment feasibility is provided by VICResearch. The data is based on the estimates obtained during stage 3.
The research team also provides appreciation and analysis of the market and the quantitative data contained in the reports. The data is consequently unique to VICResearch.
Stage 5: Quality control
Before publishing, every report goes under a rigorous checking and editing process, which is done by experience management team to ensure the reliability of the published data. Each analyst in the research team receives support and on-going training which is part of the VICResearch’s internal quality process.
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